The social web opens up online publishing to anyone, enabling the rise of millions of new voices. One of the best ways for your voice to be heard above the noise, to rise to the top of your field, is to focus first on listening. Are other bloggers and Tweeters really worth listening to, though? It turns out that many of them are.
In this session, we’ll talk about the business value of connecting with and learning from key influencers online, about success stories that demonstrate the ROI of effective influencer engagement and about watching out for charlatans and quacks. We’ll talk about efficiently and effectively fostering authentic relationships and about seizing opportunity by focusing on adding value. We’ll focus the discussion on examples, both within and outside the book publishing industry.
Anyone who works online or markets books will leave this session inspired by new ideas to hack the social web, make the right connections and work towards a position of greater leadership in your field.
Seven years ago, presenter Marshall Kirkpatrick worked at a convenience store in a small town in Oregon, today he’s become one of the most successful tech industry bloggers online (formerly lead writer at both TechCrunch and ReadWriteWeb) and is now the CEO of a venture-backed company called Little Bird. Little Bird helps anyone do the kind of work that Marshall did to make his career in the social web: to find the right people, to discover key information, to act fast and raise your voice by adding value to conversations on a global stage.
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