TOC 2013 Schedule

Below are the confirmed and scheduled talks for Tools of Change for Publishing Conference in New York City 2013 (schedule subject to change).

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Create your own TOC schedule using the personal scheduler function. Mark the tutorials, sessions, keynotes, and events you want to attend by selecting the calendar icon [calendar icon] next to each listing. Then go to your personal schedule and get your own customized schedule generated.

Broadway Ballroom North
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10:45am The Direct To Consumer Cycle - from Publisher to Reader….and back! Doug Lessing (Firebrand Technologies), Micah Bowers (Bluefire), Susan Ruszala (NetGalley)
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11:35am What Readers Want: Goodreads Answers Your Questions Otis Chandler (Goodreads.com)
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1:40pm Global eBook Domination Through Better Metadata Ashleigh Gardner (Kobo)
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2:30pm The Open Book Laura Dawson (Bowker)
Broadway Ballroom South
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1:40pm End To End Accessibility: A Journey Through The Supply Chain Dave Gunn (Royal National Institute of Blind People), Sarah Hilderley (EDItEUR Ltd), Doug Klein (Nook Media, LLC), Rick Johnson (Ingram | VitalSource)
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2:30pm Publisher Evolution: Embracing Change Through Partnerships Laura Baldwin (O'Reilly Media, Inc.), Phil Ollila (Ingram Content Group Inc.)
Astor Ballroom
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10:45am Preparing Content for Next-Generation Learning Greg Grossmeier (Creative Commons), Michael Jay (Educational Systemics, Inc.)
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11:35am Scientific Articles To The People Jens Hofman Hansen (State and University Library, Denmark)
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1:40pm Event
Publishing Startup Showcase Mark Jacobsen (O'Reilly AlphaTech Ventures), Otis Chandler (Goodreads.com), Liza Daly (Safari Books Online)
Chelsea/Gotham
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10:45am How Do I Successfully Migrate To EPUB 3/HTML5? John Wheeler (SPi Global)
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11:35am From PDF To Professional Publishing Quality ePUB 3 Under 1 Hour: Introducing Silk Evolve Patrick Martinent (Newgen KnowledgeWorks Pvt Ltd)
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1:40pm Industry Experts Dialog about “The Evolution of Intellectual Property and Contract Management in the Digital Age” Greg Pizzuti (IBM Software), Gregg Guest (Fadel Partners, Inc.), Pascal Honscher (O'Reilly Media, Inc.), Julie Irish (Harvard Business Publishing), Edward Klaris (Condé Nast), Kris Kliemann (John Wiley & Sons Inc)
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2:30pm Winning eBook Strategies: The iPublishCentral Workshop Sameer Shariff (iPublishCentral)
Soho Complex
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10:45am Open Standards in the Walled Garden Amanda Gomm (Digital Bindery), Tom McCluskey (Digital Bindery)
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11:35am Buy Once, Sync Anywhere Oliver Brooks (ValoBox and CompletelyNovel)
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1:40pm Book as API Hugh McGuire (PressBooks / LibriVox / Iambik ), Alistair Croll (Solve For Interesting)
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2:30pm Designing And Creating A Social Book App Using Open-source Technologies Haig Armen (Emily Carr University of Art + Design)
Duffy/Columbia
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10:45am The Third Tier: Between the Big Six and Self-Publishing, a Digital-First Business Model Jon Feldman (Open Air Publishing), Jennifer Lee (Plympton), Evan Ratliff (The Atavist)
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11:35am The World From Another View - Small And Non-US Publishers Going Global Tobias Nielsén (Density (of Volante))
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1:40pm America vs. The World (and Itself): Publishing in the Age of Globalization Edward Nawotka (PublishingPerspectives.com)
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2:30pm Intuitive XML-first Maximizes Publications David Rech (Scribe), Andrew Hughes (Random House), Neil Litt (Princeton University Press), Joe Vriend (HarperCollins Christian Publishing - Zondervan)
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8:45am Plenary
Room: Broadway Ballroom
Welcome & Announcements Kat Meyer (O'Reilly Media, Inc. ), Joe Wikert (O'Reilly Media, Inc.)
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8:55am Plenary
Room: Broadway Ballroom
Some Reasons for Optimism Tim O'Reilly (O'Reilly Media, Inc.)
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9:10am Plenary
Room: Broadway Ballroom
