TOC 2012 Schedule

Below are the confirmed and scheduled talks at TOC 2012 (schedule subject to change).

Customize Your Own Schedule

Create your own TOC schedule using the personal scheduler function. Mark the workshops, sessions, keynotes, and events you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

Monday, 02/13/2012

8:00am

7th Floor Foyer
Coffee (1h)

9:00am

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Make Astor Ballroom
Please note: to attend, your registration must include Workshops.
Amanda Gomm (Digital Bindery), Tom McCluskey (Digital Bindery)
Average rating: ****.
(4.75, 4 ratings)
As the new standards rolls out, publishers should be on the leading edge of adoption. The best way to learn, is to do. We will take apart an EPUB and reconstruct it using the newest standards, techniques, and features to see what is possible with EPUB3. All technical levels are invited. Read more.
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Make Soho Complex
Please note: to attend, your registration must include Workshops.
Anne-Marie Concepcion (Seneca Design & Training, Inc.)
Average rating: ****.
(4.00, 1 rating)
How do you get from a print-ready InDesign layout to a beautiful and fast-loading EPUB without tearing your hair out? Join InDesign and eBook guru Anne-Marie “HerGeekness” Concepcion — whose hair is still fully intact — for her half-day intensive session and find out! Read more.
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Manage Duffy-Columbia
Please note: to attend, your registration must include Workshops.
Edward Colleran (Copyright Clearance Center), Skott Klebe (Copyright Clearance Center)
Average rating: ****.
(4.00, 1 rating)
Copyright was originally designed when type was still made out of lead. What do we need to know in today’s era of ebooks, multimedia, apps, and the cloud? Read more.
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Make Empire-Hudson
Please note: to attend, your registration must include Workshops.
Joshua Tallent (eBook Architects, now Firebrand Technologies)
Average rating: *****
(5.00, 1 rating)
Publishers are focusing a lot of attention on ePub, and many publishers only create ePub files. However, Amazon's Kindle Format 8 is an important format that all eBook developers must master. This workshop will teach you how to create your own Kindle Format 8 files from your ePub source content, as well as some ePub techniques that might allow for easier auto-conversion to the Kindle format. Read more.
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Make Chelsea-Gotham
Please note: to attend, your registration must include Workshops.
Vladimir Levantovsky (Monotype Imaging), Steve Matteson (Monotype Imaging Inc.), Geoff Greve (Monotype Imaging Inc.), Alin Jardim (Monotype Imaging)
Average rating: ***..
(3.67, 3 ratings)
Web fonts and e-publishing tools bring a vast array of typographic choices. But how do you effectively harness type and typographic controls that were once the domain of book designers and publishers? Meet experts who will help you make the right choices. Join Vladimir Levantovsky, Steve Matteson and Geoff Greve of Monotype Imaging as they go “under the hood” with type for the screen. Read more.

1:30pm

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Make Astor Ballroom
Please note: to attend, your registration must include Workshops.
Sanders Kleinfeld (O'Reilly Media, Inc.)
Average rating: ***..
(3.80, 5 ratings)
HTML5 is revolutionizing the Web, and now it’s coming to your ebook reader! In this workshop, I give an overview of three areas of HTML5 that offer great promise to ebook publishers looking to expand beyond traditional text-and-graphic narratives. Read more.
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Manage Soho Complex
Please note: to attend, your registration must include Workshops.
Kristen McLean (Bookigee)
Average rating: ****.
(4.50, 2 ratings)
For developers, agile methodologies like SCRUM may be familiar, but what would happen if we took these processes and applied them to traditional publishing’s more vertical workflows? This session will introduce key principals of agile methodology, and examine the potential of using these methodologies to re-engineer the entire publishing workflow for success in today's challenging climate. Read more.
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Market Duffy-Columbia
Please note: to attend, your registration must include Workshops.
Bethanne Patrick (Book Riot), Julia von dem Knesebeck (bilandia-media), Guinevere de la Mare (Chronicle Books)
Average rating: ****.
(4.50, 2 ratings)
This workshop is for publishers and other content creators concerned with expanding their customer base. Read more.
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Make Empire-Hudson
Please note: to attend, your registration must include Workshops.
Kirk Biglione (Oxford Media Works), Hugh McGuire (PressBooks / LibriVox / Iambik )
Average rating: ****.
(4.00, 1 rating)
As digital becomes more central to a book publishers life, the tools must change to keep pace. In this session we look at WordPress as a lightweight digital swiss army knife, a powerful and flexible platform that can be adapted to many publishing needs. We'll look at using WordPress-based systems for ecommerce, marketing, catalogs and discovery and more. Read more.
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Make, Market Chelsea-Gotham
Please note: to attend, your registration must include Workshops.
Average rating: **...
(2.00, 1 rating)
This workshop will walk web site owners/managers through several technical and strategic methods for optimizing their sites for discovery through the major discovery channels: search engines, blogs, social networks, & email. We will cover simple SEO techniques using a content management system (CMS), simple content marketing techniques, content portability, and effective email marketing. Read more.

