Frederik Wiedemann

Frederik Wiedemann
Partner & co-founder, ReD Associates

Website | @ReD_Associates | Attendee Directory Profile

Frederik Wiedemann, M.Sc.Econ, is co-founder and partner at the Danish-American consultancy ReD Associates, a global leader in people-centric innovation and business development.

Wiedemann works primarily for companies within media and technology such as Bertelsmann, Vodafone and Danish Broadcasting Corporation.

Sessions

1:40pm Tuesday, 02/14/2012
Creating A Strong Youth Media Brand
Market Duffy-Columbia
Frederik Wiedemann (ReD Associates), Kasper Tostesen (Danish Broadcasting Corporation)
Based on anthropologic insights into youth culture and media patterns, Danish Broadcasting Corporation has developed a new brand for youth oriented content across all platforms. The presentation shows how deep user insights lead to a new way of connecting to the youth audience, combining quality and public service standards with an appeal to key elements of youth culture and identity Read more.
  • Publishers Weekly
  • Ingram Content Group
  • COPIA
  • codeMantra
  • Impelsys Inc.
  • SPi Global
  • Baker & Taylor
  • Blackboard
  • Bowker
  • Hewlett Packard
  • Innodata
  • Jouve North America
  • MarkLogic
  • Newgen KnowledgeWorks
  • Océ North America
  • Temis
  • Aptara
  • Atex
  • LibreDigital
  • Media Services Group
  • MarkLogic
  • Smashwords, Inc.

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

Download the TOC Sponsor/Exhibitor Prospectus

View a complete list of TOC contacts