TOC 2012 Workshops

Publishers are focusing a lot of attention on ePub, and many publishers only create ePub files. However, Amazon's Kindle Format 8 is an important format that all eBook developers must master. This workshop will teach you how to create your own Kindle Format 8 files from your ePub source content, as well as some ePub techniques that might allow for easier auto-conversion to the Kindle format. Read more.

How do you get from a print-ready InDesign layout to a beautiful and fast-loading EPUB without tearing your hair out? Join InDesign and eBook guru Anne-Marie “HerGeekness” Concepcion — whose hair is still fully intact — for her half-day intensive session and find out! Read more.

As the new standards rolls out, publishers should be on the leading edge of adoption. The best way to learn, is to do. We will take apart an EPUB and reconstruct it using the newest standards, techniques, and features to see what is possible with EPUB3. All technical levels are invited. Read more.

Copyright was originally designed when type was still made out of lead. What do we need to know in today’s era of ebooks, multimedia, apps, and the cloud? Read more.

Web fonts and e-publishing tools bring a vast array of typographic choices. But how do you effectively harness type and typographic controls that were once the domain of book designers and publishers? Meet experts who will help you make the right choices. Join Vladimir Levantovsky, Steve Matteson and Geoff Greve of Monotype Imaging as they go “under the hood” with type for the screen. Read more.

For developers, agile methodologies like SCRUM may be familiar, but what would happen if we took these processes and applied them to traditional publishing’s more vertical workflows? This session will introduce key principals of agile methodology, and examine the potential of using these methodologies to re-engineer the entire publishing workflow for success in today's challenging climate. Read more.

This workshop is for publishers and other content creators concerned with expanding their customer base. Read more.

This workshop will walk web site owners/managers through several technical and strategic methods for optimizing their sites for discovery through the major discovery channels: search engines, blogs, social networks, & email. We will cover simple SEO techniques using a content management system (CMS), simple content marketing techniques, content portability, and effective email marketing. Read more.

As digital becomes more central to a book publishers life, the tools must change to keep pace. In this session we look at WordPress as a lightweight digital swiss army knife, a powerful and flexible platform that can be adapted to many publishing needs. We'll look at using WordPress-based systems for ecommerce, marketing, catalogs and discovery and more. Read more.

HTML5 is revolutionizing the Web, and now it’s coming to your ebook reader! In this workshop, I give an overview of three areas of HTML5 that offer great promise to ebook publishers looking to expand beyond traditional text-and-graphic narratives. Read more.

Porting (or even enhancing) print books for the iPad is like using a Ferrari to grocery shop. Look, listen, and learn as digital book maven and “Breaking the Page” author Peter Meyers demonstrates how to design next generation content for a canvas that can do so much more than print. Read more.

The business model of most book publishing is based on long form works that take years to create and distribute. Those long cycles introduce substantial risk to the success of any project. The world of startups is obsessed with the minimum viable product; what can be introduced now, learned from, and added to. In this workshop, we'll talk about how this idea of MVP fits into book publishing. Read more.

UX is still news to most book publishers: a panel of UX pros will tackle both the well known and the hidden obstacles to true reader engagement in digital books. This is not a design seminar; it’s a mental model elevator, in what has long been a blind spot in book publishing. The session will include some unusual activities that engage everyone in solving UX problems in the digital-reading space. Read more.

This panel will teach you everything you need to get started with video, so you can create a better ebook experience, engage with your fans on the Internet, and expand your reader base. Brian Felsen will go through recommended equipment purchase, basics of lighting, setup, editing, uploading, and metadata. Attendees will shoot a short video and walk through the process together. Read more.

Join Dana Newman as she discusses the changing world of digital rights and publishing agreements. Authors, agents, and publishers alike will appreciate this workshops which promises to offer a clearer understanding of the issues, with a variety of topics to be addressed. Read more.