The era of big data is here
- generating all sorts of new types of valuable customer information such as sales trends from transaction details, purchase patterns from web logs, media consumption behavior from mobile application events, and sentiment from social media and other text documents (emails, call center records, etc).
Publishers are hustling to transform their product offerings and business models for the Digital Age. However, the level of their success will be dependent on their ability to leverage customer insights in terms of better understanding editorial trends and patterns, more precisely targeting audiences to drive demand, and creating more personalized commerce or product experiences.
Without a solid technology or organizational strategy for turning this data into insights – publishers risk big data simply becoming a big problem. Publishers must consider what big data sources they can leverage, available technologies to get started with, what organizational skills need to be developed, and how best to prioritize new analytics-driven initiatives.This session will provide you opportunities to:
This session is sponsored by IBM
With more than 20 years experience of applying technology to create business value, Richard Maraschi generates success for IBM and his enterprise-class clients, having gathered a unique purview between the world of business and technology. In his latest role as Global Lead for Business Analytics, Richard leads IBM’s market strategy and solution development efforts for the Media & Entertainment Industry. Richard advises both IBM’s clients and go-to-market teams on how best to leverage vast set of Business Analytics & Optimization (BAO) offerings. In parallel, Richard is also working to develop the BAO market strategy and industry solutions across IBM’s software, business services, and research divisions. Richard’s analytics expertise ranges from social media/consumer insight, marketing effectiveness, enterprise content analytics, and content monetization optimization (commerce, licensing, advertising, etc).
Joe Wikert is a publishing executive with 20+ years of industry experience. He is currently General Manager of the OTX division, which publishes the storied “animal books,” at O’Reilly Media, Inc. Prior to joining O’Reilly he was a Vice President and Executive Publisher in the Professional/Trade division of John Wiley & Sons, Inc., and had management responsibility for the WROX and Sybex imprints. Since graduating from Purdue University with a degree in management and computer science, Joe has held a variety of sales and editorial positions in the publishing industry. He is also the author of seven books on programming languages and computer applications.
Joe regularly shares his publishing industry thoughts and outlook on his Publishing 2020 blog which can be found at www.JoeWikert.com. As the proud owner of an Amazon Kindle, Joe also blogs about his e-book reader experience on www.Kindleville.com. He can be reached through his blogs or via e-mail at firstname.lastname@example.org.
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