3:30pm

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Make Astor Ballroom
Please note: to attend, your registration must include Workshops.
Peter Meyers (Citia)
Average rating: ***..
(3.33, 3 ratings)
Porting (or even enhancing) print books for the iPad is like using a Ferrari to grocery shop. Look, listen, and learn as digital book maven and “Breaking the Page” author Peter Meyers demonstrates how to design next generation content for a canvas that can do so much more than print. Read more.
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Make Soho Complex
Please note: to attend, your registration must include Workshops.
Anne Kostick (Foxpath IND), Louis Rosenfeld (Rosenfeld Media, LLC), Victor Lombardi (Jesta Labs), Whitney Quesenbery (WQUsability)
Average rating: ****.
(4.14, 7 ratings)
UX is still news to most book publishers: a panel of UX pros will tackle both the well known and the hidden obstacles to true reader engagement in digital books. This is not a design seminar; it’s a mental model elevator, in what has long been a blind spot in book publishing. The session will include some unusual activities that engage everyone in solving UX problems in the digital-reading space. Read more.
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Make, Market Duffy-Columbia
Please note: to attend, your registration must include Workshops.
Brian Felsen (CD Baby | BookBaby | HostBaby )
Average rating: *****
(5.00, 1 rating)
This panel will teach you everything you need to get started with video, so you can create a better ebook experience, engage with your fans on the Internet, and expand your reader base. Brian Felsen will go through recommended equipment purchase, basics of lighting, setup, editing, uploading, and metadata. Attendees will shoot a short video and walk through the process together. Read more.
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Manage Empire-Hudson
Please note: to attend, your registration must include Workshops.
Dana Newman (Dana Newman)
Average rating: ***..
(3.67, 3 ratings)
Join Dana Newman as she discusses the changing world of digital rights and publishing agreements. Authors, agents, and publishers alike will appreciate this workshops which promises to offer a clearer understanding of the issues, with a variety of topics to be addressed. Read more.
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Manage Chelsea-Gotham
Please note: to attend, your registration must include Workshops.
Todd Sattersten (BizBookLab)
The business model of most book publishing is based on long form works that take years to create and distribute. Those long cycles introduce substantial risk to the success of any project. The world of startups is obsessed with the minimum viable product; what can be introduced now, learned from, and added to. In this workshop, we'll talk about how this idea of MVP fits into book publishing. Read more.

5:00pm

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Exhibit Hall
Average rating: *****
(5.00, 1 rating)
Quench your thirst with drinks and appetizers while you roam booth to booth and check out the latest products and services from TOC exhibitors. Read more.

6:00pm

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Broadway Ballroom
This presentation will be streamed live.
Average rating: *****
(5.00, 2 ratings)
Enlighten us, but make it quick! On Monday, February 13 we’ll be hosting Ignite TOC, a series of high-energy “speed presentations.” Each Ignite presenter gets five minutes on stage and is allotted 20 slides that automatically rotate after 15 seconds. Read more.

7:30pm

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New York Public Library (5th Avenue at 42nd Street)
Average rating: *****
(5.00, 3 ratings)
Let's start TOC with a celebration. O'Reilly invites you to be our guests for a festive, literary-inspired reception at the New York Public Library with drinks, appetizers, and maybe even a few fictional characters wandering off the page and into the party. Trust us, you don't want to miss this one. Read more.

Tuesday, 02/14/2012

9:00am

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Broadway Ballroom
This presentation will be streamed live along with the other keynotes.
Kat Meyer (O'Reilly Media, Inc. ), Joe Wikert (O'Reilly Media, Inc.)
Average rating: ****.
(4.00, 1 rating)
TOC opening remarks by program chairs Kat Meyer and Joe Wikert. Read more.

9:05am

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Broadway Ballroom
This presentation will be streamed live along with the other keynotes.
LeVar Burton (RRKidz)
Average rating: ****.
(4.75, 4 ratings)
Description coming soon! Read more.

9:20am

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Broadway Ballroom
This presentation will be streamed live along with the other keynotes.
Tim Carmody (Technology Review / National Geographic)
Average rating: ***..
(3.25, 4 ratings)
Alan Jacobs and Timothy Carmody will examine how readers' experiences and expectations are changing in response to the new digital reading landscape, and how and why editors and publishers can address those expectations and soothe those anxieties. Read more.

9:35am

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Broadway Ballroom
This presentation will be streamed live along with the other keynotes.
Joe Karaganis (American Assembly)
Average rating: ***..
(3.50, 6 ratings)
High prices for media goods, low incomes, and cheap digital technologies are the main ingredients of global media piracy. That's the framework for Karaganis' talk about the shifting boundary between licit and illicit access to media goods and the prospects for enforcement in the wake of SOPA. Read more.

9:50am

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Broadway Ballroom
This presentation will be streamed live along with the other keynotes.
Barbara A Genco (Library Journal/School Library Journal)
Average rating: ***..
(3.50, 2 ratings)
Did you know that 50% of all library users go on to purchase books (in print and digital formats) by the authors they first discovered in the library? Learn more about the Library Power Patrons and their reading and buying behaviors. Read more.

10:00am

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Broadway Ballroom
This presentation will be streamed live along with the other keynotes.
Matt MacInnis (Inkling)
Average rating: **...
(2.67, 3 ratings)
So far, the transition to digital books has failed to move beyond content where text alone is largely sufficient, such as fiction and daily news. In his keynote, Inkling CEO Matt MacInnis will share his view of why this has occurred, and unveil an exciting new path forward for publishers to design and produce high fidelity interactive content at scale. Read more.

