TOC 2013 Schedule

Below are the confirmed and scheduled talks for Tools of Change for Publishing Conference in New York City 2013 (schedule subject to change).

Customize Your Own Schedule

Create your own TOC schedule using the personal scheduler function. Mark the tutorials, sessions, keynotes, and events you want to attend by selecting the calendar icon [calendar icon] next to each listing. Then go to your personal schedule and get your own customized schedule generated.

Broadway Ballroom North
Add to your personal schedule
8:30am Collaborating With Technology Startups Javier Celaya (University of Alcala (Madrid) and Dosdoce.com)
Add to your personal schedule
9:20am Information Wants to be Shared Joshua Gans (Rotman School of Management)
Add to your personal schedule
10:35am The Elusive “Netflix of eBooks” Travis Alber (ReadSocial), Christian Damke (Skoobe), Justo Hidalgo (24Symbols), Liza Daly (Safari Books Online)
Add to your personal schedule
11:25am PubHack: Understanding Industry Barriers, And How To Get Innovating Anyway Kristen McLean (Bookigee), Mitchell Davis (BiblioLabs), Angela D'Agostino (Proquest), Jason Illian (Bookshout)
Broadway Ballroom South
Add to your personal schedule
8:30am Booksellers and Change Oren Teicher (American Booksellers Association)
Add to your personal schedule
10:35am Armchair Astronauts: Designing for the Post-Book Era Corey Pressman (Exprima Media)
Add to your personal schedule
11:25am Debate: eBooks vs. Web Apps For Interactive Content Bill McCoy (International Digital Publishing Forum (IDPF)), Sanders Kleinfeld (O'Reilly Media, Inc.)
Astor Ballroom
Add to your personal schedule
8:30am Revamping Editing: The Invisible Art CANCELLED! Maureen Evans (Poetica), Blaine Cook (Poetica)
Add to your personal schedule
9:20am Reading Books On Pixels And Paper Max Fenton (maxfenton.com), Mandy Brown (A Book Apart), Paul Ford (Activate), Allen Tan (New York Times)
Add to your personal schedule
10:35am Creators and Technology Converging: When Tech Becomes Part of the Story Erin Kissane (Contents Magazine & OpenNews Source), Todd Boss (Motionpoems), Louis-Jacques Darveau (The Alpine Review), Eli Horowitz (The Silent History), Kate Pullinger (Bath Spa University), Russell Quinn (The Silent History)
Duffy/Columbia
Add to your personal schedule
8:30am You Bought It, But Do You Own It? Bill Rosenblatt (GiantSteps Media Technology Strategies)
Add to your personal schedule
9:20am Disruptive Innovations In Emerging Markets: Mxit, Siyavula, Paperight and Worldreader Arthur Attwell (Paperight), Michael Smith (Worldreader)
Add to your personal schedule
11:25am Beyond Devices: Is The Real Value Of eBooks Social Engagement? David Wilk (Booktrix), Pauline Hubert (BookMovement), Glenn Nano (Code Meet Print), Audrey Niffenegger (TIME TRAVELER'S WIFE, HER FEARFUL SYMMETRY), Joe Regal (Zola Books)
Chelsea/Gotham
Add to your personal schedule
8:30am Connecting To and Engaging Your eBook Consumers John Costa (Qbend LLC), Kaushik Sampath (Qbend, LLC), Nathan Welch
Add to your personal schedule
9:20am Dashboard Command of Global Distribution & Sales Reporting Scott Cook (codeMantra, LLC), Gareth Cuddy (ePubDirect), Eric Freese (codeMantra, LLC)
Add to your personal schedule
10:35am Inventory On-Demand: New Models and Value Creation Kelly Gallagher (Ingram Content Group, Inc. )
Add to your personal schedule
11:25am Turning Big Data Into A Big Opportunity Richard Maraschi (IBM Global Media & Entertainment), Joe Wikert (O'Reilly Media, Inc.)
Soho Complex
Add to your personal schedule
8:30am (Typographic) Freedom! Charles Nix (Scott & Nix, Inc.)
Add to your personal schedule
10:35am Merchandising for the Mobile Era Brenda Walker (EndTap)
Add to your personal schedule
11:25am The Long Tail of Niche Publishing Shannon Okey (Cooperative Press)
Add to your personal schedule
1:10pm Plenary
Room: Broadway Ballroom
Startup Showcase Winners
Add to your personal schedule
1:35pm Plenary
Room: Broadway Ballroom
Yes, Content Is Still King John Tayman (Byliner)
Add to your personal schedule
1:50pm Plenary
Room: Broadway Ballroom
Reinventing Comics And Graphic Novels For Digital Mark Waid (Thrillbent)
Add to your personal schedule
2:10pm Plenary
Room: Broadway Ballroom
The Library as Ebook Discovery Zone: More Lessons from *Library Journal's* Public Library Patron Research Meredith Schwartz (Library Journal)
Add to your personal schedule
2:30pm Plenary
Room: Broadway Ballroom
Maria Popova Maria Popova (Brain Pickings)
Empire/Hudson
Add to your personal schedule
9:20am Vision for Professional-Grade User Experience with Digital Content Richard Bowles (Intel Corporation)
Add to your personal schedule
10:35am Bowker: AMA - Live Laura Dawson (Bowker), Carl Kulo (RR Bowker), Patricia Payton (Bowker)
Add to your personal schedule
11:25am Title Management – Two Unique Approaches Scott Cook (codeMantra, LLC), Gareth Cuddy (ePubDirect), Eric Freese (codeMantra, LLC)
