In this talk, Peter Armstrong will present the ideas of Lean Publishing.
Lean Publishing is the act of publishing an in-progress ebook using lightweight tools and many iterations to get reader feedback, pivot until you have the right book and build traction once you do. This talk does a deep dive into each of the elements of that definition, understanding the origin and meaning of all its parts. This includes open source software, Lean Startup theory, customer development, blogs and more. It also includes a discussion of the historical origin of Lean Publishing, in both early storytelling and in serial fiction. The talk also covers the evolution of the Lean Publishing ideas from their first iteration focused primarily on authors to their current 2.0 version focused on authors and publishers.
If you’re interested in the future of publishing, and in new approaches and opportunities that ebooks can empower publishers to take, this talk may be of interest to you.
Peter Armstrong is the co-founder of Leanpub, and the author of Lean Publishing, Hello! Flex 4 and Flexible Rails. Peter coined the term Lean Publishing, has written a manifesto about it, and is writing an in-progress ebook about it. Leanpub was founded based on the principles in this manifesto.
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