BEGIN:VCALENDAR
X-WR-CALNAME:O'Reilly Tools of Change for Publishing Conference 2012
VERSION:2.0
PRODID:Expectnation
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120214T113000
DTSTART;TZID=US/Eastern:20120214T104500
DTSTAMP:20120218T213849
LOCATION:Broadway North
URL:http://www.toccon.com/toc2012/public/schedule/detail/21857
UID:http://toccon.com/--s2012-02-14-10:45--21857
SUMMARY:Indexing in eBooks and eContent - Adding Value
DESCRIPTION:Presented by Jan Wright (Wright Information). Search isn't a
 lways enough for non-fiction readers. And indexes that resemble pages in
  a book don't take the best advantage of eBook interfaces. They slow sea
 rchers down, and "slow" is annoying. eReaders should combine both Search
  + Index to help readers find what they need quickly, by providing conte
 nt-based navigation that can do full-text as well as display analysis of
  a topic.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120214T122000
DTSTART;TZID=US/Eastern:20120214T113500
DTSTAMP:20120218T214030
LOCATION:Broadway North
URL:http://www.toccon.com/toc2012/public/schedule/detail/21953
UID:http://toccon.com/--s2012-02-14-11:35--21953
SUMMARY:Renovating Print Assets for Digital Publishing
DESCRIPTION:Presented by Michael Rankin (CreativePro.com). Starting from
  InDesign, Quark, or PDF files, this seminar will cover the issues and p
 rocess of converting legacy print assets into finished digital products 
 ready to publish on Kindle, Nook, or iBooks.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120214T142500
DTSTART;TZID=US/Eastern:20120214T134000
DTSTAMP:20120216T194112
LOCATION:Broadway North
URL:http://www.toccon.com/toc2012/public/schedule/detail/22073
UID:http://toccon.com/--s2012-02-14-13:40--22073
SUMMARY:EPUB in the Wild
DESCRIPTION:Presented by Elizabeth Castro (self-employed). There has bee
 n a lot of talk about the EPUB3 specification and the features that are 
 coming. But which standard features really work and which nonstandard fe
 atures ebook vendors are encouraging in their stores is another question
  altogether. Liz Castro will talk about pushing the edges of EPUB in rea
 l life situations in real ereaders, with and beyond standards.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120214T151500
DTSTART;TZID=US/Eastern:20120214T143000
DTSTAMP:20120218T214245
LOCATION:Broadway North
URL:http://www.toccon.com/toc2012/public/schedule/detail/21827
UID:http://toccon.com/--s2012-02-14-14:30--21827
SUMMARY:Enriching the Reader Experience with Digital Content: How Atria 
 Books Connected to Readers
DESCRIPTION:Presented by Judith Curr (Atria Books, a division of Simon a
 nd Schuster, Inc.). In the fast-changing landscape of publishing, the fu
 ture is no longer just about linear text – both digital and print books 
 are actively taking advantage of new and improved technologies for enric
 hing reader experience. This session will describe the unique ways in wh
 ich publisher Atria improved customer experience and also stepped up its
  marketing game by connecting to customers’ mobile devices.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120215T091500
DTSTART;TZID=US/Eastern:20120215T083000
DTSTAMP:20120215T154709
LOCATION:Broadway North
URL:http://www.toccon.com/toc2012/public/schedule/detail/21951
UID:http://toccon.com/--s2012-02-15-08:30--21951
SUMMARY:Kaplan Mobile: A Case Study In Mobile Content Delivery And Data-
 focused Product Development
DESCRIPTION:Presented by Maureen McMahon (Kaplan Publishing), Jeff Olson
  (Kaplan Test Prep). Jeff Olson, Vice President, Research and Analytics 
 for Kaplan Test Prep, and Maureen McMahon, President & Publisher for Kap
 lan Publishing, will discuss the company’s challenges and successes in b
 uilding Kaplan Mobile, an iOS application that delivers free digital ver
 sions of course content to registered Kaplan students and retail custome
 rs.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120215T100500
DTSTART;TZID=US/Eastern:20120215T092000
DTSTAMP:20120217T154345
LOCATION:Broadway North
URL:http://www.toccon.com/toc2012/public/schedule/detail/21853
UID:http://toccon.com/--s2012-02-15-09:20--21853
SUMMARY:Consumer Attitudes Toward E-Book Reading
DESCRIPTION:Presented by Len Vlahos (Book Industry Study Group), Kelly G
 allagher (RR Bowker). Peel away both the hype and the cynicism and find 
 out how consumers are actually using e-readers and consuming digital con
 tent. Presenting results from the first fielding in the third volume of 
 Consumer Attitudes Toward E-book Reading, representatives from the Book 
 Industry Study Group and R.R. Bowker will provide a window into the mind
  of the e-book consumer.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120215T112000
DTSTART;TZID=US/Eastern:20120215T103500
DTSTAMP:20120217T154209
LOCATION:Broadway North
URL:http://www.toccon.com/toc2012/public/schedule/detail/21955
UID:http://toccon.com/--s2012-02-15-10:35--21955
SUMMARY:How Consumers Discover Books Online
DESCRIPTION:Presented by Otis  Chandler (Goodreads.com). An in-depth qua
 ntitative and qualitative analysis of consumer behavior in discovering b
 ooks online.  Who is searching for books online?  What are their persona
 s?  How are they discovering books?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120215T121000
DTSTART;TZID=US/Eastern:20120215T112500
DTSTAMP:20120216T194829
LOCATION:Broadway North
URL:http://www.toccon.com/toc2012/public/schedule/detail/22924
UID:http://toccon.com/--s2012-02-15-11:25--22924
SUMMARY:Hiring, Training, and Managing the Hybrid Publishing Employee
DESCRIPTION:Presented by Jon Bruner (O'Reilly Media), Bruce Upbin (Forbe
 s), Taylor Buley (Forbes). It’s more important than ever for editors and
  software developers to understand each other and work together effectiv
 ely. Enter the emerging role of publishing hybrid: editors who can code 
 and coders who understand the editorial mindset. Coding is an increasing
 ly common part of the editorial skillset, even for those who haven’t stu
 died computer science formally.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120214T113000
DTSTART;TZID=US/Eastern:20120214T104500
DTSTAMP:20120215T155214
LOCATION:Broadway South
URL:http://www.toccon.com/toc2012/public/schedule/detail/22963
UID:http://toccon.com/--s2012-02-14-10:45--22963
SUMMARY:The Changing Face of Retail Bookselling
DESCRIPTION:Presented by Thad McIlroy (TheFutureofPublishing.com), Phili
 p Downer (Front of Store), Jeremy LeBard (ReadCloud), Jack McKeown (Book
 s & Books Westhampton Beach). The focus of the bookselling session is no
 t just U.S. but worldwide. The objective: to take inventory of where bot
 h online and bricks & mortar stands today, along with some trendlines fo
 r the next 12-24 months.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120214T122000
DTSTART;TZID=US/Eastern:20120214T113500
DTSTAMP:20120221T174141
LOCATION:Broadway South
URL:http://www.toccon.com/toc2012/public/schedule/detail/21984
UID:http://toccon.com/--s2012-02-14-11:35--21984
SUMMARY:CONNECTING Content With Readers Worldwide
DESCRIPTION:Presented by Phil	 Ollila (Ingram Content Group Inc.), Larry
  Brewster (Ingram Content Group Inc. ). Today’s marketplace is no longer
  bound by national borders and languages.  Worldwide connectivity is dri
 ving publishers and distributors to rethink content strategies. Making t
 he right physical content available, in the right format and language, a
 t the right price and to the right audiences are keys to success, and ac
 complishing that successfully was easier said than done – until now.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120214T142500
DTSTART;TZID=US/Eastern:20120214T134000
DTSTAMP:20120216T000216
LOCATION:Broadway South
URL:http://www.toccon.com/toc2012/public/schedule/detail/21902
UID:http://toccon.com/--s2012-02-14-13:40--21902
SUMMARY:Nurturing the Conversation: The Care & Management of Reading & W
 riting Communities
DESCRIPTION:Presented by Sophie Rochester (The Literary Platform), Liz E
 delstein (Macmillan Publishing | Digital Marketing), Jacob Lewis (Figmen
 t ), Colleen Lindsay (Penguin Group (USA)). Join The Literary Platform's
  Sophie Rochester as she sits down to chat with three veterans of the li
 terary "community" culture to explore how writing and reading communitie