Astor Ballroom Foyer
10:05am Morning Break- Sponsored by MailChimp
Room: Exhibit Hall
7:30am Coffee
Room: 7th Floor Foyer
12:10pm Lunch
Room: 5th Floor
8:30am-9:15am (45m) Session
Collaborating With Technology Startups
Javier Celaya (University of Alcala (Madrid) and Dosdoce.com)
Publishers need to work more closely with technology startups. Partnering with them will allow publishing companies to gain access to innovative new products and services and will also provide them with real answers to their imminent future business models. During my 45-minute presentation, I will share insights, methodology and examples on “how to” actively partner with technological startups
9:20am-10:05am (45m) Session
Information Wants to be Shared
Joshua Gans (Rotman School of Management)
The publishing industry is facing large changes as digitization continues to transform the industry. In this session, we will explore the economics of business models for publishing and will argue that these drive players towards models that embrace rather than repel sharing. Taking this perspective can enlarge the set of possible profitable paths for publishers.
10:35am-11:20am (45m) Session
The Elusive “Netflix of eBooks”
Travis Alber (ReadSocial) et al
Every six months or so a story breaks in the publishing media about the launch of a “Netflix of Books.” Shorthand for subscription, on-demand, digital books, it’s a concept that appears again and again in the media, but has been slow to gain traction. Why is this area of publishing not growing more quickly, and what companies are working in this area? Five panelists discuss their experiences.
11:25am-12:10pm (45m) Session
PubHack: Understanding Industry Barriers, And How To Get Innovating Anyway
Kristen McLean (Bookigee) et al
This panel will examine the hidden (and not so hidden) structural issues that can make or break a startup in the publishing space—everything from chaotic and expensive data, to mis-targeting customers, industry bias, rights issues, unimaginative gatekeepers, friction from entrenched interests and more—and how to thread the needle to get the best chance of success.
8:30am-9:15am (45m) Session
Booksellers and Change
Oren Teicher (American Booksellers Association)
Everything about the book business is changing; and, to the surprise of some, bricks and mortar stores are creating new and innovative ways to reach their customers...both online and in their stores. To paraphrase Mark Twain...the reports of our death have been greatly exaggerated.
9:20am-10:05am (45m) Session
From Eye to Brain: Content Design & the “Last Mile” Problem
Peter Meyers (Citia)
Are big blocks of body text the best way to convey ideas? It’s time to rethink writing tactics and layout practices tuned for the Age of Print. Put another way: how much of today’s info torrent do viewers understand? How efficient is the knowledge transfer between author and audience? This session looks at different content design techniques that help improve comprehension and retention.
10:35am-11:20am (45m) Session
Armchair Astronauts: Designing for the Post-Book Era
Corey Pressman (Exprima Media)
The separation of content from container affords publishers and developers an enormous creative opportunity. What was once 'book content' now can be delivered by well designed, open ended, interactive experiences. In the post-book era, readers become users, navigating the frontier from their armchairs via a seamless collusion of multimedia assets.
11:25am-12:10pm (45m) Session
Debate: eBooks vs. Web Apps For Interactive Content
Bill McCoy (International Digital Publishing Forum (IDPF)) et al
Should publishers develop and deliver highly interactive digital experiences as eBooks or as apps coded by Web developers? Bill McCoy, ED of the IDPF, the organization that develops EPUB, and Sanders Kleinfeld, author and HTML developer at O'Reilly, will debate the pros and cons.
8:30am-9:15am (45m) Session
Revamping Editing: The Invisible Art CANCELLED!
Maureen Evans (Poetica) et al
Done right, an editor's work is invisible to readers — so goes tradition. What if we change that? What beauty, value and joy may be shared in opening editing up to the Web? Tools related to production and distribution of content are proliferating, but other aspects of publishing are unchanged from ten years ago.
9:20am-10:05am (45m) Session
Reading Books On Pixels And Paper
Max Fenton (maxfenton.com) et al
With our canons on our phones, our highlights in the clouds, libraries that deliver to local branches, and every treasure just one-click and two-day shipping away— how are we making the most of these luxuries? What are the best features of books—on screen and on paper—and why does this moment feel so exciting as readers?
10:35am-12:10pm (1h 35m) Session
