TOC 2012 Schedule

Below are the confirmed and scheduled talks at TOC 2012 (schedule subject to change).

Customize Your Own Schedule

Create your own TOC schedule using the personal scheduler function. Mark the workshops, sessions, keynotes, and events you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

Broadway North
Add Kaplan Mobile: A Case Study In Mobile Content Delivery And Data-focused Product Development to your personal schedule
8:30am Kaplan Mobile: A Case Study In Mobile Content Delivery And Data-focused Product Development Maureen McMahon (Kaplan Publishing), Jeff Olson (Kaplan Test Prep)
Add Consumer Attitudes Toward E-Book Reading to your personal schedule
9:20am Consumer Attitudes Toward E-Book Reading Len Vlahos (Book Industry Study Group), Kelly Gallagher (RR Bowker)
Add How Consumers Discover Books Online to your personal schedule
10:35am How Consumers Discover Books Online Otis Chandler (Goodreads.com)
Add Hiring, Training, and Managing the Hybrid Publishing Employee to your personal schedule
11:25am Hiring, Training, and Managing the Hybrid Publishing Employee Jon Bruner (O'Reilly Media), Bruce Upbin (Forbes), Taylor Buley (Forbes)
Broadway South
Add Scaling Content Development Through Automation to your personal schedule
8:30am Scaling Content Development Through Automation Joe Wikert (O'Reilly Media, Inc.), Robbie Allen (Automated Insights, Inc.), Kristian Hammond (Narrative Science)
Add KF8 and iBooks Author: Up and Running to your personal schedule
9:20am KF8 and iBooks Author: Up and Running Sanders Kleinfeld (O'Reilly Media, Inc.), Adam Witwer (O'Reilly Media, Inc.)
Add Real World Agile Publishing to your personal schedule
10:35am Real World Agile Publishing Brett Sandusky (Holocene), Dominique Raccah (Sourcebooks), Joe Wikert (O'Reilly Media, Inc.)
Add Case Study: Experimenting with Print-to-Digital Publishing Models to your personal schedule
11:25am Case Study: Experimenting with Print-to-Digital Publishing Models Ana Vela (National Geographic Learning)
Astor Ballroom
Add nextPub®: Bringing Magazines to Digital Distribution Channels to your personal schedule
8:30am nextPub®: Bringing Magazines to Digital Distribution Channels Dianne Kennedy (IDEAlliance), Peter Meirs (Time Inc.), John Dougherty (Hearst Corporation)
Add Accessibility in a Multimedia World to your personal schedule
10:35am Accessibility in a Multimedia World Betsy Beaumon (Benetech), Adam Witwer (O'Reilly Media, Inc.), George Kerscher (Daisy Consortium), Larry Goldberg (National Center for Accessible Media at WGBH (NCAM)), Katie Cunningham (Cox Media Group)
Add What’s New Copyright? to your personal schedule
11:25am What’s New Copyright? Edward Colleran (Copyright Clearance Center), Ned May (Outsell)
Soho Complex
Add Leveraging Existing Assets for New Markets to your personal schedule
8:30am Leveraging Existing Assets for New Markets Kassia Krozser (Booksquare.com), Greg Merkle (Dow Jones Enterprise Media Group), Stephen Stesney (CQ Press/ First Street)
Add New Ways to Sell - Aggregated Content, Paywalls, Subscriptions, and More to your personal schedule
9:20am New Ways to Sell - Aggregated Content, Paywalls, Subscriptions, and More Richard Nash (Small Demons/ Cursor), Tomáš Bella (Piano Media), Justo Hidalgo (24Symbols), Roman Karachinsky (News360)
Add Why Context is Everything: Monetizing Meaningful Engagement with Content to your personal schedule
10:35am Why Context is Everything: Monetizing Meaningful Engagement with Content Kassia Krozser (Booksquare.com), Erin McKean (Wordnik), Valla Vakili (Small Demons)
Add Baby and the Bathwater: New Publishing Models Incorporating the Best of Old Publishing Practices to your personal schedule
