BEGIN:VCALENDAR
X-WR-CALNAME:O'Reilly Tools of Change for Publishing Conference 2013 Public Schedule
VERSION:2.0
PRODID:Expectnation
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130212T170000
DTSTART;TZID=US/Eastern:20130212T090000
DTSTAMP:20130213T172050
LOCATION:Soho  Complex
URL:http://www.toccon.com/toc2013/public/schedule/detail/26895
UID:http://toccon.com/toc2013--s2013-02-12-09:00--26895
SUMMARY:Author (R)evolution Day: Be the Change
DESCRIPTION:Presented by Kristen McLean (Bookigee), Kat Meyer (O'Reilly 
 Media, Inc. ), Joe Wikert (O'Reilly Media, Inc.), Porter Anderson (Porte
 r Anderson Media), Jason Allen Ashlock (Movable Type Management), Amanda
  Barbara (Pubslush), Eve Bridburg (Grub Street), Laura  Dawson (Bowker),
  Cory Doctorow (craphound.com), Rob Eagar (WildFire Marketing), Amanda H
 avard (Immersedition), Scott James (Red Hat Project), Mark Jeffrey (Glos
 si.com), Elizabeth Keenan (Penguin Group), Allen Lau (Wattpad), Sabrina 
 McCarthy (Argo Navis & Perseus Distribution), Libby Johnson McKee (Amazo
 n), Dana Newman (Dana Newman), Kate Pullinger (Bath Spa University), Mar
 k Lefebvre (Kobo Inc), Tarah Theoret (NetGalley LLC), Tim Sanders (Net M
 inds). This one-day conference-within-a-conference from the thought lead
 ers at Tools of Change and Publishers Weekly is designed specifically fo
 r professional authors, content creators, agents, and independent author
  service providers who want to move beyond "Social Media 101" to a more 
 robust dialogue about the opportunities in today's rapidly shifting land
 scape.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130212T103000
DTSTART;TZID=US/Eastern:20130212T090000
DTSTAMP:20130218T231719
LOCATION:Broadway Ballroom North
URL:http://www.toccon.com/toc2013/public/schedule/detail/26921
UID:http://toccon.com/toc2013--s2013-02-12-09:00--26921
SUMMARY:Creating Powerful Metadata
DESCRIPTION:Presented by Renee Register (DataCurate). Based on concepts 
 from the facilitator's recent publication, The Metadata Handbook, this w
 orkshop provides introductory metadata training through hands-on metadat
 a creation and review.  www.themetadatahandbook.com
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130213T113000
DTSTART;TZID=US/Eastern:20130213T104500
DTSTAMP:20130220T201941
LOCATION:Broadway Ballroom North
URL:http://www.toccon.com/toc2013/public/schedule/detail/26897
UID:http://toccon.com/toc2013--s2013-02-13-10:45--26897
SUMMARY:The Direct To Consumer Cycle - from Publisher to Reader….and bac
 k!
DESCRIPTION:Presented by Doug Lessing (Firebrand Technologies), Micah Bo
 wers (Bluefire), Susan Ruszala (NetGalley). Selling Ebooks Direct To Con
 sumer requires a seamless purchasing and reading experience for the cons
 umer, yet to date, there are very few programs that have overcome the ch
 allenges of building a complete ecosystem. This session will explore the
  complete cycle of discovery, purchase, delivery, reading and feedback o
 f a thriving Direct To Consumer program.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130213T122000
DTSTART;TZID=US/Eastern:20130213T113500
DTSTAMP:20130217T230259
LOCATION:Broadway Ballroom North
URL:http://www.toccon.com/toc2013/public/schedule/detail/26930
UID:http://toccon.com/toc2013--s2013-02-13-11:35--26930
SUMMARY:What Readers Want: Goodreads Answers Your Questions
DESCRIPTION:Presented by Otis  Chandler (Goodreads.com). What are the to
 p 10 burning questions you'd like to ask readers? As an exclusive for th
 is year's TOC New York, Goodreads is offering attendees the chance to ge
 t the insights you need from what The Economist calls "the world's bigge
 st book club." To submit your questions, go to xxxxx by [date]. The resu
 lts will be discussed in this interactive session led by Otis Chandler, 
 CEO of Goodreads.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130213T142500
DTSTART;TZID=US/Eastern:20130213T134000
DTSTAMP:20130217T230240
LOCATION:Broadway Ballroom North
URL:http://www.toccon.com/toc2013/public/schedule/detail/26800
UID:http://toccon.com/toc2013--s2013-02-13-13:40--26800
SUMMARY:Global eBook Domination Through Better Metadata
DESCRIPTION:Presented by Ashleigh Gardner (Kobo). The eBook market is ma
 turing and most publishers are experienced in domestic sales but are you
  paying the same attention to your foreign markets?  In this session, we
 'll focus on the taxation, currency conversion, categorization, price fo
 rmats - and, share statistics on effective pricing in multiple currencie
 s.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130213T151500
DTSTART;TZID=US/Eastern:20130213T143000
DTSTAMP:20130217T230222
LOCATION:Broadway Ballroom North
URL:http://www.toccon.com/toc2013/public/schedule/detail/26663
UID:http://toccon.com/toc2013--s2013-02-13-14:30--26663
SUMMARY:The Open Book
DESCRIPTION:Presented by Laura  Dawson (Bowker). As books move in the di
 rection of "merging with the internet" (in the words of Hugh McGuire), h
 ow can publishers exploit the possibilities of openness and interoperabi