10:45am

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Manage Astor Ballroom
Jonathan Reichental (City of Palo Alto)
In this short presentation, Dr. Jonathan Reichental will summarize some best practices in managing the execution of your cloud strategy. Read more.
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Market Soho Complex
This presentation will be streamed live.
Mark Johnson (Zite)
Average rating: **...
(2.00, 2 ratings)
What to read next is an age old question. From library catalogs to best seller lists to search engines to modern recommendation systems, this session will take you through a tour of the history of recommendations with a sharp focus on the past 20 years: why did recommendation systems pop up now and what has changed in the past few years. Read more.
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Manage Duffy-Columbia
Jonathan LeBlanc (PayPal)
Average rating: *****
(5.00, 1 rating)
The value behind an identity system comes in when that same identity system is used to enhance and enrich the experiences of publishers and users. Delivering a foundation in open commerce based identity, PayPal Access allows publishers to build smart, direct identity channels into their business. Read more.
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Sponsored Sessions Empire-Hudson
Marcus Woodburn (Ingram Content Group), Martin Klopstock (Kogan Page Ltd), Rodney Elder (Virtusales Publishing Solutions)
The acceleration of innovation in the book industry is dizzying. Digital continues to trigger profound changes in how people read and how publishers develop content and sell books. To succeed today, it is imperative to have a digital plan to reach more and sell more. In this session, Kogan Page, Virtusales and Ingram present a collaborative best practice digital distribution case study. Read more.
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Make Broadway North
Jan Wright (Wright Information)
Average rating: ***..
(3.67, 3 ratings)
Search isn't always enough for non-fiction readers. And indexes that resemble pages in a book don't take the best advantage of eBook interfaces. They slow searchers down, and "slow" is annoying. eReaders should combine both Search + Index to help readers find what they need quickly, by providing content-based navigation that can do full-text as well as display analysis of a topic. Read more.
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Market Broadway South
Moderated by:
Thad McIlroy (TheFutureofPublishing.com)
Panelists:
Philip Downer (Front of Store), Jeremy LeBard (ReadCloud), Jack McKeown (Books & Books Westhampton Beach)
Average rating: ***..
(3.50, 2 ratings)
The focus of the bookselling session is not just U.S. but worldwide. The objective: to take inventory of where both online and bricks & mortar stands today, along with some trendlines for the next 12-24 months. Read more.
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Brandt Redd (Smarter Balanced Assessment Consortium)
Average rating: *****
(5.00, 1 rating)
Publishing sits on the tense border between digital abundance and the scarcity of the conventional economy. Digital abundance is also changing “The Game of School” which was designed around scarcity of teacher time and material resources. New rules, designed for abundance, will deliver breakthrough improvements in student learning. Opportunities are rich for publishers who understand these rules. Read more.
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Stephen Casbeer (Innodata)
Challenges and risks in digital product development become magnified as the race to digital accelerates. Pressure mounts from the rate of change, complexity of content and technology-dependent product, and the need to ensure relevancy in changing markets. This session investigates the principle challenges in launching new digital products and key methods to consider to ensure success. Read more.

11:35am

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Manage Astor Ballroom
Valla Vakili (Small Demons)
Average rating: ****.
(4.00, 2 ratings)
If format—the known quantity and its changing nature—matters less than we think, where do we look for growth? I’ll argue that we can look instead to customer behavior, specifically their exaggerations and perversions, for ways forward. Read more.
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Manage Soho Complex
Moderated by:
Adam Salomone (The Harvard Common Press)
Panelists:
Ronny Golan (BookPulse), Jesse McDougall (Me)
The cookbook is under substantial transformative pressure. In almost no other sector of book publishing are the opportunities for monetization, community building, and enhancement so prevalent. This session is meant to explore some of the new opportunities in the cookbook publishing arena, with some diverse perspectives on the subject from publishers, authors, agents, and even bloggers. Read more.
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Make Duffy-Columbia
Junko Yokota (National Louis University (Chicago)), Peter Sis
Each storytelling format–oral, paper, digital–has distinct characteristics that should dictate how to do it best. What matters in terms of children’s comprehension and reader response? What kinds of stories are suited to be digitized and what might be best left on paper? In this session, we examine the impact of design and reader support features on child motivation and experience. Read more.
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Sponsored Sessions Empire-Hudson
James R. Cioban (Cierant Corporation), Michelle Weir (Hewlett Packard), Dale Williams (Strategic Content Imaging)
Today’s digital print technologies, combined with an innovative marketing approach enable Magazine Publishers to venture into fully personalized advertising content in a magazine, representing a new approach to creating more effective and measurable marketing campaigns. Read more.
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Make Broadway North
Michael Rankin (CreativePro.com)
Average rating: *****
(5.00, 4 ratings)
Starting from InDesign, Quark, or PDF files, this seminar will cover the issues and process of converting legacy print assets into finished digital products ready to publish on Kindle, Nook, or iBooks. Read more.
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Market Broadway South
Phil Ollila (Ingram Content Group Inc.), Larry Brewster (Ingram Content Group Inc. )
Average rating: **...
(2.20, 5 ratings)
Today’s marketplace is no longer bound by national borders and languages. Worldwide connectivity is driving publishers and distributors to rethink content strategies. Making the right physical content available, in the right format and language, at the right price and to the right audiences are keys to success, and accomplishing that successfully was easier said than done – until now. Read more.
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Market Chelsea
Thad McIlroy (TheFutureofPublishing.com), Praveen Madan (Keplers2020, Booksmith)
Average rating: *****
(5.00, 1 rating)
Silicon Valley’s iconic bookstore Kepler’s just launched a project to transition to a next-generation literary venture. In this interview, Praveen Madan, the leader of Keplers2020 will address the following questions: Why do people still care about community bookstores? Why re-invent a community bookstore? Is radical change needed? Is it necessary? Read more.
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Sol Rosenberg (Copia Interactive, LLC), Joann Spyker (Copia Interactive)
How can you get your titles seen, purchased and read by this audience? What kind of content works best? Is it possible to get professors to actually recommend your titles? How do they like to consume and interact with content? What are the unique technical features they would want in digital content? How can you help them get the best grade possible in their quest to a perfect “A? Read more.

