TOC 2012 Keynotes

Below are the confirmed keynote speakers for TOC New York 2012. We will add more specific schedule details soon.

LeVar Burton

LeVar Burton
Actor, director, producer and author , RRKidz

LeVar Burton has been capturing the admiring attention of both audiences and his
industry peers for three decades, and continues to enjoy longevity truly rare within the
industry. His deftness in avoiding stereotype continues to be a hallmark... Read More.

9:05am Tuesday, 02/14/2012
Description coming soon! Full Details
Tim Carmody

Tim Carmody
Senior Writer, Technology Review / National Geographic

Tim Carmody writes about media, technology, art, and culture at Wired.com, Wired Magazine, Snarkmarket, HiLobrow, The Idler, The Chronicle of Higher Education, The Journal of Modern Literature, and other outlets. Together with the community at Snarkmarket, he helped write and... Read More.

9:20am Tuesday, 02/14/2012
Alan Jacobs and Timothy Carmody will examine how readers' experiences and expectations are changing in response to the new digital reading landscape, and how and why editors and publishers can address those expectations and soothe those anxieties. Full Details
Kent	 Freeman

Kent Freeman
Chief Operating Officer, Vital Source Technologies Inc., an Ingram Content Group Company

A 28-year Ingram veteran, Mr. Freeman is well known in the industry for his supply chain and e-textbook and e-book expertise. Kent has served as Senior Vice President of Business Development, and Chief Technology Officer, for Ingram Book Group and... Read More.

1:25pm Wednesday, 02/15/2012
Hear from Kent Freeman, Chief Operating Officer of Vital Source Technologies, an Ingram Content Group company, who will share key lessons and insight from the helm of Ingram’s fastest-growing business - lessons that are helping publishers re-invent content and create richer reading experiences that are in demand today. Full Details
Barbara A Genco

Barbara A Genco
Editor, Collection Management, Library Journal/School Library Journal

After a long career in collection management at Brooklyn Public Library, and a decade as their Director of Collection Development, Barbara Genco joined Library Journal in fall 2009. Now LJ’s Manager of Special Projects, she is the editorial lead for... Read More.

9:50am Tuesday, 02/14/2012
Did you know that 50% of all library users go on to purchase books (in print and digital formats) by the authors they first discovered in the library? Learn more about the Library Power Patrons and their reading and buying behaviors. Full Details
Theodore Gray

Theodore Gray
Co-founder, Founder, Wolfram Research, Touch Press

Theodore Gray is an award-winning software developer, author, and popularizer of science. Having started out in chemistry, he joined Stephen Wolfram in 1987 in the creation of Mathematica. Gray pioneered the concept of Mathematica notebooks—which serve as the main interface... Read More.

1:40pm Wednesday, 02/15/2012
Wolfram|Alpha's Luc Barthelet and Theo Gray will demonstrate how interactivity can be elevated beyond gimmickry, to deepen and enrich the reader's understanding of important subjects, reach out to new readers, and clearly explain concepts that resist communication through static text alone. Full Details
Linda Holliday

Linda Holliday
CEO, Director, Angel Investor, Serial Entrepreneur, Semi-Linear, New York Angels

Linda Holliday is a media, internet and marketing veteran, serial-entrepreneur and active angel investor in digital media companies including Comixology, ScrollMotion and Organized Wisdom. She recently formed a start-up to publish serious non-fiction mobile apps. Founder and former president of... Read More.

2:35pm Wednesday, 02/15/2012
How will paid media - including and especially the book - play in the digital slipstream with enough reach, relevance and revenue to entertain and inform future generations? Full Details
Clay Johnson

Clay Johnson
Author, InformationDiet.com

Clay Johnson is the author of The Information Diet: A Case for Conscious Consumption, and director of engagement for Expert Labs. He was the co-founder of Blue State Digital, the firm that built and managed Barack Obama’s online campaign... Read More.

4:15pm Tuesday, 02/14/2012
Search Engine Optimization is a great tool for marketing a content-driven website, but basing editorial and titling decisions solely on what you believe readers are searching for has serious social consequences. Certainly there must be a better way. And there is: Clay Johnson makes the case for the "Whole Foods" model of content. Full Details
Joe Karaganis

Joe Karaganis
Vice President, American Assembly

Joe Karaganis joined The American Assembly at Columbia University as Vice President in 2010. His work focuses on the relationship between digital convergence and cultural production, and has recently included research on broadband adoption, data policy, and media piracy. He... Read More.

9:35am Tuesday, 02/14/2012
High prices for media goods, low incomes, and cheap digital technologies are the main ingredients of global media piracy. That's the framework for Karaganis' talk about the shifting boundary between licit and illicit access to media goods and the prospects for enforcement in the wake of SOPA. Full Details
Matt MacInnis

Matt MacInnis
Chief Executive Officer, Inkling

Raised in rural Nova Scotia, Matt attended Harvard University where he earned a degree in Computer Engineering and Chinese Language. He moved to California and pursued an eight-year career at Apple where he managed the company’s international expansion into international... Read More.