 lity? Laura Dawson, Product Manager for Identifiers at Bowker, introduce
 s semantic web concepts to the larger book industry.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130214T091500
DTSTART;TZID=US/Eastern:20130214T083000
DTSTAMP:20130216T193713
LOCATION:Broadway Ballroom North
URL:http://www.toccon.com/toc2013/public/schedule/detail/26728
UID:http://toccon.com/toc2013--s2013-02-14-08:30--26728
SUMMARY: Collaborating With Technology Startups
DESCRIPTION:Presented by Javier Celaya (University of Alcala (Madrid) an
 d Dosdoce.com). Publishers need to work more closely with technology sta
 rtups. Partnering with them will allow publishing companies to gain acce
 ss to innovative new products and services and will also provide them wi
 th real answers to their imminent future business models. During my 45-m
 inute presentation, I will share insights, methodology and examples on “
 how to” actively partner with technological startups
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130214T100500
DTSTART;TZID=US/Eastern:20130214T092000
DTSTAMP:20130217T120708
LOCATION:Broadway Ballroom North
URL:http://www.toccon.com/toc2013/public/schedule/detail/27654
UID:http://toccon.com/toc2013--s2013-02-14-09:20--27654
SUMMARY:Information Wants to be Shared
DESCRIPTION:Presented by Joshua Gans (Rotman School of Management). The 
 publishing industry is facing large changes as digitization continues to
  transform the industry. In this session, we will explore the economics 
 of business models for publishing and will argue that these drive player
 s towards models that embrace rather than repel sharing. Taking this per
 spective can enlarge the set of possible profitable paths for publishers
 .
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130214T112000
DTSTART;TZID=US/Eastern:20130214T103500
DTSTAMP:20130217T230023
LOCATION:Broadway Ballroom North
URL:http://www.toccon.com/toc2013/public/schedule/detail/26788
UID:http://toccon.com/toc2013--s2013-02-14-10:35--26788
SUMMARY:The Elusive “Netflix of eBooks”
DESCRIPTION:Presented by Travis Alber (ReadSocial), Christian Damke (Sko
 obe), Justo Hidalgo (24Symbols), Liza Daly (Safari Books Online). Every 
 six months or so a story breaks in the publishing media about the launch
  of a “Netflix of Books.” Shorthand for subscription, on-demand, digital
  books, it’s a concept that appears again and again in the media, but ha
 s been slow to gain traction. Why is this area of publishing not growing
  more quickly, and what companies are working in this area?  Five paneli
 sts discuss their experiences.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130214T121000
DTSTART;TZID=US/Eastern:20130214T112500
DTSTAMP:20130214T225057
LOCATION:Broadway Ballroom North
URL:http://www.toccon.com/toc2013/public/schedule/detail/27693
UID:http://toccon.com/toc2013--s2013-02-14-11:25--27693
SUMMARY:PubHack: Understanding Industry Barriers, And How To Get Innovat
 ing Anyway
DESCRIPTION:Presented by Kristen McLean (Bookigee), Mitchell Davis (Bibl
 ioLabs), Angela D'Agostino (Proquest), Jason Illian (Bookshout). This pa
 nel will examine the hidden (and not so hidden) structural issues that c
 an make or break a startup in the publishing space—everything from chaot
 ic and expensive data, to mis-targeting customers, industry bias, rights
  issues, unimaginative gatekeepers, friction from entrenched interests a
 nd more—and how to thread the needle to get the best chance of success.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130212T123000
DTSTART;TZID=US/Eastern:20130212T110000
DTSTAMP:20130228T194208
LOCATION:Broadway Ballroom North
URL:http://www.toccon.com/toc2013/public/schedule/detail/26706
UID:http://toccon.com/toc2013--s2013-02-12-11:00--26706
SUMMARY:UPFRONT XHTML: For Workflow, Not Just the Web
DESCRIPTION:Presented by Dave Cramer (Hachette Book Group), Stefan Herma
 nn (infinity-loop GmbH), Bill Kasdorf (Apex Content Solutions), Denis Sa
 ulnier (Harvard Business Publishing). HTML 5 is the lingua franca for EP
 UB 3, modern browsers, and apps-—and XML gives it the rigor and power ne
 eded for your whole workflow, not just the end of it. In this session, B
 ill Kasdorf will show how XHTML is being used to create a foundational m
 odel for publishers that provides the structure and semantics demanded b
 y repositories, rendering, and repurposing while providing HTML-based ag
 ility.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130212T150000
DTSTART;TZID=US/Eastern:20130212T133000
DTSTAMP:20130217T230507
LOCATION:Broadway Ballroom North
URL:http://www.toccon.com/toc2013/public/schedule/detail/26753
UID:http://toccon.com/toc2013--s2013-02-12-13:30--26753
SUMMARY:The Challenges of Distributing Digital Content to Multiple Sales
  Channels
DESCRIPTION:Presented by Karen Tripp (O'Reilly Media). Karen Tripp, Digi
 tal Distribution Manager at O'Reilly Media, discusses the challenges of 
 distributing ebooks to various retail channels such as Amazon and iBooks
 . File and metadata preparation will be discussed, as well as file deliv