1:40pm

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Manage Astor Ballroom
Moderated by:
Peter Brantley (BookServer Project)
Panelists:
Andrew Albanese (Publishers Weekly), Tim Coates (Bilbary), Jeremy LeBard (ReadCloud), Micah May (New York Public Library), Julie Sandorf (Charles H. Revson Foundation )
Average rating: **...
(2.00, 1 rating)
This panel moderated by Peter Brantley consists of five individuals working to foster or construct alternative business models for libraries in the digital age in concert with publishers. Come join us as we discuss the challenges of - and potential solutions to - affording equal access to content, while making financially feasible for publishers and writers. Read more.
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Make Soho Complex
Joe Wikert (O'Reilly Media, Inc.), Seth Kaufman (Copia Interactive)
Average rating: *****
(5.00, 1 rating)
This will be a dialog between Seth Kaufman, Copia Merchandising VP, and Joe Wikert, co-chair of TOC. We will talk about ereader wish list features and how Copia has implemented some of them. A number of these will have been announced/released at or just prior to TOC NY. Read more.
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Market Duffy-Columbia
Frederik Wiedemann (ReD Associates), Kasper Tostesen (Danish Broadcasting Corporation)
Based on anthropologic insights into youth culture and media patterns, Danish Broadcasting Corporation has developed a new brand for youth oriented content across all platforms. The presentation shows how deep user insights lead to a new way of connecting to the youth audience, combining quality and public service standards with an appeal to key elements of youth culture and identity Read more.
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Sponsored Sessions Empire-Hudson
John Wheeler (SPi Global)
Publishers are having trouble migrating from Flash to HTML5 - this session will provide a roadmap on how to do just that. Read more.
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Make Broadway North
This presentation will be streamed live.
Elizabeth Castro (self-employed)
Average rating: ****.
(4.00, 4 ratings)
There has been a lot of talk about the EPUB3 specification and the features that are coming. But which standard features really work and which nonstandard features ebook vendors are encouraging in their stores is another question altogether. Liz Castro will talk about pushing the edges of EPUB in real life situations in real ereaders, with and beyond standards. Read more.
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Manage Broadway South
Moderated by:
Sophie Rochester (The Literary Platform)
Panelists:
Liz Edelstein (Macmillan Publishing | Digital Marketing), Jacob Lewis (Figment ), Colleen Lindsay (Penguin Group (USA))
Average rating: *****
(5.00, 1 rating)
Join The Literary Platform's Sophie Rochester as she sits down to chat with three veterans of the literary "community" culture to explore how writing and reading communities come together, and what makes the best communities thrive. Read more.
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Sameer Shariff (iPublishCentral)
In today's eBooks explosion, publishers are exploring various digital opportunities to reach out & engage with their readers, increase sales and add to their revenue streams.In my presentation, I would like to share a few cases where publishers have benefited from our partnership in taking their digital initiatives to the next level. Read more.

