This session explores the opportunities available for publishers to improve their return on investment by establishing their own brand presence in the eBook space, selling direct to consumers, creating content that fulfills the need of the consumers, understanding consumer behavior, analyzing data and accelerating their eBook business.
In this session, we will look at ways in which you can prepare media rich content for delivery, identify the right sales models like selling as a whole, renting, selling by parts and subscriptions. Discuss marketing your content to a world-wide audience and gather analytics to plan and improve your marketing efforts. Engage our panel and hear their success stories targeting new digital markets in non-fiction and education.
This session is sponsored by Qbend
John Costa is Chief Technology Officer of S4Carlisle Publishing Services and subsidiary of Qbend LLC having US operations in Dubuque, IA and headquartered in Chennai, India. Building on 23 years experience in print, digital media, content management and many adjunct teaching opportunities at universities in the Northeast, John’s current focus is customer solutions for educational innovation, helping publishers create and deliver a truly effective multi media experience to students and teachers. Blending traditional publishing through instructional design, animation, audio, and video using media teams that hail from Disney, Universal, EA, and global broadcast, he is pioneering new methods of knowledge delivery for the next generation of learning.
John, an engineering and business graduate of Drexel University in Philadelphia, has held leadership roles in process engineering, automation, product R&D, and business development with AGT, WorldColor, Quebecor, and Quad Graphics. A member of BISG, MPA, BIGNY, he participates in standards and research committees in XML, eBooks and content structure. He enjoys the opportunity to teach and share his experience whenever possible.
Kaushik Sampath is the Chief Operating Officer of Qbend and the creator of the Qbend platform, a digital content delivery platform designed to help publishers sell direct to consumers, produce custom products and repurpose their content to various retail channels. Kaushik has over 15 years of publishing experience with extensive knowledge on publishing technology. Kaushik focuses on eBooks, retail and automated publishing system. He is the inventor of the SNAP custom and multi-channel publishing platform.
Nate Welch is the founding manager of the Custom Publishing program at Wolters Kluwer Law and Business’s Legal Education Division. Nate started this program off the side of his desk in 2009. Since then, he has overseen 2x annual growth for three consecutive years, and built a highly effective team, two web platforms, and an efficient work-flow. Nate focuses his effort on vendor relations, field sales training, sell-through strategy, and bookstore relations.
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