How to Change the Future Brian David Johnson (Intel Corporation)
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9:25am Plenary
Room: Broadway Ballroom
Unbound Matt MacInnis (Inkling)
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9:35am Plenary
Room: Broadway Ballroom
Top 10 Reasons to Plan for a Successful Migration to EPUB 3/HTML5 John Wheeler (SPi Global)
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9:45am Plenary
Room: Broadway Ballroom
Henry Jenkins in Conversation with Brian David Johnson and Cory Doctorow Henry Jenkins (University of Southern California), Brian David Johnson (Intel Corporation), Cory Doctorow (craphound.com)
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4:00pm Plenary
Room: Broadway Ballroom
Wednesday Afternoon Keynotes
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4:05pm Plenary
Room: Broadway Ballroom
Present Shock Douglas Rushkoff ("Program or Be Programmed")
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4:20pm Plenary
Room: Broadway Ballroom
Medium Evan Williams (The Obvious Corporation)
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4:25pm Plenary
Room: Broadway Ballroom
The Future of Publishing, Authoring, and the Internet: A Fireside Chat with Douglas Rushkoff and Evan Williams Douglas Rushkoff ("Program or Be Programmed"), Evan Williams (The Obvious Corporation)
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4:40pm Plenary
Room: Broadway Ballroom
Great Expectations for Digital Publishing with HTML5 and the Open Web Platform Jeff Jaffe (World Wide Web Consortium (W3C))
Empire
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10:45am The Future of Content and Online Learning –– Are You e-Textbook Ready? Kent Freeman (Vital Source Technologies Inc., an Ingram Content Group Company)
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11:35am The Digital Book Market: A Segmented Approach Jim Hamilton (InfoTrends), Jo-Ann McDevitt (Association of Educational Publishers), Peter Givler (Association of American University Presses)
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2:30pm Improving Your Margins Sol Rosenberg (Copia Interactive, LLC), Seth Kaufman (Copia Interactive)
10:15am Morning Break- Sponsored by SPi Global
Room: Exhibit Hall
3:15pm Afternoon Break- Sponsored by codeMantra
Room: Exhibit Hall
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5:00pm Event
Room: Exhibit Hall
Exhibit Hall Reception
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8:00pm Plenary
Room: See Roundtable Schedule for Locations
Roundtables
7:45am Coffee
Room: 7th Floor Foyer
6:00pm Dinner
Room: On Your Own
12:20pm Lunch- Sponsored by Qbend
Room: 5th Floor
10:45am-11:30am (45m) Session
The Direct To Consumer Cycle - from Publisher to Reader….and back!
Doug Lessing (Firebrand Technologies) et al
Selling Ebooks Direct To Consumer requires a seamless purchasing and reading experience for the consumer, yet to date, there are very few programs that have overcome the challenges of building a complete ecosystem. This session will explore the complete cycle of discovery, purchase, delivery, reading and feedback of a thriving Direct To Consumer program.
11:35am-12:20pm (45m) Session
What Readers Want: Goodreads Answers Your Questions
Otis Chandler (Goodreads.com)
What are the top 10 burning questions you'd like to ask readers? As an exclusive for this year's TOC New York, Goodreads is offering attendees the chance to get the insights you need from what The Economist calls "the world's biggest book club." To submit your questions, go to xxxxx by [date]. The results will be discussed in this interactive session led by Otis Chandler, CEO of Goodreads.
1:40pm-2:25pm (45m) Session
Global eBook Domination Through Better Metadata
Ashleigh Gardner (Kobo)
The eBook market is maturing and most publishers are experienced in domestic sales but are you paying the same attention to your foreign markets? In this session, we'll focus on the taxation, currency conversion, categorization, price formats - and, share statistics on effective pricing in multiple currencies.
2:30pm-3:15pm (45m) Session
The Open Book
Laura Dawson (Bowker)
As books move in the direction of "merging with the internet" (in the words of Hugh McGuire), how can publishers exploit the possibilities of openness and interoperability? Laura Dawson, Product Manager for Identifiers at Bowker, introduces semantic web concepts to the larger book industry.
10:45am-11:30am (45m) Session
Worldwide Mobile Content And Commerce Usage And Trends - What You Need To Know To Thrive In A Global Economy
Marjorie DeHey (MEF)
Mobile is no longer just a conventient purchasing tool, it is a channel through which consumers can manage their daily lives. According to the MEF Global Consumer Survey 2012, 88% of the world’s mobile media users had engaged with some form of mobile content and commerce in the last 6 months - up from 82% in 2011. As mobile thrives, learn what your business needs to do to stay ahead of the curve.