2:30pm

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Manage Astor Ballroom
Moderated by:
Sophie Rochester (The Literary Platform)
Panelists:
Christophe Maire (txtr), Thad McIlroy (TheFutureofPublishing.com), Brian Rich (Catalyst Investors), Valla Vakili (Small Demons), Henrik Werdelin (Prehype)
Average rating: *****
(5.00, 1 rating)
This panel of venture capitalists, private equity funders, publishing startups and established publishers whose growth was made possible through equity investments will share their experiences, offer advice to others in the same boats, and discuss the pros and cons of publishers and investors working together. Read more.
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Manage Soho Complex
Edward Nawotka (Publishing Perspectives), William Patry (Google, Inc. )
Average rating: ***..
(3.00, 3 ratings)
Canadian Member of the House of Commons Charlie Angus, the only member of the Canadian Parliament to have made his living as songwriter and performer, bemoaned "the increasingly Manichean debate over copyright reform." Are we past the point where we can have a rational discussion about our copyright laws? Read more.
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Make Duffy-Columbia
David Steinberger (comiXology.com)
ComiXology CEO David Steinberger speaks about how the comic industry is experiencing non-disruptive digital distribution and what lessons there may be for other industries. Read more.
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Sponsored Sessions Empire-Hudson
Walter Walker (codeMantra LLC)
ePub may be the standard, but there are a lot of varieties and alternatives to the reflowable text format. In this session conversion engineers, production managers and digital publishers get together to discuss options, constraints and potential for an optimized ePub against a broad set of criteria – type of content, target audience, device capabilities. Read more.
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Make, Manage, Market Broadway North
Judith Curr (Atria Books, a division of Simon and Schuster, Inc.)
Average rating: *****
(5.00, 2 ratings)
In the fast-changing landscape of publishing, the future is no longer just about linear text – both digital and print books are actively taking advantage of new and improved technologies for enriching reader experience. This session will describe the unique ways in which publisher Atria improved customer experience and also stepped up its marketing game by connecting to customers’ mobile devices. Read more.
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Make Broadway South
Laura Dawson (Bowker)
Average rating: **...
(2.33, 3 ratings)
The idea of “metadata” has been a topic of many conference sessions, articles, Twitter conversations, blog posts…and publishers seem to have gotten the message that good metadata leads to increased sales. But is hiring a “metadata czar” really the right approach? Is it an effective use of resources to put one person “in charge” of metadata? Read more.
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Diana Childress (Blackboard Inc.), Ray Henderson (Blackboard Learn)
Presents Blackboard's vision of the evolving relationship between LMS & digital publishers & the potential for great mutual benefit. Presenters will argue that new model can catalyze greater consumption of digital products with improved economics & expanded global reach & that OER is a positive development that will further the market for commercial digital content. Read more.
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Daniel Mayer (TEMIS)
Semantics have emerged as a strategic growth platform for Publishers, enabling product innovation, advanced information access, analytics and discovery on online portals, and massive productivity gains. This session investigates key semantic applications for Publishers and underscores underlying trends shaping how we will package and consume information in the future. Read more.

4:00pm

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Broadway Ballroom
This presentation will be streamed live along with the other keynotes.
Eric Ries (Lessons Learned)
Average rating: ****.
(4.67, 3 ratings)
Description coming soon! Read more.

4:15pm

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Broadway Ballroom
This presentation will be streamed live along with the other keynotes.
Clay Johnson (InformationDiet.com)
Average rating: ****.
(4.33, 3 ratings)
Search Engine Optimization is a great tool for marketing a content-driven website, but basing editorial and titling decisions solely on what you believe readers are searching for has serious social consequences. Certainly there must be a better way. And there is: Clay Johnson makes the case for the "Whole Foods" model of content. Read more.

4:30pm

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Broadway Ballroom
This presentation will be streamed live along with the other keynotes.
Steve Rubel (Edelman Digital)
Average rating: **...
(2.75, 4 ratings)
It’s easy to forget but back in 2008 a lot of people were declaring that the media as we know it was dead - or dying. Yet, a funny thing happened on the way to the funeral. The media, faced with the threat of extinction, used sheer will and innovation to turn things around. Today the fourth estate is arguably stronger than ever. This even as the global economy sputters. Read more.

4:45pm

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Broadway Ballroom
This presentation will be streamed live along with the other keynotes.
Baratunde Thurston (The Onion)
Average rating: *****
(5.00, 3 ratings)
Description coming soon! Read more.

5:00pm

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Exhibit Hall
Average rating: ***..
(3.00, 1 rating)
Grab a drink and mingle with exhibitors and fellow attendees. Read more.

6:00pm

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Astor Ballroom
Linda Holliday (Semi-Linear, New York Angels), Henrik Werdelin (Prehype)
This year we’re hosting another Startup Showcase at TOC. Highlighting the startup ecosystem’s creativity and variety, the Showcase will give you a chance to see the newest publishing related companies entering the market. Read more.

7:00pm

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Crossroads Bar (8th Floor)
Average rating: ***..
(3.00, 1 rating)
Cupid's power urges us to share our love of books (and beverages) on February 14 in the Marriott Broadway Lounge. Join us for drinks and comraderie. Read more.

7:30pm

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Astor Ballroom
Join us for a meetup of the LinkedIn group "eBooks, eReaders, and Digital Content Publishing". We'll start at the Valentine's Day mixer in the Crossroads Bar (8th Floor) at 7:30 and then move to the Astor Ballroom (7th Floor) at 8:00pm. Read more.

8:00pm

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See Roundtable Schedule for Locations
Roundtable sessions provide face to face exposure to those interested in the same projects and concepts. Roundtables can be organized for individual projects or broader topics (best practices, digital content, standards). Roundtables are entirely up to you. We post your topic online and onsite and provide the space and time. You provide the engaging topic. Read more.
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Chelsea
Moderated by: Robert Labossiere
What are the challenges and opportunities of digital publishing for specialty publications? Art books or car manuals, for example, fly "under the radar" of the general book trade but are all but indispensable to their dedicated "niche" audiences. Where the goal of publishing is not so much profit as sustainability in relation to a larger industry (and economy), what do the new technologies offer? Read more.
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Gotham
Moderated by: John J. Conley
Apples annoncement last week of its tools and distribution channel for iPad based eduational applications in the K-12 space has many of the Blogs sites humming with opinions. I a world were Print has been the primary methodoligy for both Instructors and students what role will it play, if any, in a future with the Primary Teaching material is an App on a Tablet? Read more.

