Public Library Power Patrons Are Your Best Customers: Lessons from Patron Profiles, the Library Journal /Bowker PubTrack Consumer Research Partnership

Barbara A Genco (Library Journal/School Library Journal)
Keynote Broadway Ballroom
This presentation will be streamed live along with the other keynotes.
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A new quarterly trending survey, LJ Patron Profiles focuses on the behavior and preferences of United States (U.S.) public library users and is the first survey to target library media consumers in the context of all consumers. Did you know that 50% of all library users go on to purchase books (in print and digital formats) by the authors they first discovered in the library? Learn more about the Library Power Patrons and their reading and buying behaviors.

Photo of Barbara A Genco

Barbara A Genco

Library Journal/School Library Journal

After a long career in collection management at Brooklyn Public Library, and a decade as their Director of Collection Development, Barbara Genco joined Library Journal in fall 2009. Now LJ’s Manager of Special Projects, she is the editorial lead for the LJ/SLJ Ebook Summits and project manager for LJ’s new library user research partnership with Bowker PubTrack Consumer—Patron Profiles. A visiting Associate Professor at Pratt Institute (teaching library collection management), Genco has served on American Library Association’s governing Council, as President of the Association for Library Service to Children, and (currently) the Board of NYC’s historic Salmagundi Arts Club in Greenwich Village.

  • Publishers Weekly
  • Ingram Content Group
  • COPIA
  • codeMantra
  • Impelsys Inc.
  • SPi Global
  • Baker & Taylor
  • Blackboard
  • Bowker
  • Hewlett Packard
  • Innodata
  • Jouve North America
  • MarkLogic
  • Newgen KnowledgeWorks
  • Océ North America
  • Temis
  • Aptara
  • Atex
  • LibreDigital
  • Media Services Group
  • MarkLogic
  • Smashwords, Inc.

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

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