With decades of experience in the publishing industry, the panel participants will discuss the paramount role that content plays in their respective organizations, how they investigated various approaches to maximizing use of their content, and how and why they have arrived at an XML-first solution. Attendees can expect a look inside three distinct publishing organizations: recognizing the problems, consensus building to make a transformation, the decision, the implementation, and the results. Each participant will bring his distinctive experiences to help guide the process of implementing an XML workflow, what to expect, what to do, and what not to do.
David Rech began Scribe after being the Director of External Services for the Center for Computer Analysis of Texts at the University of Pennsylvania. In addition to possessing extensive knowledge in publishing technologies, David is educated in classical history and languages, and is fully versed in the use of computers for research within the humanities. David’s area of expertise is the development of text-based research tools, and the implementation of the Well-Formed Document Workflow within traditional publishing. Under David’s direction, thousands of multipurpose publications have been created for delivery in traditional print, e-book, web-based, and (even) CD-ROM format.
Production Manager at Alfred A. Knopff Publishing Group since 1978. Made VP Production, RH Audio in 1987; made VP Production and Design of Knopf Group in 1994.
Joe Vriend graduated from San Jose State University in California with a degree in commercial art and industrial studies graphics. He then worked for a few years as art director for a number of small local magazines managed by a local printer in San Jose. After moving to Michigan in 1977, Joe became the art director and production manager for a church agency. In 1994, Joe came to Zondervan to manage the composition area as it was starting to use desktop publishing for product typesetting and as it began to use an electronic text management system created by HarperCollins.
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