Book as API

Hugh McGuire (PressBooks / LibriVox / Iambik ), Alistair Croll (Solve For Interesting)
Location: Soho Complex
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While we have gone from print to ebook, there is still much potential of digital that ebooks don’t allow, because they are not truly connected to the web. We’ve seen on the web the power of APIs (Application Programming Interfaces) which allow services to be built on top of existing platforms. Think of the multitude of apps that interact with Facebook, of the tools that use Google Maps. Why don’t we have an API for digital books yet? And what will it look like?

This is probably the most exciting question to come out of “Book: A Futurist’s Manifesto — Essays from the bleeding edge of publishing.”

Photo of Hugh McGuire

Hugh McGuire

PressBooks / LibriVox / Iambik

Hugh McGuire is the founder of PressBooks, a book publishing technology for everybody. He’s the founder of, a maker of free volunteer-read public domain audiobooks, and co-editor of “Book: a Futurist’s Manifesto.”

Photo of Alistair Croll

Alistair Croll

Solve For Interesting

Alistair Croll is an entrepreneur with a background in web performance, analytics, cloud computing, and business strategy. In 2001, he co-founded Coradiant (acquired by BMC in 2011) and has since helped launch Rednod, CloudOps, Bitcurrent, Year One Labs, and several other early-stage companies. He works with startups on business acceleration, and advises a number of larger companies on innovation and technology. 

A sought-after public speaker on data-driven innovation and the impact of technology on society, Alistair has founded and run a variety of conferences, including Cloud Connect, Bitnorth, and the International Startup Festival. He’s the chair O’Reilly’s Strata + Hadoop World conference.  He has written several books on technology and business, including the best-selling Lean Analytics.

Alistair tries to mitigate chronic ADD by writing about far too many things at “Solve For Interesting”.


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