 s come together, and what makes the best communities thrive.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120214T151500
DTSTART;TZID=US/Eastern:20120214T143000
DTSTAMP:20120224T215949
LOCATION:Broadway South
URL:http://www.toccon.com/toc2012/public/schedule/detail/22272
UID:http://toccon.com/--s2012-02-14-14:30--22272
SUMMARY:Metadata is Not a Thing
DESCRIPTION:Presented by Laura  Dawson (Bowker). The idea of “metadata” 
 has been a topic of many conference sessions, articles, Twitter conversa
 tions, blog posts…and publishers seem to have gotten the message that go
 od metadata leads to increased sales. But is hiring a “metadata czar” re
 ally the right approach? Is it an effective use of resources to put one 
 person “in charge” of metadata?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120215T091500
DTSTART;TZID=US/Eastern:20120215T083000
DTSTAMP:20120221T164527
LOCATION:Broadway South
URL:http://www.toccon.com/toc2012/public/schedule/detail/22086
UID:http://toccon.com/--s2012-02-15-08:30--22086
SUMMARY:Scaling Content Development Through Automation
DESCRIPTION:Presented by Joe Wikert (O'Reilly Media, Inc.), Robbie Allen
  (Automated Insights, Inc.), Kristian Hammond (Narrative Science). With 
 recent advances in linguistic algorithms and the availability of large s
 tructured data sets, it is now possible for software to create long form
  narratives that rival humans in quality and depth. This session feature
 s two speakers who will offer somewhat different perspectives on the opp
 ortunity.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120215T100500
DTSTART;TZID=US/Eastern:20120215T092000
DTSTAMP:20120218T214750
LOCATION:Broadway South
URL:http://www.toccon.com/toc2012/public/schedule/detail/24526
UID:http://toccon.com/--s2012-02-15-09:20--24526
SUMMARY:KF8 and iBooks Author: Up and Running
DESCRIPTION:Presented by Sanders Kleinfeld (O'Reilly Media, Inc.), Adam 
 Witwer (O'Reilly Media, Inc.). Here's your one-stop crash course on the 
 latest ebook formats released for Amazon's Kindle Fire (KF8) and Apple's
  iPad (iBooks Author). Join Adam Witwer (Director of Content and Publish
 ing Operations, O'Reilly Media) and Sanders Kleinfeld (Publishing Techno
 logies Specialist, O'Reilly Media) for an informal dialogue that will ta
 ckle all your questions.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120215T112000
DTSTART;TZID=US/Eastern:20120215T103500
DTSTAMP:20120221T173414
LOCATION:Broadway South
URL:http://www.toccon.com/toc2012/public/schedule/detail/23005
UID:http://toccon.com/--s2012-02-15-10:35--23005
SUMMARY:Real World Agile Publishing
DESCRIPTION:Presented by Brett Sandusky (Holocene), Dominique Raccah (So
 urcebooks), Joe Wikert (O'Reilly Media, Inc.). In this session moderated
  by Brett Sandusky and featuring O'Reilly's Joe Wikert and Sourcebooks' 
 Dominique Raccah, you'll get a behind-the-scenes look at how two leading
  publishers are implementing the agile methodology in their organization
 s. It's easier than you think and it doesn't require a structural overha
 ul.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120215T121000
DTSTART;TZID=US/Eastern:20120215T112500
DTSTAMP:20120215T171125
LOCATION:Broadway South
URL:http://www.toccon.com/toc2012/public/schedule/detail/21926
UID:http://toccon.com/--s2012-02-15-11:25--21926
SUMMARY:Case Study: Experimenting with Print-to-Digital Publishing Model
 s
DESCRIPTION:Presented by Ana Vela (National Geographic Learning). Nation
 al Geographic Learning recognized that publishing technology is becoming
  more affordable, and they had the flexibility to be more experimental i
 n developing new print-to-digital publishing models to stay at pace with
  new technology. In this case study, learn about the workflows they deve
 loped, change in staff skill set, adjusting pricing models, and their ne
 w approach at developing content.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120213T123000
DTSTART;TZID=US/Eastern:20120213T090000
DTSTAMP:20120218T182656
LOCATION:Astor Ballroom
URL:http://www.toccon.com/toc2012/public/schedule/detail/21930
UID:http://toccon.com/--s2012-02-13-09:00--21930
SUMMARY:Down & Dirty EPUB 3.0: Building an an EPUB 3.0 From Start to Fin
 ish
DESCRIPTION:Presented by Amanda Gomm (Digital Bindery), Tom McCluskey (D
 igital Bindery). As the new standards rolls out, publishers should be on
  the leading edge of adoption. The best way to learn, is to do. We will 
 take apart an EPUB and reconstruct it using the newest standards, techni
 ques, and features to see what is possible with EPUB3. All technical lev
 els are invited.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120213T150000
DTSTART;TZID=US/Eastern:20120213T133000
DTSTAMP:20120216T193931
LOCATION:Astor Ballroom
URL:http://www.toccon.com/toc2012/public/schedule/detail/22270
UID:http://toccon.com/--s2012-02-13-13:30--22270
SUMMARY:HTML5 for Publishers
DESCRIPTION:Presented by Sanders Kleinfeld (O'Reilly Media, Inc.). HTML5
  is revolutionizing the Web, and now it’s coming to your ebook reader! I
 n this workshop, I give an overview of three areas of HTML5 that offer g
 reat promise to ebook publishers looking to expand beyond traditional te
 xt-and-graphic narratives.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120213T170000
DTSTART;TZID=US/Eastern:20120213T153000
DTSTAMP:20120219T015218
LOCATION:Astor Ballroom
URL:http://www.toccon.com/toc2012/public/schedule/detail/22081
UID:http://toccon.com/--s2012-02-13-15:30--22081
SUMMARY:Breaking The Page: Content Design For An Infinite Canvas
DESCRIPTION:Presented by Peter Meyers (Citia). Porting (or even enhancin
 g) print books for the iPad is like using a Ferrari to grocery shop. Loo
 k, listen, and learn as digital book maven and “Breaking the Page” autho
 r Peter Meyers demonstrates how to design next generation content for a 
 canvas that can do so much more than print.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120214T113000
DTSTART;TZID=US/Eastern:20120214T104500
DTSTAMP:20120223T184745
LOCATION:Astor Ballroom
URL:http://www.toccon.com/toc2012/public/schedule/detail/22281
UID:http://toccon.com/--s2012-02-14-10:45--22281
SUMMARY:You've Decided The Cloud Is Right For Your Organization. Now The
  Hard Part.
DESCRIPTION:Presented by Jonathan Reichental (City of Palo Alto). In thi
 s short presentation, Dr. Jonathan Reichental will summarize some best p
 ractices in managing the execution of your cloud strategy.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120214T122000
DTSTART;TZID=US/Eastern:20120214T113500
DTSTAMP:20120215T134107
LOCATION:Astor Ballroom
URL:http://www.toccon.com/toc2012/public/schedule/detail/22100
UID:http://toccon.com/--s2012-02-14-11:35--22100
SUMMARY:Exaggerations and Perversions
DESCRIPTION:Presented by Valla Vakili (Small Demons). If format—the know
 n quantity and its changing nature—matters less than we think, where do 
 we look for growth? I’ll argue that we can look instead to customer beha
 vior, specifically their exaggerations and perversions, for ways forward
 .
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120214T142500
DTSTART;TZID=US/Eastern:20120214T134000
DTSTAMP:20120217T154324
LOCATION:Astor Ballroom
URL:http://www.toccon.com/toc2012/public/schedule/detail/23006
UID:http://toccon.com/--s2012-02-14-13:40--23006
SUMMARY:The Library Alternative
DESCRIPTION:Presented by Peter Brantley (BookServer Project), Andrew Alb
 anese (Publishers Weekly), Tim Coates (Bilbary), Jeremy LeBard (ReadClou
 d), Micah May (New York Public Library), Julie Sandorf (Charles H. Revso
 n Foundation ). This panel moderated by Peter Brantley consists of five 
 individuals working to foster or construct alternative business models f
 or libraries in the digital age in concert with publishers.   Come join 
 us as we discuss the challenges of - and potential solutions to - afford
 ing equal access to content, while making financially feasible for publi
 shers and writers.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120214T151500
DTSTART;TZID=US/Eastern:20120214T143000
DTSTAMP:20120215T215329
LOCATION:Astor Ballroom
URL:http://www.toccon.com/toc2012/public/schedule/detail/21826
UID:http://toccon.com/--s2012-02-14-14:30--21826
SUMMARY:Startups to Publishing Companies Ripe for Expansion: What Are In
 vestors in the Publishing Sector Looking For?
