Laura Dawson

Laura Dawson
Communications Chief, Firebrand Technologies

Website | @ljndawson | Attendee Directory Profile

Laura Dawson specializes in the technology behind books. She has worked at Doubleday, Muze, Barnes & Noble.com, SirsiDynix, and as an independent consultant whose clients have included the Book Industry Study Group, Audible, McGraw-Hill, Chuckwalla, Adobe, Loyola Press, Cengage and Scholastic. She is now Communications Chief at Firebrand Technologies, helping publishers organize and distribute their metadata and ebook titles.

Sessions

2:30pm Tuesday, 02/14/2012
Metadata is Not a Thing
Make Broadway South
Laura Dawson (Firebrand Technologies)
The idea of “metadata” has been a topic of many conference sessions, articles, Twitter conversations, blog posts…and publishers seem to have gotten the message that good metadata leads to increased sales. But is hiring a “metadata czar” really the right approach? Is it an effective use of resources to put one person “in charge” of metadata? Read more.
  • Publishers Weekly
  • Ingram Content Group
  • COPIA
  • codeMantra
  • Impelsys Inc.
  • SPi Global
  • Baker & Taylor
  • Blackboard
  • Bowker
  • Hewlett Packard
  • Innodata
  • Jouve North America
  • MarkLogic
  • Newgen KnowledgeWorks
  • Océ North America
  • Temis
  • Aptara
  • Atex
  • LibreDigital
  • Media Services Group
  • MarkLogic
  • Smashwords, Inc.

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