10:00am Tuesday, 02/14/2012
So far, the transition to digital books has failed to move beyond content where text alone is largely sufficient, such as fiction and daily news. In his keynote, Inkling CEO Matt MacInnis will share his view of why this has occurred, and unveil an exciting new path forward for publishers to design and produce high fidelity interactive content at scale. Full Details
Roger Magoulas

Roger Magoulas
Research Director, O'Reilly Media

Roger Magoulas is the research director at O’Reilly Media and chair of Strata + Hadoop World conferences. Roger and his team build the analysis infrastructure, and provide analytic services and insights on technology adoption trends to business decision-makers at O’Reilly... Read More.

2:20pm Wednesday, 02/15/2012
Roger Magoulas, head of O'Reilly's research group, uses every data source available to help the publishing teams make better decisions. In this keynote Roger will discuss how O'Reilly uses taxonomies, treemaps and narrative to help understand trends, problems and opportunities. Full Details
Kat Meyer

Kat Meyer
Conference Chair, Tools of Change, O'Reilly Media, Inc.

Kat Meyer is a long time veteran of the book publishing industry whose background includes both editorial and marketing experience working at a diverse array of regional and national trade and academic publishers, including: Harcourt Brace, Communication Skill Builders, the... Read More.

9:00am Tuesday, 02/14/2012
TOC opening remarks by program chairs Kat Meyer and Joe Wikert. Full Details
Eric Ries

Eric Ries
Venture Advisor, Lessons Learned

Eric Ries is an entrepreneur and author of the New York Times bestseller “The Lean Startup” and the popular entrepreneurship blog Startup Lessons Learned.

He co-founded and served as CTO of IMVU, his third startup. In 2007, BusinessWeek... Read More.

4:00pm Tuesday, 02/14/2012
Description coming soon! Full Details
Steve Rubel

Steve Rubel
SVP, Director of Insights, Edelman Digital

Steve Rubel is EVP/Global Strategy and Insights for Edelman – the world’s largest independent public relations firm. In this role, Rubel studies the future of media and works across the firm’s practices and geographies to help clients unify... Read More.

4:30pm Tuesday, 02/14/2012
It’s easy to forget but back in 2008 a lot of people were declaring that the media as we know it was dead - or dying. Yet, a funny thing happened on the way to the funeral. The media, faced with the threat of extinction, used sheer will and innovation to turn things around. Today the fourth estate is arguably stronger than ever. This even as the global economy sputters. Full Details
Andrew Savikas

Andrew Savikas
CEO, Safari Books Online

Andrew Savikas is the Chief Executive Officer at Safari Books Online. Prior to his appointment as CEO, he held the positions of VP of Digital Initiatives at O’Reilly Media, Program Chair for O’Reilly’s Tools of Change for... Read More.

1:10pm Wednesday, 02/15/2012
Selling books by subscription isn't about transactions, it's about relationships. In this keynote, Safari Books Online CEO Andrew Savikas takes a deep dive into usage data from Safari and talks about why access models are a key part of tomorrow's paid content ecosystem. Full Details
Baratunde Thurston

Baratunde Thurston
Director of Digital, The Onion

Baratunde Thurston is a politically-active, technology-loving comedian from the future. He co-founded the black political blog, Jack and Jill Politics and serves as Director of Digital for The Onion. He has written for Vanity Fair and the UK Independent, hosted... Read More.

4:45pm Tuesday, 02/14/2012
Description coming soon! Full Details
Joe Wikert

Joe Wikert
General Manager & Publisher, O'Reilly Media, Inc.

Joe Wikert is a publishing executive with 20+ years of industry experience. He is General Manager & Publisher at O’Reilly Media, Inc., where he manages the sales and editorial groups. Prior to joining O’Reilly he was a Vice President and... Read More.

2:10pm Wednesday, 02/15/2012
Publishers built their author royalty statement and payment systems around the physical store and book model where inventory goes out, a retailer isn't obligated to pay for it immediately and some of it is eventually returned for a credit. That model changes dramatically in the digital content world and publishers need to make adjustments. Full Details
9:00am Tuesday, 02/14/2012
TOC opening remarks by program chairs Kat Meyer and Joe Wikert. Full Details
Bob Young

Bob Young
Founder and CEO, Lulu.com

Bob Young is the founder and CEO of Lulu.com, a premiere international
marketplace for new digital content on the Internet, with more than
660,000 recently published titles and more than 15,000 new creators
from 80 different... Read More.

1:55pm Wednesday, 02/15/2012
While we have all grown up thinking we know what a book is -- we don't. Here are a few rules to help you adapt your book, or your publishing service, or your business to better serve your readers or customers in the Age of the Internet. Full Details
  • Publishers Weekly
  • Ingram Content Group
  • COPIA
  • codeMantra
  • Impelsys Inc.
  • SPi Global
  • Baker & Taylor
  • Blackboard
  • Bowker
  • Hewlett Packard
  • Innodata
  • Jouve North America
  • MarkLogic
  • Newgen KnowledgeWorks
  • Océ North America
  • Temis
  • Aptara
  • Atex
  • LibreDigital
  • Media Services Group
  • MarkLogic
  • Smashwords, Inc.

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

View a complete list of TOC contacts