11:25am Baby and the Bathwater: New Publishing Models Incorporating the Best of Old Publishing Practices Richard Nash (Small Demons/ Cursor), Rafiq Ahmed (Demibooks), Jesse Potash (PUBSLUSH)
Astor Ballroom Foyer
Add Digital Petting Zoo to your personal schedule
8:30am Digital Petting Zoo Joe Wikert (O'Reilly Media, Inc.), Nathaniel Hoffelder (The Digital Reader (blog))
Duffy-Columbia
Add The Future of Education is Touch to your personal schedule
9:20am The Future of Education is Touch Nat Sims (Night & Day Studios, Inc.), Björn Jeffery (Toca Boca)
Add Cracking the Nonfiction Code to your personal schedule
11:25am Cracking the Nonfiction Code Michael Tamblyn (Kobo)
Empire-Hudson
Add Making More Of Content In Education  to your personal schedule
9:20am Making More Of Content In Education William Chesser (Ingram Content Group)
Add 'SILK': The New Way to Convert PDF into EPUB -- Quickly and Accurately to your personal schedule
11:25am 'SILK': The New Way to Convert PDF into EPUB -- Quickly and Accurately Robert Kasher (Newgen KnowledgeWorks), Baskar Devanathan (NewGen KnowledgeWorks)
Add Sign Me Up! Stories and Data from 10 Years of Subscription Usage and Sales at Safari Books Online  to your personal schedule
1:10pm Plenary
Room: Broadway Ballroom
Sign Me Up! Stories and Data from 10 Years of Subscription Usage and Sales at Safari Books Online Andrew Savikas (Safari Books Online)
Add Beyond The Classroom: Enhanced Content Lessons from the Education Market to your personal schedule
1:25pm Plenary
Room: Broadway Ballroom
Beyond The Classroom: Enhanced Content Lessons from the Education Market Kent Freeman (Vital Source Technologies Inc., an Ingram Content Group Company)
Add Meaningful Interactivity In A Mobile World to your personal schedule
1:40pm Plenary
Room: Broadway Ballroom
Meaningful Interactivity In A Mobile World Theodore Gray (Wolfram Research, Touch Press)
Add There Is No Such Thing As A Book, Or Re-thinking Publishing In The Age Of The Internet to your personal schedule
1:55pm Plenary
Room: Broadway Ballroom
There Is No Such Thing As A Book, Or Re-thinking Publishing In The Age Of The Internet Bob Young (Lulu.com)
Add Retooling for Faster Digital Revenue Realization to your personal schedule
2:10pm Plenary
Room: Broadway Ballroom
Retooling for Faster Digital Revenue Realization Joe Wikert (O'Reilly Media, Inc.)
Add What Can Data Tell Us? to your personal schedule
2:20pm Plenary
Room: Broadway Ballroom
What Can Data Tell Us? Roger Magoulas (O'Reilly Media)
Add The Rise of Big C (Content):Why the Next Era Represents the Reemergence of Professional Media to your personal schedule
2:35pm Plenary
Room: Broadway Ballroom
The Rise of Big C (Content):Why the Next Era Represents the Reemergence of Professional Media Linda Holliday (Semi-Linear, New York Angels)
Add Startup Showcase Winner Demos to your personal schedule
2:50pm Plenary
Room: Broadway Ballroom
Startup Showcase Winner Demos
Chelsea
Add Opening Up the Playing Field: New Content Tools and Platforms for a Growing Global Content Marketplace to your personal schedule
8:30am Opening Up the Playing Field: New Content Tools and Platforms for a Growing Global Content Marketplace Edward Nawotka (Publishing Perspectives), Fabienne Riener (Sourcefabric o.p.s), Susan Moody (Worldreader)
Add Blow Out Your eBook Revenue at Minimal Cost to your personal schedule
9:20am Blow Out Your eBook Revenue at Minimal Cost Todd Bottorff (Turner Publishing), Jonathan Hevenstone (Jouve North America (JNA))
Add Have It Your Way! to your personal schedule
10:35am Have It Your Way! Barb Pellow (InfoTrends), Larry Bennett (Bookmasters), Larry Brewster (Ingram Content Group Inc. ), Lynn Terhune (John Wiley & Sons, Inc.)