DESCRIPTION:Presented by Sophie Rochester (The Literary Platform), Chris
 tophe Maire (txtr), Thad McIlroy (TheFutureofPublishing.com), Brian Rich
  (Catalyst Investors), Valla Vakili (Small Demons), Henrik Werdelin (Pre
 hype). This panel of venture capitalists, private equity funders, publis
 hing startups and established publishers whose growth was made possible 
 through equity investments will share their experiences, offer advice to
  others in the same boats, and discuss the pros and cons of publishers a
 nd investors working together.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120215T091500
DTSTART;TZID=US/Eastern:20120215T083000
DTSTAMP:20120203T160121
LOCATION:Astor Ballroom
URL:http://www.toccon.com/toc2012/public/schedule/detail/21863
UID:http://toccon.com/--s2012-02-15-08:30--21863
SUMMARY:nextPub®: Bringing Magazines to Digital Distribution Channels
DESCRIPTION:Presented by Dianne Kennedy (IDEAlliance), Peter Meirs (Time
  Inc.), John Dougherty (Hearst Corporation). 2011 was the year of the ta
 blet.  For magazines this signaled an exciting new era of innovative pub
 lications.  In this publisher panel, you will learn about the challenges
  of magazine tablet publishing and the new, nextPub Specification that b
 uilds on PRISM, EPUB 3, and HTML5 to streamline content distribution to 
 the rapidly evolving device environment.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120215T100500
DTSTART;TZID=US/Eastern:20120215T092000
DTSTAMP:20120207T160023
LOCATION:Astor Ballroom
URL:http://www.toccon.com/toc2012/public/schedule/detail/22114
UID:http://toccon.com/--s2012-02-15-09:20--22114
SUMMARY:Mendeley Case Study: How The World's Largest Crowdsourced Academ
 ic Database Is Changing Academic Publishing
DESCRIPTION:Presented by Jan Reichelt (Mendeley Ltd.). Mendeley is a New
  York and London-based startup that is changing academic publishing. Wit
 h over 1M researchers uploading 500K documents every day, Mendeley is br
 inging social to metadata and big data to the hoary old field of bibliom
 etrics.  Come learn from Jan Reichelt, a founder, as he talks about how 
 the world's largest crowdsourced database of research is changing academ
 ic publishing.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120215T112000
DTSTART;TZID=US/Eastern:20120215T103500
DTSTAMP:20120203T161342
LOCATION:Astor Ballroom
URL:http://www.toccon.com/toc2012/public/schedule/detail/21950
UID:http://toccon.com/--s2012-02-15-10:35--21950
SUMMARY:Accessibility in a Multimedia World
DESCRIPTION:Presented by Betsy Beaumon (Benetech), Adam Witwer (O'Reilly
  Media, Inc.), George Kerscher (Daisy Consortium), Larry Goldberg (Natio
 nal Center for Accessible Media at WGBH (NCAM)), Katie Cunningham (Cox M
 edia Group). Enhanced eBooks are posing a fresh challenge to making “boo
 ks” fully accessible for readers with print disabilities.  This panel wi
 ll discuss the opportunities and challenges of accessible multimedia, pr
 esenting Benetech’s DIAGRAM Center, an initiative to create tools and pr
 ocesses for publishers to build in image accessibility for a full range 
 of media types.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120215T121000
DTSTART;TZID=US/Eastern:20120215T112500
DTSTAMP:20120221T173347
LOCATION:Astor Ballroom
URL:http://www.toccon.com/toc2012/public/schedule/detail/22110
UID:http://toccon.com/--s2012-02-15-11:25--22110
SUMMARY:What’s New Copyright?
DESCRIPTION:Presented by Edward Colleran (Copyright Clearance Center), N
 ed May (Outsell). This session will talk about the newest trends in prac
 tice and management of copyright, rights, and licensing of content as it
  pertains to producers and consumers of copyrighted material.  The sessi
 on will also give an update on various copyright issues that could impac
 t our industry.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120214T190000
DTSTART;TZID=US/Eastern:20120214T180000
DTSTAMP:20120224T185600
LOCATION:Astor Ballroom
URL:http://www.toccon.com/toc2012/public/schedule/detail/22909
UID:http://toccon.com/--s2012-02-14-18:00--22909
SUMMARY:Publishing Startup Showcase
DESCRIPTION:Presented by Linda Holliday (Semi-Linear, New York Angels), 
 Henrik Werdelin (Prehype). This year we’re hosting another Startup Showc
 ase at TOC. Highlighting the startup ecosystem’s creativity and variety,
  the Showcase will give you a chance to see the newest publishing relate
 d companies entering the market.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120214T220000
DTSTART;TZID=US/Eastern:20120214T193000
DTSTAMP:20120214T211627
LOCATION:Astor Ballroom
URL:http://www.toccon.com/toc2012/public/schedule/detail/24760
UID:http://toccon.com/--s2012-02-14-19:30--24760
SUMMARY:eBooks, eReaders, and Digital Content Publishing LinkedIn Group 
 Meetup
DESCRIPTION:Join us for a meetup of the LinkedIn group "eBooks, eReaders
 , and Digital Content Publishing". We'll start at the Valentine's Day mi
 xer in the Crossroads Bar (8th Floor) at 7:30 and then move to the Astor
  Ballroom (7th Floor) at 8:00pm.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120213T123000
DTSTART;TZID=US/Eastern:20120213T090000
DTSTAMP:20120216T190708
LOCATION:Soho Complex
URL:http://www.toccon.com/toc2012/public/schedule/detail/21865
UID:http://toccon.com/--s2012-02-13-09:00--21865
SUMMARY:InDesign to EPUB: The Basics and Beyond
DESCRIPTION:Presented by Anne-Marie Concepcion (Seneca Design & Training
 , Inc.). How do you get from a print-ready InDesign layout to a beautifu
 l and fast-loading EPUB without tearing your hair out? Join InDesign and
  eBook guru Anne-Marie “HerGeekness” Concepcion — whose hair is still fu
 lly intact — for her half-day intensive session and find out!
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120213T150000
DTSTART;TZID=US/Eastern:20120213T133000
DTSTAMP:20120221T173815
LOCATION:Soho Complex
URL:http://www.toccon.com/toc2012/public/schedule/detail/21923
UID:http://toccon.com/--s2012-02-13-13:30--21923
SUMMARY:Hippo In Ballet Shoes, Or Greyhound On The Track? Applying Agile
  Methodologies To Traditional Publishing
DESCRIPTION:Presented by Kristen McLean (Bookigee). For developers, agil
 e methodologies like SCRUM may be familiar, but what would happen if we 
 took these processes and applied them to traditional publishing’s more v
 ertical workflows? This session will introduce key principals of agile m
 ethodology, and examine the potential of using these methodologies to re
 -engineer the entire publishing workflow for success in today's challeng
 ing climate.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120213T170000
DTSTART;TZID=US/Eastern:20120213T153000
DTSTAMP:20120222T083631
LOCATION:Soho Complex
URL:http://www.toccon.com/toc2012/public/schedule/detail/22234
UID:http://toccon.com/--s2012-02-13-15:30--22234
SUMMARY:UX Meets EBook: Usability Professionals Improve The Digital Read
 ing Experience
DESCRIPTION:Presented by Anne Kostick (Foxpath IND), Louis Rosenfeld (Ro
 senfeld Media, LLC), Victor Lombardi (Jesta Labs), Whitney Quesenbery (W
 QUsability). UX is still news to most book publishers: a panel of UX pro
 s will tackle both the well known and the hidden obstacles to true reade
 r engagement in digital books. This is not a design seminar; it’s a ment
 al model elevator, in what has long been a blind spot in book publishing
 . The session will include some unusual activities that engage everyone 
 in solving UX problems in the digital-reading space.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120214T113000
DTSTART;TZID=US/Eastern:20120214T104500
DTSTAMP:20120219T014730
LOCATION:Soho Complex
URL:http://www.toccon.com/toc2012/public/schedule/detail/22006
UID:http://toccon.com/--s2012-02-14-10:45--22006
SUMMARY:What Should I Read?  A Brief History of Recommendations
DESCRIPTION:Presented by Mark Johnson (Zite). What to read next is an ag
 e old question. From library catalogs to best seller lists to search eng
 ines to modern recommendation systems, this session will take you throug
 h a tour of the history of recommendations with a sharp focus on the pas
 t 20 years: why did recommendation systems pop up now and what has chang
 ed in the past few years.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120214T122000
DTSTART;TZID=US/Eastern:20120214T113500
DTSTAMP:20120229T230350
LOCATION:Soho Complex
URL:http://www.toccon.com/toc2012/public/schedule/detail/22255
UID:http://toccon.com/--s2012-02-14-11:35--22255
SUMMARY:The Future of the Cookbook
DESCRIPTION:Presented by Adam Salomone (The Harvard Common Press), Ronny
  Golan (BookPulse), Jesse McDougall (Me). The cookbook is under substant
 ial transformative pressure. In almost no other sector of book publishin
 g are the opportunities for monetization, community building, and enhanc
 ement so prevalent. This session is meant to explore some of the new opp
 ortunities in the cookbook publishing arena, with some diverse perspecti
 ves on the subject from publishers, authors, agents, and even bloggers.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120214T142500
DTSTART;TZID=US/Eastern:20120214T134000
DTSTAMP:20120221T163513
LOCATION:Soho Complex
URL:http://www.toccon.com/toc2012/public/schedule/detail/22322
UID:http://toccon.com/--s2012-02-14-13:40--22322
SUMMARY:Margin Walking: How Annotation Technology Reinvents and Renews t
 he Book
DESCRIPTION:Presented by Joe Wikert (O'Reilly Media, Inc.), Seth Kaufman
  (Copia Interactive). This will be a dialog between Seth Kaufman, Copia 
 Merchandising VP, and Joe Wikert, co-chair of TOC. We will talk about er
 eader wish list features and how Copia has implemented some of them. A n
 umber of these will have been announced/released at or just prior to TOC
  NY.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120214T151500
DTSTART;TZID=US/Eastern:20120214T143000
DTSTAMP:20120221T174022
LOCATION:Soho Complex
URL:http://www.toccon.com/toc2012/public/schedule/detail/24466
UID:http://toccon.com/--s2012-02-14-14:30--24466
SUMMARY:Can We Have a Rational Discussion About Copyright?
