TOC 2012 Schedule

Below are the confirmed and scheduled talks at TOC 2012 (schedule subject to change).

Customize Your Own Schedule

Create your own TOC schedule using the personal scheduler function. Mark the workshops, sessions, keynotes, and events you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

Astor Ballroom
Add Down & Dirty EPUB 3.0: Building an an EPUB 3.0 From Start to Finish to your personal schedule
9:00am Down & Dirty EPUB 3.0: Building an an EPUB 3.0 From Start to Finish Amanda Gomm (Digital Bindery), Tom McCluskey (Digital Bindery)
Add HTML5 for Publishers to your personal schedule
1:30pm HTML5 for Publishers Sanders Kleinfeld (O'Reilly Media, Inc.)
Soho Complex
Add InDesign to EPUB: The Basics and Beyond to your personal schedule
9:00am InDesign to EPUB: The Basics and Beyond Anne-Marie Concepcion (Seneca Design & Training, Inc.)
Add UX Meets EBook: Usability Professionals Improve The Digital Reading Experience to your personal schedule
3:30pm UX Meets EBook: Usability Professionals Improve The Digital Reading Experience Anne Kostick (Foxpath IND), Louis Rosenfeld (Rosenfeld Media, LLC), Victor Lombardi (Jesta Labs), Whitney Quesenbery (WQUsability)
Chelsea-Gotham
Add The Future of Reading – How to Make Fonts Look Great in e-Books to your personal schedule
9:00am The Future of Reading – How to Make Fonts Look Great in e-Books Vladimir Levantovsky (Monotype Imaging), Steve Matteson (Monotype Imaging Inc.), Geoff Greve (Monotype Imaging Inc.), Alin Jardim (Monotype Imaging)
Add Minimum Viable (Publishing) Product to your personal schedule
3:30pm Minimum Viable (Publishing) Product Todd Sattersten (BizBookLab)
Duffy-Columbia
Add Copyright for Startups to your personal schedule
9:00am Copyright for Startups Edward Colleran (Copyright Clearance Center), Skott Klebe (Copyright Clearance Center)
Add Building Local and Global Communities around Your Brand, Business, and Properties to your personal schedule
1:30pm Building Local and Global Communities around Your Brand, Business, and Properties Bethanne Patrick (Book Riot), Julia von dem Knesebeck (bilandia-media), Guinevere de la Mare (Chronicle Books)
Add How To Shoot, Edit, and Embed Video On Your Website or Ebook to your personal schedule
3:30pm How To Shoot, Edit, and Embed Video On Your Website or Ebook Brian Felsen (CD Baby | BookBaby | HostBaby )
Empire-Hudson
Add Kindle eBooks from ePub: Automated or Manual to your personal schedule
9:00am Kindle eBooks from ePub: Automated or Manual Joshua Tallent (eBook Architects, now Firebrand Technologies)
Add Using WordPress for Digital Workflows and More to your personal schedule
1:30pm Using WordPress for Digital Workflows and More Kirk Biglione (Oxford Media Works), Hugh McGuire (PressBooks / LibriVox / Iambik )
Add Ignite TOC to your personal schedule
6:00pm Plenary
Room: Broadway Ballroom
Ignite TOC
12:30pm Lunch
Room: Atrium (8th Floor)
8:00am Coffee
Room: 7th Floor Foyer
3:00pm Afternoon Break
Room: 7th Floor Foyer
Add Booth Stroll to your personal schedule
5:00pm Event
Room: Exhibit Hall
Booth Stroll
Add TOC Welcome Party to your personal schedule
7:30pm Event
Room: New York Public Library (5th Avenue at 42nd Street)
TOC Welcome Party
9:00am-12:30pm (3h 30m) Make
Down & Dirty EPUB 3.0: Building an an EPUB 3.0 From Start to Finish
Amanda Gomm (Digital Bindery) et al
As the new standards rolls out, publishers should be on the leading edge of adoption. The best way to learn, is to do. We will take apart an EPUB and reconstruct it using the newest standards, techniques, and features to see what is possible with EPUB3. All technical levels are invited.
1:30pm-3:00pm (1h 30m) Make
HTML5 for Publishers
Sanders Kleinfeld (O'Reilly Media, Inc.)
HTML5 is revolutionizing the Web, and now it’s coming to your ebook reader! In this workshop, I give an overview of three areas of HTML5 that offer great promise to ebook publishers looking to expand beyond traditional text-and-graphic narratives.
3:30pm-5:00pm (1h 30m) Make
Breaking The Page: Content Design For An Infinite Canvas
Peter Meyers (Citia)
Porting (or even enhancing) print books for the iPad is like using a Ferrari to grocery shop. Look, listen, and learn as digital book maven and “Breaking the Page” author Peter Meyers demonstrates how to design next generation content for a canvas that can do so much more than print.
9:00am-12:30pm (3h 30m) Make
InDesign to EPUB: The Basics and Beyond
Anne-Marie Concepcion (Seneca Design & Training, Inc.)
How do you get from a print-ready InDesign layout to a beautiful and fast-loading EPUB without tearing your hair out? Join InDesign and eBook guru Anne-Marie “HerGeekness” Concepcion — whose hair is still fully intact — for her half-day intensive session and find out!
1:30pm-3:00pm (1h 30m) Manage
Hippo In Ballet Shoes, Or Greyhound On The Track? Applying Agile Methodologies To Traditional Publishing
Kristen McLean (Bookigee)
For developers, agile methodologies like SCRUM may be familiar, but what would happen if we took these processes and applied them to traditional publishing’s more vertical workflows? This session will introduce key principals of agile methodology, and examine the potential of using these methodologies to re-engineer the entire publishing workflow for success in today's challenging climate.
3:30pm-5:00pm (1h 30m) Make
UX Meets EBook: Usability Professionals Improve The Digital Reading Experience
Anne Kostick (Foxpath IND) et al
