Victor Lombardi

Victor Lombardi
Product and service designer, manager, Jesta Labs


Victor is the author of the forthcoming book, Why We Fail: Real Stories and Practical Lessons from Experience Design Failures and is head of operations at Jesta Labs, a tech incubator in New York City.

His early career was spent building IT systems until he transitioned to user interface design, contributing to over 40 software and Internet products. Victor earned a bachelors degree in journalism from Rutgers University and a masters degree in music from New York University. With a love for bringing curious people together, he cofounded and served as president of the Information Architecture Institute and co-founded the Overlap business & design annual unconference. He has taught at both the Parsons School of Design and the Pratt Institute, two leading design schools in the United States.


Make Soho Complex
Please note: to attend, your registration must include Workshops.
Anne Kostick (Foxpath IND), Louis Rosenfeld (Rosenfeld Media, LLC), Victor Lombardi (Jesta Labs), Whitney Quesenbery (WQUsability)
Average rating: ****.
(4.14, 7 ratings)
UX is still news to most book publishers: a panel of UX pros will tackle both the well known and the hidden obstacles to true reader engagement in digital books. This is not a design seminar; it’s a mental model elevator, in what has long been a blind spot in book publishing. The session will include some unusual activities that engage everyone in solving UX problems in the digital-reading space. Read more.
  • Publishers Weekly
  • Ingram Content Group
  • codeMantra
  • Impelsys Inc.
  • SPi Global
  • Baker & Taylor
  • Blackboard
  • Bowker
  • Hewlett Packard
  • Innodata
  • Jouve North America
  • MarkLogic
  • Newgen KnowledgeWorks
  • Océ North America
  • Temis
  • Aptara
  • Atex
  • LibreDigital
  • Media Services Group
  • MarkLogic
  • Smashwords, Inc.

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at

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