 ery and strategies for effectively delivering content.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130212T170000
DTSTART;TZID=US/Eastern:20130212T153000
DTSTAMP:20130213T192736
LOCATION:Broadway Ballroom North
URL:http://www.toccon.com/toc2013/public/schedule/detail/26764
UID:http://toccon.com/toc2013--s2013-02-12-15:30--26764
SUMMARY:Born Accessible: An up-to-the minute update on the tools, standa
 rds, techniques and developments that support 'Inclusive Publishing' pra
 ctices
DESCRIPTION:Presented by Betsy Beaumon (Benetech), Larry Goldberg (Natio
 nal Center for Accessible Media at WGBH (NCAM)), Rick Johnson (Ingram | 
 VitalSource), George Kerscher (Daisy Consortium), Doug Klein (Nook Media
 , LLC). A tour of evolving technologies, including mobile devices and e-
 readers, that provide reading experiences for people with disabilities a
 nd others. New reading systems, publishing tools and practices, EPUB 3, 
 smart graphics, best practices, the Content Model for accessible images,
  and new retail models. Insights into content accessibility from publish
 ers, retailers, researchers, builders and users.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130213T113000
DTSTART;TZID=US/Eastern:20130213T104500
DTSTAMP:20130216T134613
LOCATION:Broadway Ballroom South
URL:http://www.toccon.com/toc2013/public/schedule/detail/27678
UID:http://toccon.com/toc2013--s2013-02-13-10:45--27678
SUMMARY:Worldwide Mobile Content And Commerce Usage And Trends - What Yo
 u Need To Know To Thrive In A Global Economy
DESCRIPTION:Presented by Marjorie DeHey (MEF). Mobile is no longer just 
 a conventient purchasing tool, it is a channel through which consumers c
 an manage their daily lives. According to the MEF Global Consumer Survey
  2012, 88% of the world’s mobile media users had engaged with some form 
 of mobile content and commerce in the last 6 months - up from 82% in 201
 1. As mobile thrives, learn what your business needs to do to stay ahead
  of the curve.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130213T122000
DTSTART;TZID=US/Eastern:20130213T113500
DTSTAMP:20130214T224512
LOCATION:Broadway Ballroom South
URL:http://www.toccon.com/toc2013/public/schedule/detail/27664
UID:http://toccon.com/toc2013--s2013-02-13-11:35--27664
SUMMARY:Lean Publishing: The Future of Publishing, for Authors and Publi
 shers
DESCRIPTION:Presented by Peter Armstrong (Leanpub). Lean Publishing is t
 he act of publishing an in-progress ebook using lightweight tools and ma
 ny iterations to get reader feedback, pivot until you have the right boo
 k and build traction once you do. This talk explains why this is the fut
 ure of publishing, and how the Lean Publishing approach can be used by a
 uthors and by publishers. It also sketches the roots and evolution of Le
 an Publishing.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130213T142500
DTSTART;TZID=US/Eastern:20130213T134000
DTSTAMP:20130214T224638
LOCATION:Broadway Ballroom South
URL:http://www.toccon.com/toc2013/public/schedule/detail/27515
UID:http://toccon.com/toc2013--s2013-02-13-13:40--27515
SUMMARY:End To End Accessibility: A Journey Through The Supply Chain
DESCRIPTION:Presented by Dave Gunn (Royal National Institute of Blind Pe
 ople), Sarah Hilderley (EDItEUR Ltd), Doug Klein (Nook Media, LLC), Rick
  Johnson (Ingram | VitalSource). This session will explore, with experts
  from across the industry, how accessibility can and should be considere
 d throughout the life of an e-book to ensure that delivery of the mainst
 ream format, is usable by people with disabilities.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130213T151500
DTSTART;TZID=US/Eastern:20130213T143000
DTSTAMP:20130214T193612
LOCATION:Broadway Ballroom South
URL:http://www.toccon.com/toc2013/public/schedule/detail/28640
UID:http://toccon.com/toc2013--s2013-02-13-14:30--28640
SUMMARY:Publisher Evolution: Embracing Change Through Partnerships
DESCRIPTION:Presented by Laura Baldwin (O'Reilly Media, Inc.), Phil	 Oll
 ila (Ingram Content Group Inc.). In this session you'll hear from O'Reil
 ly's Laura Baldwin and Ingram's Phil Ollila on how both their organizati
 ons have worked together to build a blueprint for the publisher of tomor
 row. O'Reilly used to be like many other publishers. Almost everything w
 as done in-house and outsourcing was almost considered a corporate weakn
 ess.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130214T091500
DTSTART;TZID=US/Eastern:20130214T083000
DTSTAMP:20130214T222315
LOCATION:Broadway Ballroom South
URL:http://www.toccon.com/toc2013/public/schedule/detail/26625
UID:http://toccon.com/toc2013--s2013-02-14-08:30--26625
SUMMARY:Booksellers and Change
DESCRIPTION:Presented by Oren Teicher (American Booksellers Association)
 . Everything about the book business is changing; and, to the surprise o
 f some, bricks and mortar stores are creating new and innovative ways to
  reach their customers...both online and in their stores. To paraphrase 
 Mark Twain...the reports of our death have been greatly exaggerated.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130214T100500