DESCRIPTION:Presented by Edward Nawotka (Publishing Perspectives), Willi
 am Patry (Google, Inc. ). Canadian Member of the House of Commons Charli
 e Angus, the only member of the Canadian Parliament to have made his liv
 ing as songwriter and performer, bemoaned "the increasingly Manichean de
 bate over copyright reform." Are we past the point where we can have a r
 ational discussion about our copyright laws?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120215T091500
DTSTART;TZID=US/Eastern:20120215T083000
DTSTAMP:20120215T171235
LOCATION:Soho Complex
URL:http://www.toccon.com/toc2012/public/schedule/detail/23102
UID:http://toccon.com/--s2012-02-15-08:30--23102
SUMMARY:Leveraging Existing Assets for New Markets
DESCRIPTION:Presented by Kassia Krozser (Booksquare.com), Greg Merkle (D
 ow Jones Enterprise Media Group), Stephen Stesney (CQ Press/ First Stree
 t). In this session, moderator Kassia Krozser will be highlighting two c
 ompanies - Dow Jones Enterprise Media Group and CQ Press - each of whom 
 have  come up with innovative ways of using their content to grow into n
 ew markets, and offer new services/products to existing ones.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120215T100500
DTSTART;TZID=US/Eastern:20120215T092000
DTSTAMP:20120216T192140
LOCATION:Soho Complex
URL:http://www.toccon.com/toc2012/public/schedule/detail/23104
UID:http://toccon.com/--s2012-02-15-09:20--23104
SUMMARY:New Ways to Sell - Aggregated Content, Paywalls, Subscriptions, 
 and More
DESCRIPTION:Presented by Richard Nash (Small Demons/ Cursor), Tomáš Bell
 a (Piano Media), Justo Hidalgo (24Symbols), Roman Karachinsky (News360).
  In this panel discussion, moderated by Richard Nash, we'll hear from th
 ree very different companies working with variants of subscription model
 s and/or aggregation.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120215T112000
DTSTART;TZID=US/Eastern:20120215T103500
DTSTAMP:20120215T220556
LOCATION:Soho Complex
URL:http://www.toccon.com/toc2012/public/schedule/detail/23106
UID:http://toccon.com/--s2012-02-15-10:35--23106
SUMMARY:Why Context is Everything: Monetizing Meaningful Engagement with
  Content
DESCRIPTION:Presented by Kassia Krozser (Booksquare.com), Erin McKean (W
 ordnik), Valla Vakili (Small Demons). Kassia Krozser of BookSquare.com l
 eads this discussion with the Valla Vakili of Small Demons and Erin McKe
 an of Wordnik. Each of these companies plays with the notion of allowing
  the reader to dive deeper into content while reading via embedded infor
 mation.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120215T121000
DTSTART;TZID=US/Eastern:20120215T112500
DTSTAMP:20120207T044735
LOCATION:Soho Complex
URL:http://www.toccon.com/toc2012/public/schedule/detail/23105
UID:http://toccon.com/--s2012-02-15-11:25--23105
SUMMARY:Baby and the Bathwater: New Publishing Models Incorporating the 
 Best of Old Publishing Practices
DESCRIPTION:Presented by Richard Nash (Small Demons/ Cursor), Rafiq Ahme
 d (Demibooks), Jesse Potash (PUBSLUSH). Join moderator Richard Nash and 
 the leaders of two smart new publishing start-ups that are taking ideas 
 from traditional publishing and combining them with new out-of-the-box t
 hinking to create hybrid approaches to content creation and distribution
 .
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120213T123000
DTSTART;TZID=US/Eastern:20120213T090000
DTSTAMP:20120221T173318
LOCATION:Duffy-Columbia
URL:http://www.toccon.com/toc2012/public/schedule/detail/22109
UID:http://toccon.com/--s2012-02-13-09:00--22109
SUMMARY:Copyright for Startups
DESCRIPTION:Presented by Edward Colleran (Copyright Clearance Center), S
 kott Klebe (Copyright Clearance Center). Copyright was originally design
 ed when type was still made out of lead. What do we need to know in toda
 y’s era of ebooks, multimedia, apps, and the cloud?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120213T150000
DTSTART;TZID=US/Eastern:20120213T133000
DTSTAMP:20120222T151014
LOCATION:Duffy-Columbia
URL:http://www.toccon.com/toc2012/public/schedule/detail/22094
UID:http://toccon.com/--s2012-02-13-13:30--22094
SUMMARY:Building Local and Global Communities around Your Brand, Busines
 s, and Properties
DESCRIPTION:Presented by Bethanne Patrick (Book Riot), Julia von dem Kne
 sebeck (bilandia-media), Guinevere de la Mare (Chronicle Books). This wo
 rkshop is for publishers and other content creators concerned with expan
 ding their customer base.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120213T170000
DTSTART;TZID=US/Eastern:20120213T153000
DTSTAMP:20120311T130423
LOCATION:Duffy-Columbia
URL:http://www.toccon.com/toc2012/public/schedule/detail/22261
UID:http://toccon.com/--s2012-02-13-15:30--22261
SUMMARY:How To Shoot, Edit, and Embed Video On Your Website or Ebook
DESCRIPTION:Presented by Brian Felsen (CD Baby | BookBaby | HostBaby ). 
 This panel will teach you everything you need to get started with video,
  so you can create a better ebook experience, engage with your fans on t
 he Internet, and expand your reader base. Brian Felsen will go through r
 ecommended equipment purchase, basics of lighting, setup, editing, uploa
 ding, and metadata. Attendees will shoot a short video and walk through 
 the process together.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120214T113000
DTSTART;TZID=US/Eastern:20120214T104500
DTSTAMP:20120223T225415
LOCATION:Duffy-Columbia
URL:http://www.toccon.com/toc2012/public/schedule/detail/22062
UID:http://toccon.com/--s2012-02-14-10:45--22062
SUMMARY:Changing the Face of Open Commerce Identity in Publishing
DESCRIPTION:Presented by Jonathan LeBlanc (PayPal). The value behind an 
 identity system comes in when that same identity system is used to enhan
 ce and enrich the experiences of publishers and users.  Delivering a fou
 ndation in open commerce based identity, PayPal Access allows publishers
  to build smart, direct identity channels into their business.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120214T122000
DTSTART;TZID=US/Eastern:20120214T113500
DTSTAMP:20120212T215141
LOCATION:Duffy-Columbia
URL:http://www.toccon.com/toc2012/public/schedule/detail/24541
UID:http://toccon.com/--s2012-02-14-11:35--24541
SUMMARY:What Works Well Where? Considering Books for Children in Differe
 nt Formats
DESCRIPTION:Presented by Junko Yokota (National Louis University (Chicag
 o)), Peter Sis. Each storytelling format–oral, paper, digital–has distin
 ct characteristics that should dictate how to do it best.  What matters 
 in terms of children’s comprehension and reader response?  What kinds of
  stories are suited to be digitized and what might be best left on paper
 ?  In this session, we examine the impact of design and reader support f
 eatures on child motivation and experience.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120214T142500
DTSTART;TZID=US/Eastern:20120214T134000
DTSTAMP:20120206T172440
LOCATION:Duffy-Columbia
URL:http://www.toccon.com/toc2012/public/schedule/detail/21904
UID:http://toccon.com/--s2012-02-14-13:40--21904
SUMMARY:Creating A Strong Youth Media Brand
DESCRIPTION:Presented by Frederik Wiedemann (ReD Associates), Kasper Tos
 tesen (Danish Broadcasting Corporation). Based on anthropologic insights
  into youth culture and media patterns, Danish Broadcasting Corporation 
 has developed a new brand for youth oriented content across all platform
 s. The presentation shows how deep user insights lead to a new way of co
 nnecting to the youth audience, combining quality and public service sta
 ndards with an appeal to key elements of youth culture and identity
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120214T151500
DTSTART;TZID=US/Eastern:20120214T143000
DTSTAMP:20120206T232006
LOCATION:Duffy-Columbia
URL:http://www.toccon.com/toc2012/public/schedule/detail/24522
UID:http://toccon.com/--s2012-02-14-14:30--24522
SUMMARY:ComiXology: Non-disruptive Digital Change
DESCRIPTION:Presented by David Steinberger (comiXology.com). ComiXology 
 CEO David Steinberger speaks about how the comic industry is experiencin
 g non-disruptive digital distribution and what lessons there may be for 
 other industries.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120215T091500
DTSTART;TZID=US/Eastern:20120215T083000
DTSTAMP:20120216T194607
LOCATION:Duffy-Columbia
URL:http://www.toccon.com/toc2012/public/schedule/detail/22163
UID:http://toccon.com/--s2012-02-15-08:30--22163
SUMMARY:Hopeful Monsters: Punctuated Equilibrium and the Post-Book Age
DESCRIPTION:Presented by Corey Pressman (Exprima Media). The advent of h
 ypertext and the new art of interaction design signal the dawn of a post
 -book epoch.  The evolution of the bound book has much to teach us about