Creators and Technology Converging: When Tech Becomes Part of the Story
Erin Kissane (Contents Magazine & OpenNews Source) et al
In this 2-session “mini-track,” Erin Kissane leads a panel of artists (author, editor, designer/developer, poet, and multimedia producer) in exploring how technology is influencing art and authoring, and how the very nature of creation is being redefined by networked and other tech tools.
8:30am-9:15am (45m) Session
You Bought It, But Do You Own It?
Bill Rosenblatt (GiantSteps Media Technology Strategies)
What rights do consumers get when they purchase eBooks? It turns out that the answer is not so simple, *even if eBooks are DRM-free*. And as reading goes digital, it's a growing concern for publishers and libraries as well as users. We'll explore this legal and technical ticking time bomb and what it will mean in the age of content in the cloud.
9:20am-10:05am (45m) Session
Disruptive Innovations In Emerging Markets: Mxit, Siyavula, Paperight and Worldreader
Arthur Attwell (Paperight) et al
As publishers, our mission should be to put every book within walking distance of every home. Our success will depend on disruptive innovations that get books to people who have never owned a book, where there are no bookstores or libraries.
10:35am-11:20am (45m) Session
The Future of Academic Publishing (Hint: It’s on the Web!)
Richard Price (Academia.edu)
We’ve reached a tipping point as the academic community transitions from publishing research in print to publishing online. Academia.edu founder and CEO Richard Price will discuss how technology is changing the way scientists have historically shared research, what the future holds for academic publishing, and why search engines and social networks represent the future of peer review in science.
11:25am-12:10pm (45m) Session
Beyond Devices: Is The Real Value Of eBooks Social Engagement?
David Wilk (Booktrix) et al
The ebook market's early stages have been dominated by proprietary devices, below-cost pricing and disintermediation of book purveyors. As open environments reduce the power of device lock-in, curation and social interaction will become increasingly valuable components of the reader experience.
8:30am-9:15am (45m) Sponsored Session
Connecting To and Engaging Your eBook Consumers
John Costa (Qbend LLC) et al
This session explores the opportunities available for publishers to improve their return on investment by establishing their own brand presence in the eBook space, selling direct to consumers, creating content that fulfills the need of the consumers, understanding consumer behavior, analyzing data and accelerating their eBook business.
9:20am-10:05am (45m) Sponsored Session
Dashboard Command of Global Distribution & Sales Reporting
Scott Cook (codeMantra, LLC) et al
CODEMANTRA and EPUBDIRECT combine forces to provide an accessible platform for the management and global distribution of eBooks to retail channel partners, along with comprehensive sales reporting and analysis. Visibility on eBook performance has become crucial – as publishers strive to make informed decisions around pricing, sales channels, return on investment and future resource allocation.
10:35am-11:20am (45m) Sponsored Session
Inventory On-Demand: New Models and Value Creation
Kelly Gallagher (Ingram Content Group, Inc. )
Consumers are demanding to read what, how, when, and where they choose. To thrive and succeed in publishing today, publishers must enable content for flexibility and portability. Kelly Gallagher, VP, Content Acquisition of Ingram will review how a publisher can make the move from traditional inventory models to complete “on demand” inventory management models, using today’s technology.
11:25am-12:10pm (45m) Sponsored Session
Turning Big Data Into A Big Opportunity
Richard Maraschi (IBM Global Media & Entertainment) et al
The era of big data is here - with new types of valuable customer information like sales trends, purchase patterns & sentiment. As publishers transform offerings & business models, the ability to leverage customer insights is critical. But without a solid strategy, publishers risk big data simply being a big problem. Learn about the meaning of big data and potential applications & strategies.
8:30am-9:15am (45m) Session
(Typographic) Freedom!
Charles Nix (Scott & Nix, Inc.)
Good books deserve exceptional typography—and a key to creating exceptional typography is the freedom to choose the best typeface for the job. But where are we with typographic choice in eBooks? Should we limit ourselves to resident fonts? Which devices and formats allow font embedding? What are the legal issues regarding embedded fonts? Are we limited to typefaces that are freely available?
9:20am-10:05am (45m) Session
How to Hitch Your Wagon to a Star -- Finding & Connecting With Influencers on Twitter
Marshall Kirkpatrick (Little Bird)
