Top Takeaways for the (R)evolution

Kristen McLean (Bookigee), Kat Meyer (O'Reilly Media, Inc. ), Joe Wikert (O'Reilly Media, Inc.)
Location: Soho_Complex


Photo of Kristen McLean

Kristen McLean


Kristen McLean is the Founder and CEO of Bookigee, a Miami-based start-up that develops ground-breaking products and services that flatten the publishing marketplace. Their first product, WriterCube, A DIY Marketing and Analytics app for Authors is currently in free beta. (

Before founding Bookigee, Kristen spent seventeen years in a wide variety of industry roles including her most-recent position as the Executive Director of the Association of Booksellers for Children (ABC), a non-profit trade association that networks the children’s book market. Under Kristen’s leadership, ABC merged with its larger sister association, the American Booksellers Association (ABA) in 2011, where its work continues.

As part of her role as an industry futurist, Kristen lectures nationally and internationally on issues facing the publishing world at venues such as Book Expo America (BEA), Digital Book World (DBW),The Society of Children’s Book Writers and Illustrators (SCBWI), The American Library Association (ALA), and The Digital Publishing Conference of the City College of London, UK.

Kristen also edits Bowker Pubtrack’s bi-annual consumer study of the children’s book market, Understanding the Children’s Book Consumer in the Digital Age. Kristen is deeply interested in the confluence of emerging consumer behavior, technology, and publishing in the 21st Century. Find out more at

Photo of Kat Meyer

Kat Meyer

O'Reilly Media, Inc.

Kat Meyer is a long time veteran of the book publishing industry whose background includes both editorial and marketing experience working at a diverse array of regional and national trade and academic publishers, including: Harcourt Brace, Communication Skill Builders, the University
of Arizona Press, Rio Nuevo Publishers, and the RGU Group.

Prior to joining O’Reilly as co-chair for the Tools of Change conference, Kat was Chief Content Wrangler of Next Chapter Communications, where she reveled in two of her favorite past times: all things bookish and all things social media!

Photo of Joe Wikert

Joe Wikert

O'Reilly Media, Inc.

Joe Wikert is a publishing executive with 20+ years of industry
experience. He is currently General Manager of the OTX division, which
publishes the storied “animal books,” at O’Reilly Media, Inc. Prior to
joining O’Reilly he was a Vice President and Executive Publisher in
the Professional/Trade division of John Wiley & Sons, Inc., and had
management responsibility for the WROX and Sybex imprints. Since
graduating from Purdue University with a degree in management and
computer science, Joe has held a variety of sales and editorial
positions in the publishing industry. He is also the author of seven
books on programming languages and computer applications.

Joe regularly shares his publishing industry thoughts and outlook on
his Publishing 2020 blog which can be found at;. As
the proud owner of an Amazon Kindle, Joe also blogs about his e-book
reader experience on He can be reached through
his blogs or via e-mail at


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