Our screens are host to an infinite 24/7 house party of Little C (content) which is free, entertaining, endlessly sharable, iterated and expressive. We’ve been, to-date, gleefully adding one intoxicating feature after another – enabling seemingly seamless search, shopping, and social – with a S/N ratio and a net/net experience that while often thrilling, is starting to make us yearn for a more curated life.
We can’t argue with the price, but how about an Internet that offers content and experience for the rest of us? Credible, satisfying, taste-making, professionally made content.
How will paid media – including and especially the book – play in the digital slipstream with enough reach, relevance and revenue to entertain and inform future generations?
Linda Holliday is a media, internet and marketing veteran, serial-entrepreneur and active angel investor in digital media companies including Comixology, ScrollMotion and Organized Wisdom. She recently formed a start-up to publish serious non-fiction mobile apps. Founder and former president of Medical Broadcasting Company, now Digitas Health, a Publicis Company.
The company, a digital pioneer, built more than 1000 web sites, ran complex relationship programs on and off-line, designed robust educational programs and led industry efforts with major media and search companies. In addition to general executive responsibilities as President of MBC, Linda also led marketing, media, innovation, and business development. Digitas Health now operates with more that 500 employees out of 4 cities.
Linda’s digital communications passions include search, user experience and information architecture. A contributor to TED conference founder Richard Wurman’s Understanding series, she has been recognized for bringing fresh thinking to traditional and new media. Linda is an active advisor-consultant whose interests still center on the intersection between old and new media.
In addition to helping clients such as Johnson and Johnson launch various new products and businesses, She also successfully created and exited a thought-leading internet business intelligence company (ePharmaceuticals) as well as a production business that produced syndicated television programs (including Bodysense hosted by Mike Rowe.)
After receiving a BFA from the University of Michigan and an MBA from the Wharton School, Linda led marketing for a nationally known commercial, film and Imax film production company and for several Cablevision sports channels.
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