  this important moment in publishing history and how to best consider, d
 esign, and guide the nascent post-book experience.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120215T100500
DTSTART;TZID=US/Eastern:20120215T092000
DTSTAMP:20120221T164027
LOCATION:Duffy-Columbia
URL:http://www.toccon.com/toc2012/public/schedule/detail/22096
UID:http://toccon.com/--s2012-02-15-09:20--22096
SUMMARY:The Future of Education is Touch
DESCRIPTION:Presented by Nat Sims (Night & Day Studios, Inc.), Björn Jef
 fery (Toca Boca). Newly powerful mobile content developers are disruptin
 g the educational publishing industry. Nat Sims, the CEO of Night & Day 
 Studios, and other developers in this area, share their experience devel
 oping, marketing, and selling educational content in a global marketplac
 e.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120215T112000
DTSTART;TZID=US/Eastern:20120215T103500
DTSTAMP:20120229T230911
LOCATION:Duffy-Columbia
URL:http://www.toccon.com/toc2012/public/schedule/detail/21910
UID:http://toccon.com/--s2012-02-15-10:35--21910
SUMMARY:Beyond “Discovery”—Understanding The True Potential Of An Insigh
 t-oriented Publishing Environment
DESCRIPTION:Presented by Kristen McLean (Bookigee), Kelly Gallagher (RR 
 Bowker). DISCOVERY is the most-used and least-understood word in the pub
 lishing vocabulary right now. In this session we will move toward a more
  powerful understanding of what true discovery means for key stakeholder
 s - publishers, authors, readers, content partners - and how a more powe
 rful understanding of Discovery can transform our entire approach to the
  future publishing model.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120215T121000
DTSTART;TZID=US/Eastern:20120215T112500
DTSTAMP:20120216T023527
LOCATION:Duffy-Columbia
URL:http://www.toccon.com/toc2012/public/schedule/detail/22089
UID:http://toccon.com/--s2012-02-15-11:25--22089
SUMMARY:Cracking the Nonfiction Code
DESCRIPTION:Presented by Michael Tamblyn (Kobo). With color devices in t
 he hands of an ever-larger percentage of potential readers, is it finall
 y time for nonfiction to gain a bigger share of ebook sales? Kobo EVP Mi
 chael Tamblyn will examine the causes of fiction's early digital predomi
 nance, device trends that have created the conditions for nonfiction suc
 cess, and successful strategies that publishers are employing to drive n
 onfiction sales.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120213T123000
DTSTART;TZID=US/Eastern:20120213T090000
DTSTAMP:20120216T193852
LOCATION:Chelsea-Gotham
URL:http://www.toccon.com/toc2012/public/schedule/detail/22271
UID:http://toccon.com/--s2012-02-13-09:00--22271
SUMMARY:The Future of Reading – How to Make Fonts Look Great in e-Books
DESCRIPTION:Presented by Vladimir Levantovsky (Monotype Imaging), Steve 
 Matteson (Monotype Imaging Inc.), Geoff Greve (Monotype Imaging Inc.), A
 lin Jardim (Monotype Imaging). Web fonts and e-publishing tools bring a 
 vast array of typographic choices. But how do you effectively harness ty
 pe and typographic controls that were once the domain of book designers 
 and publishers? Meet experts who will help you make the right choices. J
 oin Vladimir Levantovsky, Steve Matteson and Geoff Greve of Monotype Ima
 ging as they go “under the hood” with type for the screen.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120213T150000
DTSTART;TZID=US/Eastern:20120213T133000
DTSTAMP:20120229T225844
LOCATION:Chelsea-Gotham
URL:http://www.toccon.com/toc2012/public/schedule/detail/22250
UID:http://toccon.com/--s2012-02-13-13:30--22250
SUMMARY:Optimizing Your Web Site for Discovery: A Workshop
DESCRIPTION:Presented by Jesse McDougall (Me). This workshop will walk w
 eb site owners/managers through several technical and strategic methods 
 for optimizing their sites for discovery through the major discovery cha
 nnels: search engines, blogs, social networks, & email. We will cover si
 mple SEO techniques using a content management system (CMS), simple cont
 ent marketing techniques, content portability, and effective email marke
 ting.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120213T170000
DTSTART;TZID=US/Eastern:20120213T153000
DTSTAMP:20110926T213229
LOCATION:Chelsea-Gotham
URL:http://www.toccon.com/toc2012/public/schedule/detail/22155
UID:http://toccon.com/--s2012-02-13-15:30--22155
SUMMARY:Minimum Viable (Publishing) Product
DESCRIPTION:Presented by Todd Sattersten (BizBookLab). The business mode
 l of most book publishing is based on long form works that take years to
  create and distribute.  Those long cycles introduce substantial risk to
  the success of any project. The world of startups is obsessed with the 
 minimum viable product; what can be introduced now, learned from, and ad
 ded to. In this workshop, we'll talk about how this idea of MVP fits int
 o book publishing.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120215T121000
DTSTART;TZID=US/Eastern:20120215T083000
DTSTAMP:20111107T192116
LOCATION:Astor Ballroom Foyer
URL:http://www.toccon.com/toc2012/public/schedule/detail/22918
UID:http://toccon.com/--s2012-02-15-08:30--22918
SUMMARY:Digital Petting Zoo
DESCRIPTION:Presented by Joe Wikert (O'Reilly Media, Inc.), Nathaniel Ho
 ffelder (The Digital Reader (blog)). Looking to get up close and persona
 l with the latest and greatest reading devices and platforms? Zoo Keeper
  extraordinaire Joe Wikert has teamed up with The Digital Readers' Nate 
 Hoffelder to bring TOC attendees the first ever TOC Digital Petting Zoo.
  Stop by to get hands (and eyes) on experience with all manner of dedica
 ted ereaders and platforms.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120213T123000
DTSTART;TZID=US/Eastern:20120213T090000
DTSTAMP:20120213T212602
LOCATION:Empire-Hudson
URL:http://www.toccon.com/toc2012/public/schedule/detail/21844
UID:http://toccon.com/--s2012-02-13-09:00--21844
SUMMARY:Kindle eBooks from ePub: Automated or Manual
DESCRIPTION:Presented by Joshua Tallent (eBook Architects, now Firebrand
  Technologies). Publishers are focusing a lot of attention on ePub, and 
 many publishers only create ePub files. However, Amazon's Kindle Format 
 8 is an important format that all eBook developers must master. This wor
 kshop will teach you how to create your own Kindle Format 8 files from y
 our ePub source content, as well as some ePub techniques that might allo
 w for easier auto-conversion to the Kindle format.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120213T150000
DTSTART;TZID=US/Eastern:20120213T133000
DTSTAMP:20120221T162826
LOCATION:Empire-Hudson
URL:http://www.toccon.com/toc2012/public/schedule/detail/22269
UID:http://toccon.com/--s2012-02-13-13:30--22269
SUMMARY:Using WordPress for Digital Workflows and More
DESCRIPTION:Presented by Kirk Biglione (Oxford Media Works), Hugh McGuir
 e (PressBooks / LibriVox / Iambik ). As digital becomes more central to 
 a book publishers life, the tools must change to keep pace. In this sess
 ion we look at WordPress as a lightweight digital swiss army knife, a po
 werful and flexible platform that can be adapted to many publishing need
 s. We'll look at using WordPress-based systems for ecommerce, marketing,
  catalogs and discovery and more.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120213T170000
DTSTART;TZID=US/Eastern:20120213T153000
DTSTAMP:20120221T173519
LOCATION:Empire-Hudson
URL:http://www.toccon.com/toc2012/public/schedule/detail/22262
UID:http://toccon.com/--s2012-02-13-15:30--22262
SUMMARY:The Changing World of Digital Rights & Publishing Agreements
DESCRIPTION:Presented by Dana Newman (Dana Newman). Join Dana Newman as 
 she discusses the changing world of digital rights and publishing agreem
 ents. Authors, agents, and publishers alike will appreciate this worksho
 ps which promises to offer a clearer understanding of the issues, with a
  variety of topics to be addressed.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120214T113000
DTSTART;TZID=US/Eastern:20120214T104500
DTSTAMP:20120223T225235
LOCATION:Empire-Hudson
URL:http://www.toccon.com/toc2012/public/schedule/detail/22966
UID:http://toccon.com/--s2012-02-14-10:45--22966
SUMMARY:Kogan Page’s use of 3rd Party Systems to Create,  Manage & Distr
 ibute Content
DESCRIPTION:Presented by Marcus Woodburn (Ingram Content Group), Martin 
 Klopstock (Kogan Page Ltd), Rodney Elder (Virtusales Publishing Solution
 s). The acceleration of innovation in the book industry is dizzying. Dig
 ital continues to trigger profound changes in how people read and how pu
 blishers develop content and sell books. To succeed today, it is imperat
 ive to have a digital plan to reach more and sell more.  In this session
 , Kogan Page, Virtusales and Ingram present a collaborative best practic
