Partnering with newly born digital companies will allow publishing companies to gain access to innovative new products and services well before their competitors and will also provide them with real answers to their imminent future business models and company reorganization.
Startup entrepreneurs usually think outside the box. Their business mind always tries to find a new way to resolve a specific consumer need or a business problem. Collaborating with them will allow publishing companies to have a deeper understanding of the digital economy dynamics and business opportunities. In return, these new companies will acquire early customers who will assist them in trying out their products and services. This is critical in so far as their ability to attract seed investors and much-needed capital.
In the past few years, a new breed of technology startups have emerged in the publishing sector to provide a vast spectrum of interesting services and solutions, from cloud based subscription models to to open source digital content collaboration platforms, from social e-reading applications to discovery tools (QR codes, NFC chips, ebook cross-promotion technologies) will help readers discover and purchase books (print or digital) in unimaginable ways.
Unfortunately, most mature companies do not have ongoing business relationships with technology startups. The reasons behind this are numerous. Some publishers ignore their existence while others believe that their in-house skills are sufficient to deal with digital challenges. But mainly, most publishers have not embraced these new technologies because they do not have the management experience to effectively deal with a newly born company or a small, young team project.
Similarly, young entrepreneurs of most technological start-ups do not have sufficient management experience to engage in complex decision-making business model conversations with top executives. They have unique problem-solving skills but lack strategic business experience. There is no doubt that both parties need each other although they may not share the same business culture.
During my 45-minute presentation, I will share insights, methodology and international examples on “how to” actively partner with technological startups:
Javier Celaya is the vice president of the Spanish Digital Magazines Association (ARDE), member of the Executive Board of the National Association of Digital Companies (ADigital) and CEO and founder of Dosdoce.com, an online portal which analyzes the use of new technologies in the cultural sector and publishes annual studies related to digital trends in the Spanish and European markets. He is also the co-director and professor of the Master in Digital Publishing at the University of Alcala in Madrid (Spain)
Hold a Master’s Degree in International Relations from Columbia University in New York and BS degree from Boston College.
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