Gotham
12:10pm Lunch - Sponsored by codeMantra
Room: Atrium (8th Floor)
7:30am Coffee
Room: Exhibit Hall
10:05am Morning Break
Room: Exhibit Hall
8:30am-9:15am (45m) Market
Kaplan Mobile: A Case Study In Mobile Content Delivery And Data-focused Product Development
Maureen McMahon (Kaplan Publishing), Jeff Olson (Kaplan Test Prep)
9:20am-10:05am (45m) Make, Manage, Market
Consumer Attitudes Toward E-Book Reading
Len Vlahos (Book Industry Study Group), Kelly Gallagher (RR Bowker)
10:35am-11:20am (45m) Market
How Consumers Discover Books Online
Otis Chandler (Goodreads.com)
11:25am-12:10pm (45m) Manage
Hiring, Training, and Managing the Hybrid Publishing Employee
Jon Bruner (O'Reilly Media), Bruce Upbin (Forbes), Taylor Buley (Forbes)
8:30am-9:15am (45m) Make
Scaling Content Development Through Automation
Joe Wikert (O'Reilly Media, Inc.), Robbie Allen (Automated Insights, Inc.), Kristian Hammond (Narrative Science)
9:20am-10:05am (45m) Make, Manage
KF8 and iBooks Author: Up and Running
Sanders Kleinfeld (O'Reilly Media, Inc.), Adam Witwer (O'Reilly Media, Inc.)
10:35am-11:20am (45m) Manage
Real World Agile Publishing
Brett Sandusky (Holocene), Dominique Raccah (Sourcebooks), Joe Wikert (O'Reilly Media, Inc.)
11:25am-12:10pm (45m) Manage
Case Study: Experimenting with Print-to-Digital Publishing Models
Ana Vela (National Geographic Learning)
8:30am-9:15am (45m) Make, Manage
nextPub®: Bringing Magazines to Digital Distribution Channels
Dianne Kennedy (IDEAlliance), Peter Meirs (Time Inc.), John Dougherty (Hearst Corporation)
9:20am-10:05am (45m) Manage
Mendeley Case Study: How The World's Largest Crowdsourced Academic Database Is Changing Academic Publishing
Jan Reichelt (Mendeley Ltd.)
10:35am-11:20am (45m) Make
Accessibility in a Multimedia World
Betsy Beaumon (Benetech), Adam Witwer (O'Reilly Media, Inc.), George Kerscher (Daisy Consortium), Larry Goldberg (National Center for Accessible Media at WGBH (NCAM)), Katie Cunningham (Cox Media Group)
11:25am-12:10pm (45m) Manage
What’s New Copyright?
Edward Colleran (Copyright Clearance Center), Ned May (Outsell)
8:30am-9:15am (45m) Innovator's Program
Leveraging Existing Assets for New Markets
Kassia Krozser (Booksquare.com), Greg Merkle (Dow Jones Enterprise Media Group), Stephen Stesney (CQ Press/ First Street)
9:20am-10:05am (45m) Innovator's Program
New Ways to Sell - Aggregated Content, Paywalls, Subscriptions, and More
Richard Nash (Small Demons/ Cursor), Tomáš Bella (Piano Media), Justo Hidalgo (24Symbols), Roman Karachinsky (News360)
10:35am-11:20am (45m) Innovator's Program
Why Context is Everything: Monetizing Meaningful Engagement with Content
Kassia Krozser (Booksquare.com), Erin McKean (Wordnik), Valla Vakili (Small Demons)
11:25am-12:10pm (45m) Innovator's Program
Baby and the Bathwater: New Publishing Models Incorporating the Best of Old Publishing Practices
Richard Nash (Small Demons/ Cursor), Rafiq Ahmed (Demibooks), Jesse Potash (PUBSLUSH)
8:30am-12:10pm (3h 40m) Event
Digital Petting Zoo
Joe Wikert (O'Reilly Media, Inc.), Nathaniel Hoffelder (The Digital Reader (blog))
8:30am-9:15am (45m) Manage
Hopeful Monsters: Punctuated Equilibrium and the Post-Book Age
Corey Pressman (Exprima Media)