 e digital distribution case study.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120215T100500
DTSTART;TZID=US/Eastern:20120215T092000
DTSTAMP:20111202T032340
LOCATION:Empire-Hudson
URL:http://www.toccon.com/toc2012/public/schedule/detail/22968
UID:http://toccon.com/--s2012-02-15-09:20--22968
SUMMARY:Making More Of Content In Education
DESCRIPTION:Presented by William Chesser (Ingram Content Group). As e -b
 ook market growth continues to explode, is e-textbook growth tracking at
  the same initial pace in the higher-education space?  In this session h
 ear about the state of the e-textbook market, what’s working for student
 s and institutions, and how publishers are successfully repurposing and 
 developing, designing and distributing multi-format and rich-media e-tex
 tbooks today.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120215T121000
DTSTART;TZID=US/Eastern:20120215T112500
DTSTAMP:20120123T220348
LOCATION:Empire-Hudson
URL:http://www.toccon.com/toc2012/public/schedule/detail/22979
UID:http://toccon.com/--s2012-02-15-11:25--22979
SUMMARY:'SILK': The New Way to Convert PDF into EPUB -- Quickly and Accu
 rately
DESCRIPTION:Presented by Robert Kasher (Newgen KnowledgeWorks), Baskar D
 evanathan (NewGen KnowledgeWorks). Conversion from PDF to EPUB has long 
 been a difficult and time consuming process, but that is changing. Now y
 ou can convert any Print PDF file into EPUB -- quickly, accurately and e
 asily with SILK, a new conversion tool designed to combine both quality 
 control and correction processes in one easy to learn, easy to use packa
 ge.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120214T142500
DTSTART;TZID=US/Eastern:20120214T134000
DTSTAMP:20111219T062511
LOCATION:Empire-Hudson
URL:http://www.toccon.com/toc2012/public/schedule/detail/23125
UID:http://toccon.com/--s2012-02-14-13:40--23125
SUMMARY:Flash to HTML5: A Roadmap to Successful Migrations
DESCRIPTION:Presented by John Wheeler (SPi Global). Publishers are havin
 g trouble migrating from Flash to HTML5 - this session will provide a ro
 admap on how to do just that.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120214T122000
DTSTART;TZID=US/Eastern:20120214T113500
DTSTAMP:20120111T181740
LOCATION:Empire-Hudson
URL:http://www.toccon.com/toc2012/public/schedule/detail/23786
UID:http://toccon.com/--s2012-02-14-11:35--23786
SUMMARY:Personalized and Measurable – New Opportunities for Magazine Adv
 ertising
DESCRIPTION:Presented by James R. Cioban (Cierant Corporation), Michelle
  Weir (Hewlett Packard), Dale Williams (Strategic Content Imaging). Toda
 y’s digital print technologies, combined with an innovative marketing ap
 proach enable Magazine Publishers to venture into fully personalized adv
 ertising content in a magazine, representing a new approach to creating 
 more effective and measurable marketing campaigns.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120215T112000
DTSTART;TZID=US/Eastern:20120215T103500
DTSTAMP:20120221T173715
LOCATION:Empire-Hudson
URL:http://www.toccon.com/toc2012/public/schedule/detail/23999
UID:http://toccon.com/--s2012-02-15-10:35--23999
SUMMARY:Tapping Into The Global Library Market In Today's Digital World 
 For Creating A Right And Successful Strategy
DESCRIPTION:Presented by Gary Rodrigues (Impelsys). The book market is u
 ndergoing a phase of transition. New formats are being introduced, there
  are new devices emerging from manufacturers and publishers are creating
  new business models. This talk will explore the challenges facing publi
 shers serving the library and education sector to increase and improve a
 doption of ebooks.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120214T151500
DTSTART;TZID=US/Eastern:20120214T143000
DTSTAMP:20120130T163326
LOCATION:Empire-Hudson
URL:http://www.toccon.com/toc2012/public/schedule/detail/24554
UID:http://toccon.com/--s2012-02-14-14:30--24554
SUMMARY:What Sort of eBook Did You Have in Mind?
DESCRIPTION:Presented by Walter  Walker (codeMantra LLC). ePub may be th
 e standard, but there are a lot of varieties and alternatives to the ref
 lowable text format. In this session conversion engineers, production ma
 nagers and digital publishers get together to discuss options, constrain
 ts and potential for an optimized ePub against a broad set of criteria –
  type of content, target audience, device capabilities.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120214T151500
DTSTART;TZID=US/Eastern:20120214T143000
DTSTAMP:20120117T234309
LOCATION:Chelsea
URL:http://www.toccon.com/toc2012/public/schedule/detail/24456
UID:http://toccon.com/--s2012-02-14-14:30--24456
SUMMARY:Learning Management Systems: Friend or Foe in the New Ecology?
DESCRIPTION:Presented by Diana Childress (Blackboard Inc.), Ray Henderso
 n (Blackboard Learn). Presents Blackboard's vision of the evolving relat
 ionship between LMS & digital publishers & the potential for great mutua
 l benefit. Presenters will argue that new model can catalyze greater con
 sumption of digital products with improved economics & expanded global r
 each & that OER is a positive development that will further the market f
 or commercial digital content.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120215T112000
DTSTART;TZID=US/Eastern:20120215T103500
DTSTAMP:20120201T221455
LOCATION:Chelsea
URL:http://www.toccon.com/toc2012/public/schedule/detail/24429
UID:http://toccon.com/--s2012-02-15-10:35--24429
SUMMARY:Have It Your Way!
DESCRIPTION:Presented by Barb Pellow (InfoTrends), Larry Bennett (Bookma
 sters), Larry Brewster (Ingram Content Group Inc. ), Lynn Terhune (John 
 Wiley & Sons, Inc.). In a publishing market filled with uncertainty, tec
 hnology is the answer.  This session will share how publishers can seaml
 essly move between print and electronic media and how they can offer cus
 tomized and unique versions of publications by effectively leveraging te
 chnology.  You will hear how you can efficiently and cost effectively "h
 ave it your way!"
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120215T100500
DTSTART;TZID=US/Eastern:20120215T092000
DTSTAMP:20120215T171201
LOCATION:Chelsea
URL:http://www.toccon.com/toc2012/public/schedule/detail/24532
UID:http://toccon.com/--s2012-02-15-09:20--24532
SUMMARY:Blow Out Your eBook Revenue at Minimal Cost
DESCRIPTION:Presented by Todd Bottorff (Turner Publishing), Jonathan Hev
 enstone (Jouve North America (JNA)). Turner Publishing an independent bo
 ok publisher is making a rapid entrance into the iBookstore and other di
 gital retail channels by taking advantage of a program developed by Appl
 e and Jouve that enables publishers to make their catalogs available on 
 the iPad and iPhone at minimal cost. Learn how!
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120215T091500
DTSTART;TZID=US/Eastern:20120215T083000
DTSTAMP:20120215T220415
LOCATION:Chelsea
URL:http://www.toccon.com/toc2012/public/schedule/detail/24734
UID:http://toccon.com/--s2012-02-15-08:30--24734
SUMMARY:Opening Up the Playing Field: New Content Tools and Platforms fo
 r a Growing Global Content Marketplace
DESCRIPTION:Presented by Edward Nawotka (Publishing Perspectives), Fabie
 nne Riener (Sourcefabric o.p.s), Susan Moody (Worldreader). The global m
 arket place -- sounds like a world of opportunity, but for both producer
 s and consumers in new markets, there are real economic challenges. In t
 his session you'll hear from two companies, SourceFabric and WorldReader
  - who are working to bridge the gap and make content creation tools and
  access to content efficient and affordable for  all the players in our 
 global content ecosystem.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120214T113000
DTSTART;TZID=US/Eastern:20120214T104500
DTSTAMP:20120215T155050
LOCATION:Chelsea
URL:http://www.toccon.com/toc2012/public/schedule/detail/24731
UID:http://toccon.com/--s2012-02-14-10:45--24731
SUMMARY:Digital Abundance and the “Game of School”
DESCRIPTION:Presented by Brandt  Redd (The Bill & Melinda Gates Foundati
 on). Publishing sits on the tense border between digital abundance and t
 he scarcity of the conventional economy.  Digital abundance is also chan
 ging “The Game of School” which was designed around scarcity of teacher 
 time and material resources. New rules, designed for abundance, will del
 iver breakthrough improvements in student learning. Opportunities are ri
 ch for publishers who understand these rules.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120214T210000
DTSTART;TZID=US/Eastern:20120214T200000
DTSTAMP:20120208T215436
LOCATION:Chelsea
URL:http://www.toccon.com/toc2012/public/schedule/detail/23167
UID:http://toccon.com/--s2012-02-14-20:00--23167
SUMMARY:What's Your Niche?