11:35am-12:20pm (45m) Session
Lean Publishing: The Future of Publishing, for Authors and Publishers
Peter Armstrong (Leanpub)
Lean Publishing is the act of publishing an in-progress ebook using lightweight tools and many iterations to get reader feedback, pivot until you have the right book and build traction once you do. This talk explains why this is the future of publishing, and how the Lean Publishing approach can be used by authors and by publishers. It also sketches the roots and evolution of Lean Publishing.
1:40pm-2:25pm (45m) Session
End To End Accessibility: A Journey Through The Supply Chain
Dave Gunn (Royal National Institute of Blind People) et al
This session will explore, with experts from across the industry, how accessibility can and should be considered throughout the life of an e-book to ensure that delivery of the mainstream format, is usable by people with disabilities.
2:30pm-3:15pm (45m) Session
Publisher Evolution: Embracing Change Through Partnerships
Laura Baldwin (O'Reilly Media, Inc.) et al
In this session you'll hear from O'Reilly's Laura Baldwin and Ingram's Phil Ollila on how both their organizations have worked together to build a blueprint for the publisher of tomorrow. O'Reilly used to be like many other publishers. Almost everything was done in-house and outsourcing was almost considered a corporate weakness.
10:45am-11:30am (45m) Session
Preparing Content for Next-Generation Learning
Greg Grossmeier (Creative Commons) et al
The move from lock step curriculum to learner centric education hinges on basic technology—metadata. The Learning Resource Metadata Initiative (LRMI) defines an open, flexible, and rich schema with which publishers can make new and legacy content available to support self-guided and learner focused education. Come explore the implications for OER providers, commercial publishers, and educators.
11:35am-12:20pm (45m) Session
Scientific Articles To The People
Jens Hofman Hansen (State and University Library, Denmark)
This will be a story about how we, at The State and University Library of Denmark, have created a new online service that may challenge or develop existing business models in the publishing world. The case demonstrates how you can reach a wider audence with existing content just by rethinking the distribution method.
1:40pm-3:15pm (1h 35m) Event
Publishing Startup Showcase
Mark Jacobsen (O'Reilly AlphaTech Ventures) et al
Startup Showcase gives groundbreaking publishing startups a chance to show their stuff to the world. Our team of investors, VCs, and industry analysts will select ten leading publishing startups from all the submissions we receive. These ten firms will present their technologies and tell their stories live at the Startup Showcase on February 13.
10:45am-11:30am (45m) Sponsored Session
How Do I Successfully Migrate To EPUB 3/HTML5?
John Wheeler (SPi Global)
To successfully migrate to EPUB 3/HTML5 requires the necessary technology, resources and the know-how to do it. This session will provide an overview of the pitfalls to avoid, and provide a roadmap on how to manage this process. Topics to be covered include CSS, audio and video content, SVG Support, Media Overlays, Scripting and much more.
11:35am-12:20pm (45m) Sponsored Session
From PDF To Professional Publishing Quality ePUB 3 Under 1 Hour: Introducing Silk Evolve
Patrick Martinent (Newgen KnowledgeWorks Pvt Ltd)
Silk Evolve is an integrated product for professional, high-quality conversion of PDF to ePUB3. A person trained to work with this tool can produce books involving complex style elements such as footnotes, tables, index pages, and hyperlinks using automation, enabling a 24-hour turnaround time. Silk’s 12-step standardized review process facilitates focused approach and delivers consistent quality.
1:40pm-2:25pm (45m) Sponsored Session
Industry Experts Dialog about “The Evolution of Intellectual Property and Contract Management in the Digital Age”
Greg Pizzuti (IBM Software) et al
The ability to quickly onboard content, manage associated rights & reward contributors is the backbone of any publisher. New technology capabilities can support your publishing enterprise as it evolves. Now you can integrate enterprise class solutions that support asset management, monetization, rights, royalties & contracts. Join our expert panelists for lessons learned & ideas you can take back.
2:30pm-3:15pm (45m) Sponsored Session
Winning eBook Strategies: The iPublishCentral Workshop
Sameer Shariff (iPublishCentral)
In this session, Sameer Shariff will look at the different aspects of putting together a winning eBook strategy. The session will showcase case studies of success stories from publishers around the world using iPublishCentral. This session will also introduce new features in iPublishCentral 4.2, highlighting the next generation of eBook delivery with richer content.
10:45am-11:30am (45m) Session
Open Standards in the Walled Garden
Amanda Gomm (Digital Bindery) et al