9:20am-10:05am (45m) Make
The Future of Education is Touch
Nat Sims (Night & Day Studios, Inc.), Björn Jeffery (Toca Boca)
10:35am-11:20am (45m) Manage
Beyond “Discovery”—Understanding The True Potential Of An Insight-oriented Publishing Environment
Kristen McLean (Bookigee), Kelly Gallagher (RR Bowker)
11:25am-12:10pm (45m) Market
Cracking the Nonfiction Code
Michael Tamblyn (Kobo)
9:20am-10:05am (45m) Sponsored Sessions
Making More Of Content In Education
William Chesser (Ingram Content Group)
10:35am-11:20am (45m) Market
Tapping Into The Global Library Market In Today's Digital World For Creating A Right And Successful Strategy
Gary Rodrigues (Impelsys)
11:25am-12:10pm (45m) Sponsored Sessions
'SILK': The New Way to Convert PDF into EPUB -- Quickly and Accurately
Robert Kasher (Newgen KnowledgeWorks), Baskar Devanathan (NewGen KnowledgeWorks)
1:10pm-1:25pm (15m) Keynote
Sign Me Up! Stories and Data from 10 Years of Subscription Usage and Sales at Safari Books Online
Andrew Savikas (Safari Books Online)
1:25pm-1:40pm (15m) Keynote
Beyond The Classroom: Enhanced Content Lessons from the Education Market
Kent Freeman (Vital Source Technologies Inc., an Ingram Content Group Company)
1:40pm-1:55pm (15m) Keynote
Meaningful Interactivity In A Mobile World
Theodore Gray (Wolfram Research, Touch Press)
1:55pm-2:10pm (15m) Keynote
There Is No Such Thing As A Book, Or Re-thinking Publishing In The Age Of The Internet
Bob Young (Lulu.com)
2:10pm-2:20pm (10m) Keynote
Retooling for Faster Digital Revenue Realization
Joe Wikert (O'Reilly Media, Inc.)
2:20pm-2:35pm (15m) Keynote
What Can Data Tell Us?
Roger Magoulas (O'Reilly Media)
2:35pm-2:50pm (15m) Keynote
The Rise of Big C (Content):Why the Next Era Represents the Reemergence of Professional Media
Linda Holliday (Semi-Linear, New York Angels)
2:50pm-3:00pm (10m) Keynote
Startup Showcase Winner Demos
8:30am-9:15am (45m) Make
Opening Up the Playing Field: New Content Tools and Platforms for a Growing Global Content Marketplace
Edward Nawotka (Publishing Perspectives), Fabienne Riener (Sourcefabric o.p.s), Susan Moody (Worldreader)
9:20am-10:05am (45m) Sponsored Sessions
Blow Out Your eBook Revenue at Minimal Cost
Todd Bottorff (Turner Publishing), Jonathan Hevenstone (Jouve North America (JNA))
10:35am-11:20am (45m) Sponsored Sessions
Have It Your Way!
Barb Pellow (InfoTrends), Larry Bennett (Bookmasters), Larry Brewster (Ingram Content Group Inc. ), Lynn Terhune (John Wiley & Sons, Inc.)
10:35am-11:20am (45m) Sponsored Sessions
Marketing and Sales Tools for Small/Self-Publishers
Beat Barblan (Bowker)
12:10pm-1:10pm (1h)
Break: Lunch - Sponsored by codeMantra
7:30am-8:30am (1h)
Break: Coffee
10:05am-10:35am (30m)
Break: Morning Break
  • Publishers Weekly
  • Ingram Content Group
  • COPIA
  • codeMantra
  • Impelsys Inc.
  • SPi Global
  • Baker & Taylor
  • Blackboard
  • Bowker
  • Hewlett Packard
  • Innodata
  • Jouve North America
  • MarkLogic
  • Newgen KnowledgeWorks
  • Océ North America
  • Temis
  • Aptara
  • Atex
  • LibreDigital
  • Media Services Group
  • MarkLogic
  • Smashwords, Inc.

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

View a complete list of TOC contacts