DESCRIPTION:What are the challenges and opportunities of digital publish
 ing for specialty publications? Art books or car manuals, for example, f
 ly "under the radar" of the general book trade but are all but  indispen
 sable to their dedicated "niche" audiences. Where the goal of publishing
  is not so much profit as sustainability in relation to a larger industr
 y (and economy), what do the new technologies offer?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120214T122000
DTSTART;TZID=US/Eastern:20120214T113500
DTSTAMP:20120215T155245
LOCATION:Chelsea
URL:http://www.toccon.com/toc2012/public/schedule/detail/24753
UID:http://toccon.com/--s2012-02-14-11:35--24753
SUMMARY:Keplers2020: Building the Community Bookstore of the 21st Centur
 y
DESCRIPTION:Presented by Thad McIlroy (TheFutureofPublishing.com), Prave
 en Madan (Keplers2020, Booksmith). Silicon Valley’s iconic bookstore Kep
 ler’s just launched a project to transition to a next-generation literar
 y venture. In this interview, Praveen Madan, the leader of Keplers2020 w
 ill address the following questions: Why do people still care about comm
 unity bookstores? Why re-invent a community bookstore? Is radical change
  needed? Is it necessary?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120214T151500
DTSTART;TZID=US/Eastern:20120214T143000
DTSTAMP:20120103T222618
LOCATION:Gotham
URL:http://www.toccon.com/toc2012/public/schedule/detail/23178
UID:http://toccon.com/--s2012-02-14-14:30--23178
SUMMARY:The Semantic Shift
DESCRIPTION:Presented by Daniel Mayer (TEMIS). Semantics have emerged as
  a strategic growth platform for Publishers, enabling product innovation
 , advanced information access, analytics and discovery on online portals
 , and massive productivity gains.  This session investigates key semanti
 c applications for Publishers and underscores underlying trends shaping 
 how we will package and consume information in the future.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120215T112000
DTSTART;TZID=US/Eastern:20120215T103500
DTSTAMP:20120206T142316
LOCATION:Gotham
URL:http://www.toccon.com/toc2012/public/schedule/detail/23217
UID:http://toccon.com/--s2012-02-15-10:35--23217
SUMMARY:Marketing and Sales Tools for Small/Self-Publishers
DESCRIPTION:Presented by Beat Barblan (Bowker). Small/self-publishers ar
 e always looking for new ways to reach their potential customers.  In th
 is session’s you will get an overview of some of the latest and most ine
 xpensive marketing and sales tools that are available to them to maximiz
 e the chances of reaching potential customers.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120214T142500
DTSTART;TZID=US/Eastern:20120214T134000
DTSTAMP:20120104T171222
LOCATION:Gotham
URL:http://www.toccon.com/toc2012/public/schedule/detail/23176
UID:http://toccon.com/--s2012-02-14-13:40--23176
SUMMARY:Strategies For Leveraging Technology To Maximise Your eBooks Sal
 es
DESCRIPTION:Presented by Sameer Shariff (iPublishCentral). In today's eB
 ooks explosion, publishers are exploring various digital opportunities t
 o reach out & engage with their readers, increase sales and add to their
  revenue streams.In my presentation, I would like to share a few cases w
 here publishers have benefited from our partnership in taking their digi
 tal initiatives to the next level.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120214T122000
DTSTART;TZID=US/Eastern:20120214T113500
DTSTAMP:20120123T174549
LOCATION:Gotham
URL:http://www.toccon.com/toc2012/public/schedule/detail/24490
UID:http://toccon.com/--s2012-02-14-11:35--24490
SUMMARY:Secrets of Selling to Higher Education - How to Successfully Sel
 l into College and University Audiences
DESCRIPTION:Presented by Sol Rosenberg (Copia Interactive, LLC), Joann S
 pyker (Copia Interactive). How can you get your titles seen, purchased a
 nd read by this audience? What kind of content works best? Is it possibl
 e to get professors to  actually recommend your titles? How do they like
  to consume and interact with content? What are the unique technical fea
 tures they would want in digital content? How can you help them get the 
 best grade possible in their quest to a perfect “A?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120214T113000
DTSTART;TZID=US/Eastern:20120214T104500
DTSTAMP:20120217T214114
LOCATION:Gotham
URL:http://www.toccon.com/toc2012/public/schedule/detail/24587
UID:http://toccon.com/--s2012-02-14-10:45--24587
SUMMARY:Best Practices Planning and Launching New Digital Products
DESCRIPTION:Presented by Stephen Casbeer (Innodata). Challenges and risk
 s in digital product development become magnified as the race to digital
  accelerates. Pressure mounts from the rate of change, complexity of con
 tent and technology-dependent product, and the need to ensure relevancy 
 in changing markets. This session investigates the principle challenges 
 in launching new digital products and key methods to consider to ensure 
 success.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120214T210000
DTSTART;TZID=US/Eastern:20120214T200000
DTSTAMP:20120208T221134
LOCATION:Gotham
URL:http://www.toccon.com/toc2012/public/schedule/detail/24717
UID:http://toccon.com/--s2012-02-14-20:00--24717
SUMMARY:Will Print Have a Role in the iPad world of Educational Textbook
 s
DESCRIPTION:Apples annoncement last week of its tools and distribution c
 hannel for iPad based eduational applications in the K-12 space has many
  of the Blogs sites humming with opinions.  I a world were Print has bee
 n the primary methodoligy for both Instructors and students what role wi
 ll it play, if any, in a future with the Primary Teaching material is an
  App on a Tablet?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120213T190000
DTSTART;TZID=US/Eastern:20120213T180000
DTSTAMP:20120215T235938
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2012/public/schedule/detail/23702
UID:http://toccon.com/--s2012-02-13-18:00--23702
SUMMARY:Ignite TOC
DESCRIPTION:Enlighten us, but make it quick! On Monday, February 13 we’l
 l be hosting Ignite TOC, a series of high-energy “speed presentations.” 
 Each Ignite presenter gets five minutes on stage and is allotted 20 slid
 es that automatically rotate after 15 seconds.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120215T132500
DTSTART;TZID=US/Eastern:20120215T131000
DTSTAMP:20120217T234028
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2012/public/schedule/detail/22935
UID:http://toccon.com/--s2012-02-15-13:10--22935
SUMMARY:Sign Me Up! Stories and Data from 10 Years of Subscription Usage
  and Sales at Safari Books Online
DESCRIPTION:Presented by Andrew Savikas (Safari Books Online). Selling b
 ooks by subscription isn't about transactions, it's about relationships.
  In this keynote, Safari Books Online CEO Andrew Savikas takes a deep di
 ve into usage data from Safari and talks about why access models are a k
 ey part of tomorrow's paid content ecosystem.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120214T090500
DTSTART;TZID=US/Eastern:20120214T090000
DTSTAMP:20120215T154829
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2012/public/schedule/detail/23259
UID:http://toccon.com/--s2012-02-14-09:00--23259
SUMMARY:Welcome & Announcements
DESCRIPTION:Presented by Kat Meyer (O'Reilly Media, Inc. ), Joe Wikert (
 O'Reilly Media, Inc.). TOC opening remarks by program chairs Kat Meyer a
 nd Joe Wikert.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120214T161500
DTSTART;TZID=US/Eastern:20120214T160000
DTSTAMP:20120218T214324
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2012/public/schedule/detail/22950
UID:http://toccon.com/--s2012-02-14-16:00--22950
SUMMARY:Keynote by Eric Ries
DESCRIPTION:Presented by Eric Ries (Lessons Learned). Description coming
  soon!
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120214T092000
DTSTART;TZID=US/Eastern:20120214T090500
DTSTAMP:20120216T024106
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2012/public/schedule/detail/22942
UID:http://toccon.com/--s2012-02-14-09:05--22942
SUMMARY:Keynote by LeVar Burton
DESCRIPTION:Presented by LeVar Burton (RRKidz). Description coming soon!
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120214T093500
DTSTART;TZID=US/Eastern:20120214T092000
DTSTAMP:20120223T184513
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2012/public/schedule/detail/22282
UID:http://toccon.com/--s2012-02-14-09:20--22282
SUMMARY:Changing Times, Changing Readers: Let's Start With Experience
DESCRIPTION:Presented by Tim Carmody (The Verge). Alan Jacobs and Timoth
 y Carmody will examine how readers' experiences and expectations are cha
 nging in response to the new digital reading landscape, and how and why 
 editors and publishers can address those expectations and soothe those a
 nxieties.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120214T095000
DTSTART;TZID=US/Eastern:20120214T093500
DTSTAMP:20120301T163107
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2012/public/schedule/detail/22283
UID:http://toccon.com/--s2012-02-14-09:35--22283
SUMMARY:Copy Cultures
DESCRIPTION:Presented by Joe Karaganis (American Assembly). High prices 
 for media goods, low incomes, and cheap digital technologies are the mai
 n ingredients of global media piracy. That's the framework for Karaganis
 ' talk about the shifting boundary between licit and illicit access to m
 edia goods and the prospects for enforcement in the wake of SOPA.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120214T100000
DTSTART;TZID=US/Eastern:20120214T095000
DTSTAMP:20120218T213629
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2012/public/schedule/detail/24625
UID:http://toccon.com/--s2012-02-14-09:50--24625
SUMMARY:Public Library Power Patrons Are Your Best Customers: Lessons fr
 om Patron Profiles, the Library Journal /Bowker PubTrack Consumer Resear
 ch Partnership
DESCRIPTION:Presented by Barbara A Genco (Library Journal/School Library
  Journal). Did you know that 50% of all library users go on to purchase 
 books (in print and digital formats) by the authors they first discovere
 d in the library? Learn more about the Library Power Patrons and their r
 eading and buying behaviors.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120214T101500
DTSTART;TZID=US/Eastern:20120214T100000
DTSTAMP:20120218T213736
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2012/public/schedule/detail/21847
UID:http://toccon.com/--s2012-02-14-10:00--21847
SUMMARY:The Death of the Page, the Dawn of Digital
DESCRIPTION:Presented by Matt MacInnis (Inkling). So far, the transition
  to digital books has failed to move beyond content where text alone is 
 largely sufficient, such as fiction and daily news. In his keynote, Inkl
 ing CEO Matt MacInnis will share his view of why this has occurred, and 
 unveil an exciting new path forward for publishers to design and produce
  high fidelity interactive content at scale.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120215T134000
DTSTART;TZID=US/Eastern:20120215T132500
DTSTAMP:20120217T233921
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2012/public/schedule/detail/23314
UID:http://toccon.com/--s2012-02-15-13:25--23314
SUMMARY:Beyond The Classroom: Enhanced Content Lessons from the Educatio
 n Market
DESCRIPTION:Presented by Kent	 Freeman (Vital Source Technologies Inc., 
 an Ingram Content Group Company). Hear from Kent Freeman, Chief Operatin
 g Officer of Vital Source Technologies, an Ingram Content Group company,
  who will share key lessons and insight from the helm of Ingram’s fastes
 t-growing business - lessons that are helping publishers re-invent conte
 nt and create richer reading experiences that are in demand today.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120215T135500
DTSTART;TZID=US/Eastern:20120215T134000
DTSTAMP:20120217T233804
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2012/public/schedule/detail/23128
UID:http://toccon.com/--s2012-02-15-13:40--23128
SUMMARY:Meaningful Interactivity In A Mobile World
DESCRIPTION:Presented by Theodore Gray (Wolfram Research, Touch Press). 