Wednesday, 02/15/2012

8:30am

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Make, Manage Astor Ballroom
Dianne Kennedy (IDEAlliance), Peter Meirs (Time Inc.), John Dougherty (Hearst Corporation)
2011 was the year of the tablet. For magazines this signaled an exciting new era of innovative publications. In this publisher panel, you will learn about the challenges of magazine tablet publishing and the new, nextPub Specification that builds on PRISM, EPUB 3, and HTML5 to streamline content distribution to the rapidly evolving device environment. Read more.
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Innovator's Program Soho Complex
Moderated by:
Kassia Krozser (Booksquare.com)
Panelists:
Greg Merkle (Dow Jones Enterprise Media Group), Stephen Stesney (CQ Press/ First Street)
Average rating: *....
(1.00, 1 rating)
In this session, moderator Kassia Krozser will be highlighting two companies - Dow Jones Enterprise Media Group and CQ Press - each of whom have come up with innovative ways of using their content to grow into new markets, and offer new services/products to existing ones. Read more.
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Manage Duffy-Columbia
Corey Pressman (Exprima Media)
Average rating: *****
(5.00, 1 rating)
The advent of hypertext and the new art of interaction design signal the dawn of a post-book epoch. The evolution of the bound book has much to teach us about this important moment in publishing history and how to best consider, design, and guide the nascent post-book experience. Read more.
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Market Broadway North
Maureen McMahon (Kaplan Publishing), Jeff Olson (Kaplan Test Prep)
Average rating: ***..
(3.00, 1 rating)
Jeff Olson, Vice President, Research and Analytics for Kaplan Test Prep, and Maureen McMahon, President & Publisher for Kaplan Publishing, will discuss the company’s challenges and successes in building Kaplan Mobile, an iOS application that delivers free digital versions of course content to registered Kaplan students and retail customers. Read more.
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Make Broadway South
Moderated by:
Joe Wikert (O'Reilly Media, Inc.)
Panelists:
Robbie Allen (Automated Insights, Inc.), Kristian Hammond (Narrative Science) Moderated by: Joe Wikert
With recent advances in linguistic algorithms and the availability of large structured data sets, it is now possible for software to create long form narratives that rival humans in quality and depth. This session features two speakers who will offer somewhat different perspectives on the opportunity. Read more.
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Event Astor Ballroom Foyer
Joe Wikert (O'Reilly Media, Inc.), Nathaniel Hoffelder (The Digital Reader (blog))
Looking to get up close and personal with the latest and greatest reading devices and platforms? Zoo Keeper extraordinaire Joe Wikert has teamed up with The Digital Readers' Nate Hoffelder to bring TOC attendees the first ever TOC Digital Petting Zoo. Stop by to get hands (and eyes) on experience with all manner of dedicated ereaders and platforms. Read more.
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Make Chelsea
Moderated by:
Edward Nawotka (Publishing Perspectives)
Panelists:
Fabienne Riener (Sourcefabric o.p.s), Susan Moody (Worldreader)
Average rating: ****.
(4.00, 1 rating)
The global market place -- sounds like a world of opportunity, but for both producers and consumers in new markets, there are real economic challenges. In this session you'll hear from two companies, SourceFabric and WorldReader - who are working to bridge the gap and make content creation tools and access to content efficient and affordable for all the players in our global content ecosystem. Read more.

9:20am

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Manage Astor Ballroom
Jan Reichelt (Mendeley Ltd.)
Mendeley is a New York and London-based startup that is changing academic publishing. With over 1M researchers uploading 500K documents every day, Mendeley is bringing social to metadata and big data to the hoary old field of bibliometrics. Come learn from Jan Reichelt, a founder, as he talks about how the world's largest crowdsourced database of research is changing academic publishing. Read more.
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Innovator's Program Soho Complex
Moderated by:
Richard Nash (Small Demons/ Cursor)
Panelists:
Tomáš Bella (Piano Media), Justo Hidalgo (24Symbols), Roman Karachinsky (News360)
In this panel discussion, moderated by Richard Nash, we'll hear from three very different companies working with variants of subscription models and/or aggregation. Read more.
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Make Duffy-Columbia
Nat Sims (Night & Day Studios, Inc.), Björn Jeffery (Toca Boca)
Newly powerful mobile content developers are disrupting the educational publishing industry. Nat Sims, the CEO of Night & Day Studios, and other developers in this area, share their experience developing, marketing, and selling educational content in a global marketplace. Read more.
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Sponsored Sessions Empire-Hudson
William Chesser (Ingram Content Group)
As e -book market growth continues to explode, is e-textbook growth tracking at the same initial pace in the higher-education space? In this session hear about the state of the e-textbook market, what’s working for students and institutions, and how publishers are successfully repurposing and developing, designing and distributing multi-format and rich-media e-textbooks today. Read more.
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Make, Manage, Market Broadway North
Len Vlahos (Book Industry Study Group), Kelly Gallagher (RR Bowker)
Average rating: ****.
(4.00, 3 ratings)
Peel away both the hype and the cynicism and find out how consumers are actually using e-readers and consuming digital content. Presenting results from the first fielding in the third volume of Consumer Attitudes Toward E-book Reading, representatives from the Book Industry Study Group and R.R. Bowker will provide a window into the mind of the e-book consumer. Read more.
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Make, Manage Broadway South
Sanders Kleinfeld (O'Reilly Media, Inc.), Adam Witwer (O'Reilly Media, Inc.)
Average rating: ****.
(4.33, 3 ratings)
Here's your one-stop crash course on the latest ebook formats released for Amazon's Kindle Fire (KF8) and Apple's iPad (iBooks Author). Join Adam Witwer (Director of Content and Publishing Operations, O'Reilly Media) and Sanders Kleinfeld (Publishing Technologies Specialist, O'Reilly Media) for an informal dialogue that will tackle all your questions. Read more.
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Todd Bottorff (Turner Publishing), Jonathan Hevenstone (Jouve North America (JNA))
Average rating: ***..
(3.00, 1 rating)
Turner Publishing an independent book publisher is making a rapid entrance into the iBookstore and other digital retail channels by taking advantage of a program developed by Apple and Jouve that enables publishers to make their catalogs available on the iPad and iPhone at minimal cost. Learn how! Read more.