It's been over a year since the EPUB 3.0 standard was released and adoption is still provisional at best. In this presentation we will look at how the major reading systems interpret the standard (or don't) and address ways to ensure your content looks as good as possible.
11:35am-12:20pm (45m) Session
Buy Once, Sync Anywhere
Oliver Brooks (ValoBox and CompletelyNovel)
Consumers are starting to wake up to the lock-in they're facing with the large retail ebook platforms. Despite promises to the contrary, there's simply no guarantee the ebook you buy from vendor X today will be readable on platform Y tomorrow.
1:40pm-2:25pm (45m) Session
Book as API
Hugh McGuire (PressBooks / LibriVox / Iambik ) et al
An API is an Application Programming Interface, which allows different software programs to talk to each other, which in turn allows new software and services to be built on an existing platform. What is the API for books now? What will it look like in 5 years?
2:30pm-3:15pm (45m) Session
Designing And Creating A Social Book App Using Open-source Technologies
Haig Armen (Emily Carr University of Art + Design)
Canadian designer, Haig Armen will share the strategy, design and technology used to create a new approach to a digital book - a social book.
10:45am-11:30am (45m) Session
The Third Tier: Between the Big Six and Self-Publishing, a Digital-First Business Model
Jon Feldman (Open Air Publishing) et al
Just as professionalized blogs emerged in the mid-2000s between legacy journalism and personal blogging, a new tier of digital-first publishers is growing between the traditional publishers and the wild west of self-publishing. They combine professional production values with the nimbleness and flexibility of digital, and have a different mindset for a different economic system.
11:35am-12:20pm (45m) Session
The World From Another View - Small And Non-US Publishers Going Global
Tobias Nielsén (Density (of Volante))
Tobias Nielsén, CEO and publishing director of the research-based publisher Volante, shares some lessons learned when trying to launch an international digital-first imprint – from a small-country perspective. US and other English-language publishers take a bigger share of our Swedish market every year, but how can we strike back?
1:40pm-2:25pm (45m) Session
America vs. The World (and Itself): Publishing in the Age of Globalization
Edward Nawotka (PublishingPerspectives.com)
Overseas markets have long been resistant to the perceived cultural imperialism of America, but with Apple, Google, and Amazon dominating the digital publishing space, resistance is futile. Right? Perhaps. In this talk, Ed Nawotka, editor of Publishing Perspectives looks at the impact of these companies abroad and their prognosis for the future.
2:30pm-3:15pm (45m) Session
Intuitive XML-first Maximizes Publications
David Rech (Scribe) et al
Each participant has been responsible in implementing a multichannel, XML-first workflow. In this session, we will focus on practical, intuitive ways to achieve that in your publishing program. Moderated by David Rech (Scribe Inc.), the team of participants includes Andy Hughes (Knopf Doubleday Publishing Group), Neil Litt (Princeton University Press), and Joe Vriend (Zondervan).
8:45am-8:55am (10m) Keynote
Welcome & Announcements
Kat Meyer (O'Reilly Media, Inc. ) et al
TOC opening remarks by program chairs Kat Meyer and Joe Wikert.
8:55am-9:10am (15m) Keynote
Some Reasons for Optimism
Tim O'Reilly (O'Reilly Media, Inc.)
The ebook transition has had many publishers running scared. Tim O'Reilly is still excited about the future of publishing, and optimistic that we're discovering it, bit by bit. He'll share his thoughts from the front lines.
9:10am-9:25am (15m) Keynote
How to Change the Future
Brian David Johnson (Intel Corporation)
In the next decade it will be possible to turn anything into a computer. We will be living in a world where we are surrounded by computational intelligence. What tools do we need to design this future? How can we envision our tomorrows so that we can start building them today? It is possible to change the future and it’s simpler than you might think.
9:25am-9:35am (10m) Keynote
Unbound
Matt MacInnis (Inkling)
Matt MacInnis, CEO of Inkling, will discuss newly announced technologies that will aid not only in the construction of structured, high-fidelity digital products, but also provide powerful new ways to drive content discovery among consumers.
9:35am-9:45am (10m) Keynote
Top 10 Reasons to Plan for a Successful Migration to EPUB 3/HTML5
John Wheeler (SPi Global)
The impact of EPUB 3 and HTML5 continues to expand. In this keynote, you will learn the top reasons to maximize your content for different devices and why you should be converting your existing assets to HTML5.
9:45am-10:15am (30m) Keynote
Henry Jenkins in Conversation with Brian David Johnson and Cory Doctorow
Henry Jenkins (University of Southern California) et al