DTSTART;TZID=US/Eastern:20130214T092000
DTSTAMP:20130216T193742
LOCATION:Broadway Ballroom South
URL:http://www.toccon.com/toc2013/public/schedule/detail/26774
UID:http://toccon.com/toc2013--s2013-02-14-09:20--26774
SUMMARY:From Eye to Brain: Content Design & the “Last Mile” Problem
DESCRIPTION:Presented by Peter Meyers (Citia). Are big blocks of body te
 xt the best way to convey ideas? It’s time to rethink writing tactics an
 d layout practices tuned for the Age of Print. Put another way: how much
  of today’s info torrent do viewers understand? How efficient is the kno
 wledge transfer between author and audience? This session looks at diffe
 rent content design techniques that help improve comprehension and reten
 tion.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130214T112000
DTSTART;TZID=US/Eastern:20130214T103500
DTSTAMP:20130222T160615
LOCATION:Broadway Ballroom South
URL:http://www.toccon.com/toc2013/public/schedule/detail/26720
UID:http://toccon.com/toc2013--s2013-02-14-10:35--26720
SUMMARY:Armchair Astronauts: Designing for the Post-Book Era
DESCRIPTION:Presented by Corey Pressman (Exprima Media). The separation 
 of content from container affords publishers and developers an enormous 
 creative opportunity.  What was once 'book content' now can be delivered
  by well designed, open ended, interactive experiences. In the post-book
  era, readers become users, navigating the frontier from their armchairs
  via a seamless collusion of multimedia assets.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130214T121000
DTSTART;TZID=US/Eastern:20130214T112500
DTSTAMP:20130217T230013
LOCATION:Broadway Ballroom South
URL:http://www.toccon.com/toc2013/public/schedule/detail/27368
UID:http://toccon.com/toc2013--s2013-02-14-11:25--27368
SUMMARY:Debate: eBooks vs. Web Apps For Interactive Content
DESCRIPTION:Presented by Bill McCoy (International Digital Publishing Fo
 rum (IDPF)), Sanders Kleinfeld (O'Reilly Media, Inc.). Should publishers
  develop and deliver highly interactive digital experiences as eBooks or
  as apps coded by Web developers? Bill McCoy, ED of the IDPF, the organi
 zation that develops EPUB, and Sanders Kleinfeld, author and HTML develo
 per at O'Reilly, will debate the pros and cons.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130213T151500
DTSTART;TZID=US/Eastern:20130213T134000
DTSTAMP:20130219T200532
LOCATION:Astor Ballroom
URL:http://www.toccon.com/toc2013/public/schedule/detail/27033
UID:http://toccon.com/toc2013--s2013-02-13-13:40--27033
SUMMARY:Publishing Startup Showcase
DESCRIPTION:Presented by Mark  Jacobsen (O'Reilly AlphaTech Ventures), O
 tis  Chandler (Goodreads.com), Liza Daly (Safari Books Online). Startup 
 Showcase gives groundbreaking publishing startups a chance to show their
  stuff to the world. Our team of investors, VCs, and industry analysts w
 ill select ten leading publishing startups from all the submissions we r
 eceive. These ten firms will present their technologies and tell their s
 tories live at the Startup Showcase on February 13.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130213T113000
DTSTART;TZID=US/Eastern:20130213T104500
DTSTAMP:20130214T140629
LOCATION:Astor Ballroom
URL:http://www.toccon.com/toc2013/public/schedule/detail/26936
UID:http://toccon.com/toc2013--s2013-02-13-10:45--26936
SUMMARY:Preparing Content for Next-Generation Learning
DESCRIPTION:Presented by Greg Grossmeier (Creative Commons), Michael Jay
  (Educational Systemics, Inc.). The move from lock step curriculum to le
 arner centric education hinges on basic technology—metadata. The Learnin
 g Resource Metadata Initiative (LRMI) defines an open, flexible, and ric
 h schema with which publishers can make new and legacy content available
  to support self-guided and learner focused education. Come explore the 
 implications for OER providers, commercial publishers, and educators.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130213T122000
DTSTART;TZID=US/Eastern:20130213T113500
DTSTAMP:20130213T170645
LOCATION:Astor Ballroom
URL:http://www.toccon.com/toc2013/public/schedule/detail/26596
UID:http://toccon.com/toc2013--s2013-02-13-11:35--26596
SUMMARY:Scientific Articles To The People
DESCRIPTION:Presented by Jens Hofman Hansen (State and University Librar
 y, Denmark). This will be a story about how we, at The State and Univers
 ity Library of Denmark, have created a new online service that may chall
 enge or develop existing business models in the publishing world. The ca
 se demonstrates how you can reach a wider audence with existing content 
 just by rethinking the distribution method.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130214T091500
DTSTART;TZID=US/Eastern:20130214T083000
DTSTAMP:20130218T195359
LOCATION:Astor Ballroom
URL:http://www.toccon.com/toc2013/public/schedule/detail/27649
UID:http://toccon.com/toc2013--s2013-02-14-08:30--27649
SUMMARY:Revamping Editing: The Invisible Art CANCELLED!
DESCRIPTION:Presented by Maureen Evans (Poetica), Blaine Cook (Poetica).