10:35am

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Make Astor Ballroom
Betsy Beaumon (Benetech), Adam Witwer (O'Reilly Media, Inc.), George Kerscher (Daisy Consortium), Larry Goldberg (National Center for Accessible Media at WGBH (NCAM)), Katie Cunningham (Cox Media Group)
Enhanced eBooks are posing a fresh challenge to making “books” fully accessible for readers with print disabilities. This panel will discuss the opportunities and challenges of accessible multimedia, presenting Benetech’s DIAGRAM Center, an initiative to create tools and processes for publishers to build in image accessibility for a full range of media types. Read more.
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Innovator's Program Soho Complex
Moderated by:
Kassia Krozser (Booksquare.com)
Panelists:
Erin McKean (Wordnik), Valla Vakili (Small Demons)
Average rating: *****
(5.00, 1 rating)
Kassia Krozser of BookSquare.com leads this discussion with the Valla Vakili of Small Demons and Erin McKean of Wordnik. Each of these companies plays with the notion of allowing the reader to dive deeper into content while reading via embedded information. Read more.
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Manage Duffy-Columbia
Kristen McLean (Bookigee), Kelly Gallagher (RR Bowker)
Average rating: *****
(5.00, 2 ratings)
DISCOVERY is the most-used and least-understood word in the publishing vocabulary right now. In this session we will move toward a more powerful understanding of what true discovery means for key stakeholders - publishers, authors, readers, content partners - and how a more powerful understanding of Discovery can transform our entire approach to the future publishing model. Read more.
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Market Empire-Hudson
Gary Rodrigues (Impelsys)
Average rating: *....
(1.00, 1 rating)
The book market is undergoing a phase of transition. New formats are being introduced, there are new devices emerging from manufacturers and publishers are creating new business models. This talk will explore the challenges facing publishers serving the library and education sector to increase and improve adoption of ebooks. Read more.
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Market Broadway North
Otis Chandler (Goodreads.com)
Average rating: *****
(5.00, 1 rating)
An in-depth quantitative and qualitative analysis of consumer behavior in discovering books online. Who is searching for books online? What are their personas? How are they discovering books? Read more.
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Manage Broadway South
This presentation will be streamed live.
Moderated by:
Brett Sandusky (Holocene)
Panelists:
Dominique Raccah (Sourcebooks), Joe Wikert (O'Reilly Media, Inc.)
Average rating: ****.
(4.25, 4 ratings)
In this session moderated by Brett Sandusky and featuring O'Reilly's Joe Wikert and Sourcebooks' Dominique Raccah, you'll get a behind-the-scenes look at how two leading publishers are implementing the agile methodology in their organizations. It's easier than you think and it doesn't require a structural overhaul. Read more.
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Moderated by:
Barb Pellow (InfoTrends)
Panelists:
Larry Bennett (Bookmasters), Larry Brewster (Ingram Content Group Inc. ), Lynn Terhune (John Wiley & Sons, Inc.)
In a publishing market filled with uncertainty, technology is the answer. This session will share how publishers can seamlessly move between print and electronic media and how they can offer customized and unique versions of publications by effectively leveraging technology. You will hear how you can efficiently and cost effectively "have it your way!" Read more.
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Beat Barblan (Bowker)
Small/self-publishers are always looking for new ways to reach their potential customers. In this session’s you will get an overview of some of the latest and most inexpensive marketing and sales tools that are available to them to maximize the chances of reaching potential customers. Read more.