 Wolfram|Alpha's Luc Barthelet and Theo Gray will demonstrate how interac
 tivity can be elevated beyond gimmickry, to deepen and enrich the reader
 's understanding of important subjects, reach out to new readers, and cl
 early explain concepts that resist communication through static text alo
 ne.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120215T142000
DTSTART;TZID=US/Eastern:20120215T141000
DTSTAMP:20120201T162522
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2012/public/schedule/detail/24423
UID:http://toccon.com/--s2012-02-15-14:10--24423
SUMMARY:Retooling for Faster Digital Revenue Realization
DESCRIPTION:Presented by Joe Wikert (O'Reilly Media, Inc.). Publishers b
 uilt their author royalty statement and payment systems around the physi
 cal store and book model where inventory goes out, a retailer isn't obli
 gated to pay for it immediately and some of it is eventually returned fo
 r a credit. That model changes dramatically in the digital content world
  and publishers need to make adjustments.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120215T143500
DTSTART;TZID=US/Eastern:20120215T142000
DTSTAMP:20120223T184912
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2012/public/schedule/detail/24719
UID:http://toccon.com/--s2012-02-15-14:20--24719
SUMMARY:What Can Data Tell Us?
DESCRIPTION:Presented by Roger Magoulas (O'Reilly Media). Roger Magoulas
 , head of O'Reilly's research group, uses every data source available to
  help the publishing teams make better decisions. In this keynote Roger 
 will discuss how O'Reilly uses taxonomies, treemaps and narrative to hel
 p understand trends, problems and opportunities.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120215T145000
DTSTART;TZID=US/Eastern:20120215T143500
DTSTAMP:20120217T233440
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2012/public/schedule/detail/24723
UID:http://toccon.com/--s2012-02-15-14:35--24723
SUMMARY:The Rise of Big C (Content):Why the Next Era Represents the Reem
 ergence of Professional Media
DESCRIPTION:Presented by Linda Holliday (Semi-Linear, New York Angels). 
 How will paid media - including and especially the book - play in the di
 gital slipstream with enough reach, relevance and revenue to entertain a
 nd inform future generations?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120215T141000
DTSTART;TZID=US/Eastern:20120215T135500
DTSTAMP:20120217T233657
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2012/public/schedule/detail/22280
UID:http://toccon.com/--s2012-02-15-13:55--22280
SUMMARY:There Is No Such Thing As A Book, Or Re-thinking Publishing In T
 he Age Of The Internet
DESCRIPTION:Presented by Bob Young (Lulu.com). While we have all grown u
 p thinking we know what a book is -- we don't. Here are a few rules to h
 elp you adapt your book, or your publishing service, or your business to
  better serve your readers or customers in the Age of the Internet.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120214T163000
DTSTART;TZID=US/Eastern:20120214T161500
DTSTAMP:20120223T184407
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2012/public/schedule/detail/22972
UID:http://toccon.com/--s2012-02-14-16:15--22972
SUMMARY:Is SEO Killing America?
DESCRIPTION:Presented by Clay Johnson (InformationDiet.com). Search Engi
 ne Optimization is a great tool for marketing a content-driven website, 
 but basing editorial and titling decisions solely on what you believe re
 aders are searching for has serious social consequences. Certainly there
  must be a better way. And there is: Clay Johnson makes the case for the
  "Whole Foods" model of content.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120214T164500
DTSTART;TZID=US/Eastern:20120214T163000
DTSTAMP:20120218T214439
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2012/public/schedule/detail/22275
UID:http://toccon.com/--s2012-02-14-16:30--22275
SUMMARY:The Clip Report - Insights on the Future of Media
DESCRIPTION:Presented by Steve Rubel (Edelman Digital). It’s easy to for
 get but back in 2008 a lot of people were declaring that the media as we
  know it was dead - or dying. Yet, a funny thing happened on the way to 
 the funeral. The media, faced with the threat of extinction, used sheer 
 will and innovation to turn things around. Today the fourth estate is ar
 guably stronger than ever. This even as the global economy sputters.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120214T170000
DTSTART;TZID=US/Eastern:20120214T164500
DTSTAMP:20120218T214555
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2012/public/schedule/detail/22951
UID:http://toccon.com/--s2012-02-14-16:45--22951
SUMMARY:Keynote by Baratunde Thurston
DESCRIPTION:Presented by Baratunde Thurston (The Onion). Description com
 ing soon!
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120215T150000
DTSTART;TZID=US/Eastern:20120215T145000
DTSTAMP:20120217T233221
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2012/public/schedule/detail/23258
UID:http://toccon.com/--s2012-02-15-14:50--23258
SUMMARY:Startup Showcase Winner Demos
DESCRIPTION:Hear a 5-minute pitch from each of the three Startup Showcas
 e winners.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120214T180000
DTSTART;TZID=US/Eastern:20120214T170000
DTSTAMP:20120310T005702
LOCATION:Exhibit Hall
URL:http://www.toccon.com/toc2012/public/schedule/detail/22906
UID:http://toccon.com/--s2012-02-14-17:00--22906
SUMMARY:Exhibit Hall Reception (Sponsored by Ingram)
DESCRIPTION:Grab a drink and mingle with exhibitors and fellow attendees
 .
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120213T180000
DTSTART;TZID=US/Eastern:20120213T170000
DTSTAMP:20120213T124728
LOCATION:Exhibit Hall
URL:http://www.toccon.com/toc2012/public/schedule/detail/22908
UID:http://toccon.com/--s2012-02-13-17:00--22908
SUMMARY:Booth Stroll
DESCRIPTION:Quench your thirst with drinks and appetizers while you roam
  booth to booth and check out the latest products and services from TOC 
 exhibitors.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120213T213000
DTSTART;TZID=US/Eastern:20120213T193000
DTSTAMP:20120221T173613
LOCATION:New York Public Library (5th Avenue at 42nd Street)
URL:http://www.toccon.com/toc2012/public/schedule/detail/22907
UID:http://toccon.com/--s2012-02-13-19:30--22907
SUMMARY:TOC Welcome Party
DESCRIPTION:Let's start TOC with a celebration. O'Reilly invites you to 
 be our guests for a festive, literary-inspired reception at the New York
  Public Library with drinks, appetizers, and maybe even a few fictional 
 characters wandering off the page and into the party. Trust us, you don'
 t want to miss this one.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120214T200000
DTSTART;TZID=US/Eastern:20120214T190000
DTSTAMP:20120215T220254
LOCATION:Crossroads Bar (8th Floor)
URL:http://www.toccon.com/toc2012/public/schedule/detail/22910
UID:http://toccon.com/--s2012-02-14-19:00--22910
SUMMARY:Valentine's Day Mixer
DESCRIPTION:Cupid's power urges us to share our love of books (and bever
 ages) on February 14 in the Marriott Broadway Lounge. Join us for drinks
  and comraderie.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20120214T220000
DTSTART;TZID=US/Eastern:20120214T200000
DTSTAMP:20111107T193723
LOCATION:See Roundtable Schedule for Locations
URL:http://www.toccon.com/toc2012/public/schedule/detail/22919
UID:http://toccon.com/--s2012-02-14-20:00--22919
SUMMARY:Roundtable Sessions
DESCRIPTION:Roundtable sessions provide face to face exposure to those i
 nterested in the same projects and concepts. Roundtables can be organize
 d for individual projects or broader topics (best practices, digital con
 tent, standards). Roundtables are entirely up to you. We post your topic
  online and onsite and provide the space and time. You provide the engag
 ing topic.
END:VEVENT
END:VCALENDAR