  Done right, an editor's work is invisible to readers — so goes traditio
 n. What if we change that? What beauty, value and joy may be shared in o
 pening editing up to the Web? Tools related to production and distributi
 on of content are proliferating, but other aspects of publishing are unc
 hanged from ten years ago.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130214T100500
DTSTART;TZID=US/Eastern:20130214T092000
DTSTAMP:20130214T163333
LOCATION:Astor Ballroom
URL:http://www.toccon.com/toc2013/public/schedule/detail/27729
UID:http://toccon.com/toc2013--s2013-02-14-09:20--27729
SUMMARY:Reading Books On Pixels And Paper
DESCRIPTION:Presented by Max Fenton (maxfenton.com), Mandy Brown (A Book
  Apart), Paul Ford (Activate), Allen Tan (New York Times). With our cano
 ns on our phones, our highlights in the clouds, libraries that deliver t
 o local branches, and every treasure just one-click and two-day shipping
  away— how are we making the most of these luxuries? What are the best f
 eatures of books—on screen and on paper—and why does this moment feel so
  exciting as readers?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130214T121000
DTSTART;TZID=US/Eastern:20130214T103500
DTSTAMP:20130214T175746
LOCATION:Astor Ballroom
URL:http://www.toccon.com/toc2013/public/schedule/detail/27697
UID:http://toccon.com/toc2013--s2013-02-14-10:35--27697
SUMMARY:Creators and Technology Converging: When Tech Becomes Part of th
 e Story
DESCRIPTION:Presented by Erin Kissane (Contents Magazine & OpenNews Sour
 ce), Todd Boss (Motionpoems), Louis-Jacques Darveau (The Alpine Review),
  Eli Horowitz (The Silent History), Kate Pullinger (Bath Spa University)
 , Russell Quinn (The Silent History). In this 2-session “mini-track,” Er
 in Kissane leads a panel of artists (author, editor, designer/developer,
  poet, and multimedia producer) in exploring how technology is influenci
 ng art and authoring, and how the very nature of creation is being redef
 ined by networked and other tech tools.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130213T113000
DTSTART;TZID=US/Eastern:20130213T104500
DTSTAMP:20130220T015142
LOCATION:Soho Complex
URL:http://www.toccon.com/toc2013/public/schedule/detail/27098
UID:http://toccon.com/toc2013--s2013-02-13-10:45--27098
SUMMARY:Open Standards in the Walled Garden
DESCRIPTION:Presented by Amanda Gomm (Digital Bindery), Tom McCluskey (D
 igital Bindery). It's been over a year since the EPUB 3.0 standard was r
 eleased and adoption is still provisional at best. In this presentation 
 we will look at how the major reading systems interpret the standard (or
  don't) and address ways to ensure your content looks as good as possibl
 e.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130213T122000
DTSTART;TZID=US/Eastern:20130213T113500
DTSTAMP:20130219T045616
LOCATION:Soho Complex
URL:http://www.toccon.com/toc2013/public/schedule/detail/27764
UID:http://toccon.com/toc2013--s2013-02-13-11:35--27764
SUMMARY:Buy Once, Sync Anywhere
DESCRIPTION:Presented by Oliver Brooks (ValoBox and CompletelyNovel). Co
 nsumers are starting to wake up to the lock-in they're facing with the l
 arge retail ebook platforms. Despite promises to the contrary, there's s
 imply no guarantee the ebook you buy from vendor X today will be readabl
 e on platform Y tomorrow.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130213T142500
DTSTART;TZID=US/Eastern:20130213T134000
DTSTAMP:20130215T224818
LOCATION:Soho Complex
URL:http://www.toccon.com/toc2013/public/schedule/detail/27113
UID:http://toccon.com/toc2013--s2013-02-13-13:40--27113
SUMMARY:Book as API
DESCRIPTION:Presented by Hugh McGuire (PressBooks / LibriVox / Iambik ),
  Alistair Croll (Solve For Interesting). An API is an Application Progra
 mming Interface, which allows different software programs to talk to eac
 h other, which in turn allows new software and services to be built on a
 n existing platform. What is the API for books now? What will it look li
 ke in 5 years?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130213T151500
DTSTART;TZID=US/Eastern:20130213T143000
DTSTAMP:20130216T134851
LOCATION:Soho Complex
URL:http://www.toccon.com/toc2013/public/schedule/detail/27616
UID:http://toccon.com/toc2013--s2013-02-13-14:30--27616
SUMMARY:Designing And Creating A Social Book App Using Open-source Techn
 ologies
DESCRIPTION:Presented by Haig Armen (Emily Carr University of Art + Desi
 gn). Canadian designer, Haig Armen will share the strategy, design and t
 echnology used to create a new approach to a digital book - a social boo
 k.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130214T091500
DTSTART;TZID=US/Eastern:20130214T083000
DTSTAMP:20130225T185112
LOCATION:Soho Complex
URL:http://www.toccon.com/toc2013/public/schedule/detail/28733
UID:http://toccon.com/toc2013--s2013-02-14-08:30--28733
SUMMARY:(Typographic) Freedom!
