TOC 2012 Keynotes

TOC opening remarks by program chairs Kat Meyer and Joe Wikert. Read more.

Description coming soon! Read more.

Alan Jacobs and Timothy Carmody will examine how readers' experiences and expectations are changing in response to the new digital reading landscape, and how and why editors and publishers can address those expectations and soothe those anxieties. Read more.

High prices for media goods, low incomes, and cheap digital technologies are the main ingredients of global media piracy. That's the framework for Karaganis' talk about the shifting boundary between licit and illicit access to media goods and the prospects for enforcement in the wake of SOPA. Read more.

Did you know that 50% of all library users go on to purchase books (in print and digital formats) by the authors they first discovered in the library? Learn more about the Library Power Patrons and their reading and buying behaviors. Read more.

So far, the transition to digital books has failed to move beyond content where text alone is largely sufficient, such as fiction and daily news. In his keynote, Inkling CEO Matt MacInnis will share his view of why this has occurred, and unveil an exciting new path forward for publishers to design and produce high fidelity interactive content at scale. Read more.

Description coming soon! Read more.

Search Engine Optimization is a great tool for marketing a content-driven website, but basing editorial and titling decisions solely on what you believe readers are searching for has serious social consequences. Certainly there must be a better way. And there is: Clay Johnson makes the case for the "Whole Foods" model of content. Read more.

It’s easy to forget but back in 2008 a lot of people were declaring that the media as we know it was dead - or dying. Yet, a funny thing happened on the way to the funeral. The media, faced with the threat of extinction, used sheer will and innovation to turn things around. Today the fourth estate is arguably stronger than ever. This even as the global economy sputters. Read more.

Description coming soon! Read more.

Selling books by subscription isn't about transactions, it's about relationships. In this keynote, Safari Books Online CEO Andrew Savikas takes a deep dive into usage data from Safari and talks about why access models are a key part of tomorrow's paid content ecosystem. Read more.

Hear from Kent Freeman, Chief Operating Officer of Vital Source Technologies, an Ingram Content Group company, who will share key lessons and insight from the helm of Ingram’s fastest-growing business - lessons that are helping publishers re-invent content and create richer reading experiences that are in demand today. Read more.

Wolfram|Alpha's Luc Barthelet and Theo Gray will demonstrate how interactivity can be elevated beyond gimmickry, to deepen and enrich the reader's understanding of important subjects, reach out to new readers, and clearly explain concepts that resist communication through static text alone. Read more.

While we have all grown up thinking we know what a book is -- we don't. Here are a few rules to help you adapt your book, or your publishing service, or your business to better serve your readers or customers in the Age of the Internet. Read more.

Publishers built their author royalty statement and payment systems around the physical store and book model where inventory goes out, a retailer isn't obligated to pay for it immediately and some of it is eventually returned for a credit. That model changes dramatically in the digital content world and publishers need to make adjustments. Read more.

Roger Magoulas, head of O'Reilly's research group, uses every data source available to help the publishing teams make better decisions. In this keynote Roger will discuss how O'Reilly uses taxonomies, treemaps and narrative to help understand trends, problems and opportunities. Read more.

How will paid media - including and especially the book - play in the digital slipstream with enough reach, relevance and revenue to entertain and inform future generations? Read more.

Hear a 5-minute pitch from each of the three Startup Showcase winners. Read more.