Publishers are focusing a lot of attention on ePub, and many publishers only create ePub files. However, Amazon's Kindle Format 8 is an important format that all eBook developers must master. This workshop will teach you how to create your own Kindle Format 8 files from your ePub source content, as well as some ePub techniques that might allow for easier auto-conversion to the Kindle format.
As digital becomes more central to a book publishers life, the tools must change to keep pace. In this session we look at WordPress as a lightweight digital swiss army knife, a powerful and flexible platform that can be adapted to many publishing needs. We'll look at using WordPress-based systems for ecommerce, marketing, catalogs and discovery and more.
UX is still news to most book publishers: a panel of UX pros will tackle both the well known and the hidden obstacles to true reader engagement in digital books. This is not a design seminar; it’s a mental model elevator, in what has long been a blind spot in book publishing. The session will include some unusual activities that engage everyone in solving UX problems in the digital-reading space.
The acceleration of innovation in the book industry is dizzying. Digital continues to trigger profound changes in how people read and how publishers develop content and sell books. To succeed today, it is imperative to have a digital plan to reach more and sell more. In this session, Kogan Page, Virtusales and Ingram present a collaborative best practice digital distribution case study.
If format—the known quantity and its changing nature—matters less than we think, where do we look for growth? I’ll argue that we can look instead to customer behavior, specifically their exaggerations and perversions, for ways forward.
This will be a dialog between Seth Kaufman, Copia Merchandising VP, and Joe Wikert, co-chair of TOC. We will talk about ereader wish list features and how Copia has implemented some of them. A number of these will have been announced/released at or just prior to TOC NY.
Judith Curr (Atria Books, a division of Simon and Schuster, Inc.)
(5.00, 2 ratings)
In the fast-changing landscape of publishing, the future is no longer just about linear text – both digital and print books are actively taking advantage of new and improved technologies for enriching reader experience. This session will describe the unique ways in which publisher Atria improved customer experience and also stepped up its marketing game by connecting to customers’ mobile devices.
Jeff Olson, Vice President, Research and Analytics for Kaplan Test Prep, and Maureen McMahon, President & Publisher for Kaplan Publishing, will discuss the company’s challenges and successes in building Kaplan Mobile, an iOS application that delivers free digital versions of course content to registered Kaplan students and retail customers.
Here's your one-stop crash course on the latest ebook formats released for Amazon's Kindle Fire (KF8) and Apple's iPad (iBooks Author). Join Adam Witwer (Director of Content and Publishing Operations, O'Reilly Media) and Sanders Kleinfeld (Publishing Technologies Specialist, O'Reilly Media) for an informal dialogue that will tackle all your questions.
Kassia Krozser of BookSquare.com leads this discussion with the Valla Vakili of Small Demons and Erin McKean of
Wordnik. Each of these companies plays with the notion of allowing the reader to dive deeper into content while reading via embedded information.
Join moderator Richard Nash and the leaders of two smart new publishing start-ups that are taking ideas from traditional publishing and combining them with new out-of-the-box thinking to create hybrid approaches to content creation and distribution.
Premier Platinum Sponsor
Mobile Event Companion Sponsor
For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at firstname.lastname@example.org