DESCRIPTION:Presented by Charles Nix (Scott & Nix, Inc.). Good books des
 erve exceptional typography—and a key to creating exceptional typography
  is the freedom to choose the best typeface for the job. But where are w
 e with typographic choice in eBooks? Should we limit ourselves to reside
 nt fonts? Which devices and formats allow font embedding? What are the l
 egal issues regarding embedded fonts? Are we limited to typefaces that a
 re freely available?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130214T100500
DTSTART;TZID=US/Eastern:20130214T092000
DTSTAMP:20130225T171404
LOCATION:Soho Complex
URL:http://www.toccon.com/toc2013/public/schedule/detail/27656
UID:http://toccon.com/toc2013--s2013-02-14-09:20--27656
SUMMARY:How to Hitch Your Wagon to a Star -- Finding & Connecting With I
 nfluencers on Twitter
DESCRIPTION:Presented by Marshall Kirkpatrick (Little Bird). The social 
 web offers an overwhelming stream of opportunity - mixed with a river of
  noise.  Former journalist Marshall Kirkpatrick used tools and systems a
 s the lead writer at publications like TechCrunch and ReadWriteWeb to fi
 nd knowledge-based opportunities before competitors. In this session he'
 ll talk about systematic influencer discovery & what it says about the p
 ublishing industry today.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130214T112000
DTSTART;TZID=US/Eastern:20130214T103500
DTSTAMP:20130214T193346
LOCATION:Soho Complex
URL:http://www.toccon.com/toc2013/public/schedule/detail/27647
UID:http://toccon.com/toc2013--s2013-02-14-10:35--27647
SUMMARY:Merchandising for the Mobile Era
DESCRIPTION:Presented by Brenda Walker (EndTap). Smartphones and tablets
  are being adopted at faster rates than almost every other major technol
 ogy shift in history, while retail space for physical media continues to
  shrink. Is there a way to replace the tactile, visual experience of bro
 wsing in a bookstore that effectively sells digital publications?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130214T121000
DTSTART;TZID=US/Eastern:20130214T112500
DTSTAMP:20130214T193424
LOCATION:Soho Complex
URL:http://www.toccon.com/toc2013/public/schedule/detail/26726
UID:http://toccon.com/toc2013--s2013-02-14-11:25--26726
SUMMARY:The Long Tail of Niche Publishing
DESCRIPTION:Presented by Shannon Okey (Cooperative Press). Using the exa
 mple of knit publishing and its evolving presence in the e-book market, 
 as well as best practices for designers and creatives relating to publis
 hing, we'll explore ways to increase creators' revenue and buck the esta
 blished publishing system
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130213T210000
DTSTART;TZID=US/Eastern:20130213T200000
DTSTAMP:20130217T230107
LOCATION:Soho Complex
URL:http://www.toccon.com/toc2013/public/schedule/detail/28528
UID:http://toccon.com/toc2013--s2013-02-13-20:00--28528
SUMMARY:Maintaining the Backlist
DESCRIPTION:The ebooks we make are getting better and better … which unf
 ortunately makes our backlist ebooks look worse and worse. If you have h
 undreds or thousands of backlist ebooks, how are you keeping them up to 
 date?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130212T150000
DTSTART;TZID=US/Eastern:20130212T133000
DTSTAMP:20130214T133616
LOCATION:Duffy/Columbia
URL:http://www.toccon.com/toc2013/public/schedule/detail/27120
UID:http://toccon.com/toc2013--s2013-02-12-13:30--27120
SUMMARY:What Are Altmetrics And What Can They Do For Me?
DESCRIPTION:Presented by Todd Carpenter (NISO - National Information Sta
 ndards Organization). Alternative metrics, or altmetrics, are being rapi
 dly applied in a variety of contexts for the STEM community. They are pr
 oviding a number of new assessment tools for the research community. How
 ever, their application isn’t just for academic publishers. During this 
 session, we will explore what alt metrics are, how they are derived, and
  and how they are applied.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130212T170000
DTSTART;TZID=US/Eastern:20130212T153000
DTSTAMP:20130307T185740
LOCATION:Duffy/Columbia
URL:http://www.toccon.com/toc2013/public/schedule/detail/26977
UID:http://toccon.com/toc2013--s2013-02-12-15:30--26977
SUMMARY:Get Better at Git: Applying Version Control to Publishing
DESCRIPTION:Presented by Tim Berglund (GitHub, Inc.), Matthew McCullough
  (GitHub, Inc.). A thorough introduction to the day-to-day Git commands 
 and concepts, with just enough exploration of the internals and how they
  can be applied specifically to publishing - to make Git come together f
 or you.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130212T103000
DTSTART;TZID=US/Eastern:20130212T090000
DTSTAMP:20130214T232255
LOCATION:Duffy/Columbia
URL:http://www.toccon.com/toc2013/public/schedule/detail/26781
UID:http://toccon.com/toc2013--s2013-02-12-09:00--26781
SUMMARY:Books at the Block Party: The Economics and Outcomes of a Local 
 Literary Economy
DESCRIPTION:Presented by Stephanie Anderson (Darien Library), Dan Blank 
 (We Grow Media), Rachel Fershleiser (Tumblr), Kassia Krozser (Booksquare
 .com), Kevin Smokler (Kevin Smokler enterprises). Anyone can tell an aut
 hor/bookseller/publisher or library to be "engaged with the community." 