The social web offers an overwhelming stream of opportunity - mixed with a river of noise. Former journalist Marshall Kirkpatrick used tools and systems as the lead writer at publications like TechCrunch and ReadWriteWeb to find knowledge-based opportunities before competitors. In this session he'll talk about systematic influencer discovery & what it says about the publishing industry today.
10:35am-11:20am (45m) Session
Merchandising for the Mobile Era
Brenda Walker (EndTap)
Smartphones and tablets are being adopted at faster rates than almost every other major technology shift in history, while retail space for physical media continues to shrink. Is there a way to replace the tactile, visual experience of browsing in a bookstore that effectively sells digital publications?
11:25am-12:10pm (45m) Session
The Long Tail of Niche Publishing
Shannon Okey (Cooperative Press)
Using the example of knit publishing and its evolving presence in the e-book market, as well as best practices for designers and creatives relating to publishing, we'll explore ways to increase creators' revenue and buck the established publishing system
1:10pm-1:35pm (25m) Keynote
Startup Showcase Winners
From the 10 finalists invited to demonstrate their innovations in person at TOC, a Winner, a Runner-Up, and an Audience Choice Award Winner will be announced during this segment.
1:35pm-1:50pm (15m) Keynote
Yes, Content Is Still King
John Tayman (Byliner)
Hailed as "One of the 10 Most Innovative Media Companies in the World" (Fast Company), start-up publisher Byliner is putting a whole new spin on the development and delivery of content.
1:50pm-2:10pm (20m) Keynote
Reinventing Comics And Graphic Novels For Digital
Mark Waid (Thrillbent)
Comics and graphic novels are print relics in a digital world. Thrillbent.com publisher Mark Waid, a 30-year veteran in the comics field, demonstrates how he and his team have reinvented the comics medium from the ground up for tablets and mobile devices in jaw-dropping ways.
2:10pm-2:30pm (20m) Keynote
The Library as Ebook Discovery Zone: More Lessons from *Library Journal's* Public Library Patron Research
Meredith Schwartz (Library Journal)
Now in its second year, Library Journal’s Patron Profiles: Understanding the Behavior and Preferences of US Public Library Users, offers key insights into patrons’ rapid, enthusiastic adoption of ebooks. Despite “friction” from many publishers’ imposed limits on libraries’ ability to offer content for sharing, demand continues to grow and strong links between patron borrowing and buying endure.
2:30pm-3:00pm (30m) Keynote
Maria Popova
Maria Popova (Brain Pickings)
Maria Popova, Founder & Editor, Brain Pickings.
9:20am-10:05am (45m) Sponsored Session
Vision for Professional-Grade User Experience with Digital Content
Richard Bowles (Intel Corporation)
Based on qualitative research and prototyping, Intel Labs will share a vision for an innovative, open publishing ecosystem for production, distribution and use of digital content that addresses common problems noted by members of the publishing industry, while accelerating innovation in digital content business models.
10:35am-11:20am (45m) Sponsored Session
Bowker: AMA - Live
Laura Dawson (Bowker) et al
In this"Ask Me Anything" session, three representatives from Bowker will take questions on any book industry topic. Carl Kulo will provide answers about readership & trends from PubTrack Consumer Research; Laura Dawson will provide answers about metadata & identifiers & how they are used in the industry; & Pat Payton will provide answers about publishers, libraries, distributors & ebook retailers.
11:25am-12:10pm (45m) Sponsored Session
Title Management – Two Unique Approaches
Scott Cook (codeMantra, LLC) et al
In developing title management modules for its collectionPoint 3.0 (cP3.0) customers, CODEMANTRA has hit on two entirely separate approaches. In meeting requirements for the INTERNATIONAL MONETARY FUND’s publishing division, the company has developed a workflow that leverages existing databases and uses key metadata inputs as workflow and process triggers.
8:30am-12:10pm (3h 40m) Event
Digital Petting Zoo
Looking to get up close and personal with the latest and greatest reading devices and platforms? Zoo Keeper extraordinaire Joe Wikert is bringing the TOC Digital Petting Zoo back this year. Stop by to get hands (and eyes) on experience with all manner of dedicated ereaders and platforms.
10:05am-10:35am (30m)
Break: Morning Break- Sponsored by MailChimp
7:30am-8:30am (1h)
Break: Coffee
12:10pm-1:10pm (1h)
Break: Lunch

Sponsors

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Scott Harvey at scotth@oreilly.com

Media Partner Opportunities

For media partnerships, contact mediapartners@ oreilly.com

Press and Media

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

Contact Us

View a complete list of TOC contacts