UX is still news to most book publishers: a panel of UX pros will tackle both the well known and the hidden obstacles to true reader engagement in digital books. This is not a design seminar; it’s a mental model elevator, in what has long been a blind spot in book publishing. The session will include some unusual activities that engage everyone in solving UX problems in the digital-reading space.
9:00am-12:30pm (3h 30m) Make
The Future of Reading – How to Make Fonts Look Great in e-Books
Vladimir Levantovsky (Monotype Imaging) et al
Web fonts and e-publishing tools bring a vast array of typographic choices. But how do you effectively harness type and typographic controls that were once the domain of book designers and publishers? Meet experts who will help you make the right choices. Join Vladimir Levantovsky, Steve Matteson and Geoff Greve of Monotype Imaging as they go “under the hood” with type for the screen.
1:30pm-3:00pm (1h 30m) Make, Market
Optimizing Your Web Site for Discovery: A Workshop
Jesse McDougall (Me)
This workshop will walk web site owners/managers through several technical and strategic methods for optimizing their sites for discovery through the major discovery channels: search engines, blogs, social networks, & email. We will cover simple SEO techniques using a content management system (CMS), simple content marketing techniques, content portability, and effective email marketing.
3:30pm-5:00pm (1h 30m) Manage
Minimum Viable (Publishing) Product
Todd Sattersten (BizBookLab)
The business model of most book publishing is based on long form works that take years to create and distribute. Those long cycles introduce substantial risk to the success of any project. The world of startups is obsessed with the minimum viable product; what can be introduced now, learned from, and added to. In this workshop, we'll talk about how this idea of MVP fits into book publishing.
9:00am-12:30pm (3h 30m) Manage
Copyright for Startups
Edward Colleran (Copyright Clearance Center) et al
Copyright was originally designed when type was still made out of lead. What do we need to know in today’s era of ebooks, multimedia, apps, and the cloud?
1:30pm-3:00pm (1h 30m) Market
Building Local and Global Communities around Your Brand, Business, and Properties
Bethanne Patrick (Book Riot) et al
This workshop is for publishers and other content creators concerned with expanding their customer base.
3:30pm-5:00pm (1h 30m) Make, Market
How To Shoot, Edit, and Embed Video On Your Website or Ebook
Brian Felsen (CD Baby | BookBaby | HostBaby )
This panel will teach you everything you need to get started with video, so you can create a better ebook experience, engage with your fans on the Internet, and expand your reader base. Brian Felsen will go through recommended equipment purchase, basics of lighting, setup, editing, uploading, and metadata. Attendees will shoot a short video and walk through the process together.
9:00am-12:30pm (3h 30m) Make
Kindle eBooks from ePub: Automated or Manual
Joshua Tallent (eBook Architects, now Firebrand Technologies)
Publishers are focusing a lot of attention on ePub, and many publishers only create ePub files. However, Amazon's Kindle Format 8 is an important format that all eBook developers must master. This workshop will teach you how to create your own Kindle Format 8 files from your ePub source content, as well as some ePub techniques that might allow for easier auto-conversion to the Kindle format.
1:30pm-3:00pm (1h 30m) Make
Using WordPress for Digital Workflows and More
Kirk Biglione (Oxford Media Works) et al
As digital becomes more central to a book publishers life, the tools must change to keep pace. In this session we look at WordPress as a lightweight digital swiss army knife, a powerful and flexible platform that can be adapted to many publishing needs. We'll look at using WordPress-based systems for ecommerce, marketing, catalogs and discovery and more.
3:30pm-5:00pm (1h 30m) Manage
The Changing World of Digital Rights & Publishing Agreements
Dana Newman (Dana Newman)
Join Dana Newman as she discusses the changing world of digital rights and publishing agreements. Authors, agents, and publishers alike will appreciate this workshops which promises to offer a clearer understanding of the issues, with a variety of topics to be addressed.
6:00pm-7:00pm (1h) Event
Ignite TOC
Enlighten us, but make it quick! On Monday, February 13 we’ll be hosting Ignite TOC, a series of high-energy “speed presentations.” Each Ignite presenter gets five minutes on stage and is allotted 20 slides that automatically rotate after 15 seconds.
12:30pm-1:30pm (1h)
Break: Lunch
8:00am-9:00am (1h)
Break: Coffee
3:00pm-3:30pm (30m)
Break: Afternoon Break
5:00pm-6:00pm (1h) Event
Booth Stroll
Quench your thirst with drinks and appetizers while you roam booth to booth and check out the latest products and services from TOC exhibitors.
7:30pm-9:30pm (2h) Event
TOC Welcome Party
Let's start TOC with a celebration. O'Reilly invites you to be our guests for a festive, literary-inspired reception at the New York Public Library with drinks, appetizers, and maybe even a few fictional characters wandering off the page and into the party. Trust us, you don't want to miss this one.
  • Publishers Weekly
  • Ingram Content Group
  • COPIA
  • codeMantra
  • Impelsys Inc.
  • SPi Global
  • Baker & Taylor
  • Blackboard
  • Bowker
  • Hewlett Packard
  • Innodata
  • Jouve North America
  • MarkLogic
  • Newgen KnowledgeWorks
  • Océ North America
  • Temis
  • Aptara
  • Atex
  • LibreDigital
  • Media Services Group
  • MarkLogic
  • Smashwords, Inc.

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

View a complete list of TOC contacts