Barb Pellow

Barb Pellow
Group Director, InfoTrends

Website

A digital printing and publishing pioneer and marketing expert, Barbara Pellow helps companies develop multi-media strategies that ride the information wave whether it is developing a strategy to launch a new product, building a strategic marketing plan or educating your sales force on how to deliver an effective value proposition. In her role at InfoTrends, she brings the knowledge and skills to help companies expand and grow business opportunity.

Before joining InfoTrends, Pellow was the Chief Marketing Officer of Kodak’s Graphic Communications Group, where she was responsible for all marketing activities for the division, including business strategy, marketing communications, public relations, marketing intelligence and advertising strategy. Prior to joining Kodak, Pellow was the Gannett chair in integrated publishing sciences in Rochester Institute of Technology’s (RIT) School of Printing Management and Sciences (SPMS). As chair, Barb focused on the relationship between traditional paper-based media and emerging electronic new media. Previously, she served as Corporate Vice President of Marketing for IKON Office Solutions; Corporate Vice President of Marketing for Indigo; Vice President and General Manager for the Xerox Document Production Systems Group; and Director of the On Demand Printing and Publishing Service at CAP Ventures, an internationally known firm specializing in the digital document and print on demand industry.

She is a frequent speaker at industry events and a recognized author. She has been on the Board of Directors of publicly held companies including Presstek, TR Systems and the SFN Group.

Sessions

Moderated by:
Barb Pellow (InfoTrends)
Panelists:
Larry Bennett (Bookmasters), Larry Brewster (Ingram Content Group Inc. ), Lynn Terhune (John Wiley & Sons, Inc.)
In a publishing market filled with uncertainty, technology is the answer. This session will share how publishers can seamlessly move between print and electronic media and how they can offer customized and unique versions of publications by effectively leveraging technology. You will hear how you can efficiently and cost effectively "have it your way!" Read more.
  • Publishers Weekly
  • Ingram Content Group
  • COPIA
  • codeMantra
  • Impelsys Inc.
  • SPi Global
  • Baker & Taylor
  • Blackboard
  • Bowker
  • Hewlett Packard
  • Innodata
  • Jouve North America
  • MarkLogic
  • Newgen KnowledgeWorks
  • Océ North America
  • Temis
  • Aptara
  • Atex
  • LibreDigital
  • Media Services Group
  • MarkLogic
  • Smashwords, Inc.

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

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