 But how and why? What are the metrics/case studies that back up this fee
 l-good but time consuming approach? In this session we'll hear great sto
 ries of local literary engagement from the authors, companies and organi
 zations that practice it and believe books are a vital part of a region'
 s ecosystem.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130212T123000
DTSTART;TZID=US/Eastern:20130212T110000
DTSTAMP:20130213T192604
LOCATION:Duffy/Columbia
URL:http://www.toccon.com/toc2013/public/schedule/detail/26676
UID:http://toccon.com/toc2013--s2013-02-12-11:00--26676
SUMMARY:Service Changes Everything
DESCRIPTION:Presented by Søren Peter Sørensen (Systime). Publishing is i
 ncreasingly about establishing and maintaining processes, not about prod
 ucing once and for all finished and final products. This is especially t
 he case in digital publishing, when publishing dynamic online books and 
 selling them as licensing-services. In this session the audience will le
 arn about some open platforms that are useful to service oriented operat
 ions.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130213T113000
DTSTART;TZID=US/Eastern:20130213T104500
DTSTAMP:20130214T233139
LOCATION:Duffy/Columbia
URL:http://www.toccon.com/toc2013/public/schedule/detail/26690
UID:http://toccon.com/toc2013--s2013-02-13-10:45--26690
SUMMARY:The Third Tier: Between the Big Six and Self-Publishing, a Digit
 al-First Business Model
DESCRIPTION:Presented by Jon Feldman (Open Air Publishing), Jennifer Lee
  (Plympton), Evan Ratliff (The Atavist). Just as professionalized blogs 
 emerged in the mid-2000s between legacy journalism and personal blogging
 , a new tier of digital-first publishers is growing between the traditio
 nal publishers and the wild west of self-publishing. They combine profes
 sional production values with the nimbleness and flexibility of digital,
  and have a different mindset for a different economic system.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130213T122000
DTSTART;TZID=US/Eastern:20130213T113500
DTSTAMP:20130208T174301
LOCATION:Duffy/Columbia
URL:http://www.toccon.com/toc2013/public/schedule/detail/26790
UID:http://toccon.com/toc2013--s2013-02-13-11:35--26790
SUMMARY:The World From Another View - Small And Non-US Publishers Going 
 Global
DESCRIPTION:Presented by Tobias Nielsén (Density (of Volante)). Tobias N
 ielsén, CEO and publishing director of the research-based publisher Vola
 nte, shares some lessons learned when trying to launch an international 
 digital-first imprint – from a small-country perspective. US and other E
 nglish-language publishers take a bigger share of our Swedish market eve
 ry year, but how can we strike back?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130213T142500
DTSTART;TZID=US/Eastern:20130213T134000
DTSTAMP:20130215T202740
LOCATION:Duffy/Columbia
URL:http://www.toccon.com/toc2013/public/schedule/detail/26768
UID:http://toccon.com/toc2013--s2013-02-13-13:40--26768
SUMMARY:America vs. The World (and Itself): Publishing in the Age of Glo
 balization
DESCRIPTION:Presented by Edward Nawotka (PublishingPerspectives.com). Ov
 erseas markets have long been resistant to the perceived cultural imperi
 alism of America, but with Apple, Google, and Amazon dominating the digi
 tal publishing space, resistance is futile. Right? Perhaps. In this talk
 , Ed Nawotka, editor of Publishing Perspectives looks at the impact of t
 hese companies abroad and their prognosis for the future.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130213T151500
DTSTART;TZID=US/Eastern:20130213T143000
DTSTAMP:20130216T151035
LOCATION:Duffy/Columbia
URL:http://www.toccon.com/toc2013/public/schedule/detail/26763
UID:http://toccon.com/toc2013--s2013-02-13-14:30--26763
SUMMARY:Intuitive XML-first Maximizes Publications
DESCRIPTION:Presented by David Rech (Scribe), Andrew Hughes (Random Hous
 e), Neil Litt (Princeton University Press), Joe Vriend (HarperCollins Ch
 ristian Publishing - Zondervan). Each participant has been responsible i
 n implementing a multichannel, XML-first workflow.  In this session, we 
 will focus on practical, intuitive ways to achieve that in your publishi
 ng program. Moderated by David Rech (Scribe Inc.), the team of participa
 nts includes Andy Hughes (Knopf Doubleday Publishing Group), Neil Litt (
 Princeton University Press), and Joe Vriend (Zondervan).
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130214T091500
DTSTART;TZID=US/Eastern:20130214T083000
DTSTAMP:20130216T135115
LOCATION:Duffy/Columbia
URL:http://www.toccon.com/toc2013/public/schedule/detail/26722
UID:http://toccon.com/toc2013--s2013-02-14-08:30--26722
SUMMARY:You Bought It, But Do You Own It?
DESCRIPTION:Presented by Bill Rosenblatt (GiantSteps Media Technology St
 rategies). What rights do consumers get when they purchase eBooks?  It t
 urns out that the answer is not so simple, *even if eBooks are DRM-free*
 .  And as reading goes digital, it's a growing concern for publishers an
 d libraries as well as users.  We'll explore this legal and technical ti
 cking time bomb and what it will mean in the age of content in the cloud
 .
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130214T100500
DTSTART;TZID=US/Eastern:20130214T092000
DTSTAMP:20130226T171841
LOCATION:Duffy/Columbia
URL:http://www.toccon.com/toc2013/public/schedule/detail/26698
UID:http://toccon.com/toc2013--s2013-02-14-09:20--26698
SUMMARY:Disruptive Innovations In Emerging Markets: Mxit, Siyavula, Pape
 right and Worldreader
DESCRIPTION:Presented by Arthur Attwell (Paperight), Michael Smith (Worl
 dreader). As publishers, our mission should be to put every book within 
 walking distance of every home. Our success will depend on disruptive in
 novations that get books to people who have never owned a book, where th
 ere are no bookstores or libraries.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130214T112000
DTSTART;TZID=US/Eastern:20130214T103500
DTSTAMP:20130215T002853
LOCATION:Duffy/Columbia
URL:http://www.toccon.com/toc2013/public/schedule/detail/26696
UID:http://toccon.com/toc2013--s2013-02-14-10:35--26696
SUMMARY:The Future of Academic Publishing (Hint: It’s on the Web!)