Henry Jenkins, Provost’s Professor of Communication, Journalism and Cinematic Arts, USC Annenberg in conversation with Futurist at Intel Corporation, Brian David Johnson and Cory Doctorow, Science fiction author, activist, journalist and blogger.
4:00pm-4:05pm (5m) Keynote
Wednesday Afternoon Keynotes
Program chairs Kat Meyer and Joe Wikert introduce the afternoon keynote segment.
4:05pm-4:20pm (15m) Keynote
Present Shock
Douglas Rushkoff ("Program or Be Programmed")
People spent the twentieth century obsessed with the future. We created technologies that would help connect us faster, gather news, map the planet, compile knowledge, and connect with anyone, at anytime. We strove for an instantaneous network where time and space could be compressed into one focal point: everyone would be everywhere at once.
4:20pm-4:25pm (5m) Keynote
Medium
Evan Williams (The Obvious Corporation)
Evan Williams, co-founder of Pyra Labs (creators of Blogger) and Twitter will be giving a brief demo of his new online publishing platform, "Medium."
4:25pm-4:40pm (15m) Keynote
The Future of Publishing, Authoring, and the Internet: A Fireside Chat with Douglas Rushkoff and Evan Williams
Douglas Rushkoff ("Program or Be Programmed") et al
Join Media Theorist Doug Rushkoff and entrepreneur Evan Williams for an engaging discussion about the future of the Web, and the implications for authors, readers, and the publishing industry.
4:40pm-5:00pm (20m) Keynote
Great Expectations for Digital Publishing with HTML5 and the Open Web Platform
Jeff Jaffe (World Wide Web Consortium (W3C))
Today’s eBook market is dynamic, fast-changing and strong. eBooks compete with printed versions, and there is a wide choice of hardware and software available for eBook readers. Nevertheless, publishers face major business and technical challenges in this market, some of which could be reduced or removed by standardization such as HTML5 and the Open Web Platform.
10:45am-11:30am (45m) Sponsored Session
The Future of Content and Online Learning –– Are You e-Textbook Ready?
Kent Freeman (Vital Source Technologies Inc., an Ingram Content Group Company)
Are e-textbooks on your radar? In this session, Kent Freeman of Ingram's Vital Source, will share insight about implementing e-textbook programs in online environments. Kent will demonstrate advanced content and system integrations including EPUB3 content, single sign-on integrations, and e-textbook apps on mobile devices that create the dynamic experiences students and faculty demand today.
11:35am-12:20pm (45m) Sponsored Session
The Digital Book Market: A Segmented Approach
Jim Hamilton (InfoTrends) et al
This session is designed to discuss how the market will adapt to changing dynamics. Industry leaders in book publishing will explore how digital technology is impacting a number of different market segments including religious publishing, educational publishing, technical publishing and children’s books.
1:40pm-2:25pm (45m) Sponsored Session
Unleashing the Power of Reader Community Through Video Chat Events
Steve Gottlieb (Shindig)
Learn how the Shindig video chat platform can help you superserve the book industry, create new and unique online content, and open new online revenue streams. Large-scale author video chat events represent the best new strategem to engage readers and attract new ones, and ignite worth of mouth crowd sourcing by providing readers with meaningful and memorable experiences.
2:30pm-3:15pm (45m) Sponsored Session
Improving Your Margins
Sol Rosenberg (Copia Interactive, LLC) et al
The big question:How do I increase profitability & sales for digital content? Here’s a surprising answer: start with your very own title list. Annotations may be a cute (and ‘must-have’) feature, but did you know it can hold the secret to publicity, engagement and sales in new and surprising ways? Find out how with case studies over the last few years with a variety of different types of titles.
10:15am-10:45am (30m)
Break: Morning Break- Sponsored by SPi Global
3:15pm-4:00pm (45m)
Break: Afternoon Break- Sponsored by codeMantra
5:00pm-6:00pm (1h) Event
Exhibit Hall Reception
Grab a drink and a snack and mingle with exhibitors and fellow attendees.
8:00pm-10:00pm (2h) Event
Roundtables
Want to get together with other TOC attendees around a particular topic or project? Sign up to lead a Roundtable, an informal gathering that's entirely up to you. We post your topic online and onsite and provide the space and time. You provide the engaging topic. Please note: Roundtables at TOC are not a place for vendor sales pitches.
7:45am-8:45am (1h)
Break: Coffee
6:00pm-8:00pm (2h)
Break: Dinner
12:20pm-1:40pm (1h 20m)
Break: Lunch- Sponsored by Qbend

Sponsors

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Scott Harvey at scotth@oreilly.com

Media Partner Opportunities

For media partnerships, contact mediapartners@ oreilly.com

Press and Media

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

Contact Us

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