11:25am

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Manage Astor Ballroom
Edward Colleran (Copyright Clearance Center), Ned May (Outsell)
Average rating: ***..
(3.00, 2 ratings)
This session will talk about the newest trends in practice and management of copyright, rights, and licensing of content as it pertains to producers and consumers of copyrighted material. The session will also give an update on various copyright issues that could impact our industry. Read more.
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Innovator's Program Soho Complex
Moderated by:
Richard Nash (Small Demons/ Cursor)
Panelists:
Rafiq Ahmed (Demibooks), Jesse Potash (PUBSLUSH)
Join moderator Richard Nash and the leaders of two smart new publishing start-ups that are taking ideas from traditional publishing and combining them with new out-of-the-box thinking to create hybrid approaches to content creation and distribution. Read more.
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Market Duffy-Columbia
Average rating: ****.
(4.50, 2 ratings)
With color devices in the hands of an ever-larger percentage of potential readers, is it finally time for nonfiction to gain a bigger share of ebook sales? Kobo EVP Michael Tamblyn will examine the causes of fiction's early digital predominance, device trends that have created the conditions for nonfiction success, and successful strategies that publishers are employing to drive nonfiction sales. Read more.
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Sponsored Sessions Empire-Hudson
Robert Kasher (Newgen KnowledgeWorks), Baskar Devanathan (NewGen KnowledgeWorks)
Conversion from PDF to EPUB has long been a difficult and time consuming process, but that is changing. Now you can convert any Print PDF file into EPUB -- quickly, accurately and easily with SILK, a new conversion tool designed to combine both quality control and correction processes in one easy to learn, easy to use package. Read more.
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Manage Broadway North
This presentation will be streamed live.
Moderated by:
Jon Bruner (O'Reilly Media)
Panelists:
Bruce Upbin (Forbes), Taylor Buley (Forbes)
Average rating: ***..
(3.00, 1 rating)
It’s more important than ever for editors and software developers to understand each other and work together effectively. Enter the emerging role of publishing hybrid: editors who can code and coders who understand the editorial mindset. Coding is an increasingly common part of the editorial skillset, even for those who haven’t studied computer science formally. Read more.
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Manage Broadway South
Ana Vela (National Geographic Learning)
Average rating: *****
(5.00, 1 rating)
National Geographic Learning recognized that publishing technology is becoming more affordable, and they had the flexibility to be more experimental in developing new print-to-digital publishing models to stay at pace with new technology. In this case study, learn about the workflows they developed, change in staff skill set, adjusting pricing models, and their new approach at developing content. Read more.

1:10pm

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Broadway Ballroom
This presentation will be streamed live along with the other keynotes.
Andrew Savikas (Safari Books Online)
Average rating: ****.
(4.00, 2 ratings)
Selling books by subscription isn't about transactions, it's about relationships. In this keynote, Safari Books Online CEO Andrew Savikas takes a deep dive into usage data from Safari and talks about why access models are a key part of tomorrow's paid content ecosystem. Read more.

1:25pm

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Broadway Ballroom
This presentation will be streamed live along with the other keynotes.
Kent Freeman (Vital Source Technologies Inc., an Ingram Content Group Company)
Average rating: **...
(2.00, 1 rating)
Hear from Kent Freeman, Chief Operating Officer of Vital Source Technologies, an Ingram Content Group company, who will share key lessons and insight from the helm of Ingram’s fastest-growing business - lessons that are helping publishers re-invent content and create richer reading experiences that are in demand today. Read more.

1:40pm

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Broadway Ballroom
This presentation will be streamed live along with the other keynotes.
Theodore Gray (Wolfram Research, Touch Press)
Average rating: **...
(2.00, 1 rating)
Wolfram|Alpha's Luc Barthelet and Theo Gray will demonstrate how interactivity can be elevated beyond gimmickry, to deepen and enrich the reader's understanding of important subjects, reach out to new readers, and clearly explain concepts that resist communication through static text alone. Read more.

1:55pm

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Broadway Ballroom
This presentation will be streamed live along with the other keynotes.
Bob Young (Lulu.com)
Average rating: ****.
(4.00, 1 rating)
While we have all grown up thinking we know what a book is -- we don't. Here are a few rules to help you adapt your book, or your publishing service, or your business to better serve your readers or customers in the Age of the Internet. Read more.

2:10pm

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Broadway Ballroom
This presentation will be streamed live along with the other keynotes.
Joe Wikert (O'Reilly Media, Inc.)
Publishers built their author royalty statement and payment systems around the physical store and book model where inventory goes out, a retailer isn't obligated to pay for it immediately and some of it is eventually returned for a credit. That model changes dramatically in the digital content world and publishers need to make adjustments. Read more.

2:20pm

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Broadway Ballroom
This presentation will be streamed live along with the other keynotes.
Roger Magoulas (O'Reilly Media)
Average rating: ***..
(3.00, 1 rating)
Roger Magoulas, head of O'Reilly's research group, uses every data source available to help the publishing teams make better decisions. In this keynote Roger will discuss how O'Reilly uses taxonomies, treemaps and narrative to help understand trends, problems and opportunities. Read more.

2:35pm

Add to your personal schedule
Broadway Ballroom
This presentation will be streamed live along with the other keynotes.
Linda Holliday (Semi-Linear, New York Angels)
Average rating: *....
(1.00, 1 rating)
How will paid media - including and especially the book - play in the digital slipstream with enough reach, relevance and revenue to entertain and inform future generations? Read more.

2:50pm

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Broadway Ballroom
This presentation will be streamed live along with the other keynotes.
Hear a 5-minute pitch from each of the three Startup Showcase winners. Read more.
  • Publishers Weekly
  • Ingram Content Group
  • COPIA
  • codeMantra
  • Impelsys Inc.
  • SPi Global
  • Baker & Taylor
  • Blackboard
  • Bowker
  • Hewlett Packard
  • Innodata
  • Jouve North America
  • MarkLogic
  • Newgen KnowledgeWorks
  • Océ North America
  • Temis
  • Aptara
  • Atex
  • LibreDigital
  • Media Services Group
  • MarkLogic
  • Smashwords, Inc.

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

View a complete list of TOC contacts