DESCRIPTION:Presented by Richard Price (Academia.edu). We’ve reached a t
 ipping point as the academic community transitions from publishing resea
 rch in print to publishing online. Academia.edu founder and CEO Richard 
 Price will discuss how technology is changing the way scientists have hi
 storically shared research, what the future holds for academic publishin
 g, and why search engines and social networks represent the future of pe
 er review in science.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130214T121000
DTSTART;TZID=US/Eastern:20130214T112500
DTSTAMP:20121106T173310
LOCATION:Duffy/Columbia
URL:http://www.toccon.com/toc2013/public/schedule/detail/26809
UID:http://toccon.com/toc2013--s2013-02-14-11:25--26809
SUMMARY:Beyond Devices: Is The Real Value Of eBooks Social Engagement?
DESCRIPTION:Presented by David Wilk (Booktrix), Pauline Hubert (BookMove
 ment), Glenn Nano (Code Meet Print), Audrey Niffenegger (TIME TRAVELER'S
  WIFE, HER FEARFUL SYMMETRY), Joe Regal (Zola Books). The ebook market's
  early stages have been dominated by proprietary devices, below-cost pri
 cing and disintermediation of book purveyors. As open environments reduc
 e the power of device lock-in, curation and social interaction will beco
 me increasingly valuable components of the reader experience.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130212T150000
DTSTART;TZID=US/Eastern:20130212T133000
DTSTAMP:20130215T195306
LOCATION:Chelsea/Gotham
URL:http://www.toccon.com/toc2013/public/schedule/detail/26810
UID:http://toccon.com/toc2013--s2013-02-12-13:30--26810
SUMMARY:Hands-on Workshop: Creating an Intuitive eBook for Tablets Using
  HTML5, CSS3 and jQuery Mobile
DESCRIPTION:Presented by Tyler Martin (Deloitte Digital). Using open web
  standards and jQuery Mobile, we will learn techniques for creating a to
 uch friendly, responsive digital experience. We will also explore respon
 sive tactics, HTML5 video, CSS3 animations, and touch events to create a
 n interactive eBook fit for any tablet on the market.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130212T170000
DTSTART;TZID=US/Eastern:20130212T153000
DTSTAMP:20130307T184854
LOCATION:Chelsea/Gotham
URL:http://www.toccon.com/toc2013/public/schedule/detail/26747
UID:http://toccon.com/toc2013--s2013-02-12-15:30--26747
SUMMARY:UX Design for Digital Books: Creating Engaging Digital Reading E
 xperiences
DESCRIPTION:Presented by Meagan Timney (Blurb, Inc.). As the digital pub
 lishing landscape stands at the precipice of change, authors are in a un
 ique position to create not just “eBooks” or “screen-based books”, but h
 olistic and integrated “digital reading experiences”.  Attendees will le
 arn first-hand how to apply UX design strategies to the creation of “dig
 ital reading experiences.”
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130212T103000
DTSTART;TZID=US/Eastern:20130212T090000
DTSTAMP:20130220T014543
LOCATION:Chelsea/Gotham
URL:http://www.toccon.com/toc2013/public/schedule/detail/26815
UID:http://toccon.com/toc2013--s2013-02-12-09:00--26815
SUMMARY:Mastering Kindle Fixed Layout eBooks
DESCRIPTION:Presented by Joshua Tallent (eBook Architects, now Firebrand
  Technologies). The new Kindle Fire HD tablets and the exciting advancem
 ents in fixed layout capabilities available in KF8 have expanded the dig
 ital options for publishers with complex book designs. This workshop wil
 l cover the process of creating all of the different kinds of enhanced f
 ixed layout files in the KF8 system, including children's, comics, and n
 on-fiction.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130212T123000
DTSTART;TZID=US/Eastern:20130212T110000
DTSTAMP:20130215T163924
LOCATION:Chelsea/Gotham
URL:http://www.toccon.com/toc2013/public/schedule/detail/26714
UID:http://toccon.com/toc2013--s2013-02-12-11:00--26714
SUMMARY:CSS3 (and HTML!) for Publishers
DESCRIPTION:Presented by Nellie McKesson (O'Reilly Media, Inc.). CSS3’s 
 new Paged Media spec provides us with a set of tools to craft all book f
 ormats--including print--from the same HTML source, establishing a fresh
 , flexible, and attainable route to single-source publishing. I'll share
  technical details, workflow suggestions, and prerequisites for implemen
 ting an HTML/CSS book-making toolchain in your organization.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130213T113000
DTSTART;TZID=US/Eastern:20130213T104500
DTSTAMP:20130219T045423
LOCATION:Chelsea/Gotham
URL:http://www.toccon.com/toc2013/public/schedule/detail/27734
UID:http://toccon.com/toc2013--s2013-02-13-10:45--27734
SUMMARY:How Do I Successfully Migrate To EPUB 3/HTML5?
DESCRIPTION:Presented by John Wheeler (SPi Global). To successfully migr
 ate to EPUB 3/HTML5 requires the necessary technology, resources and the
  know-how to do it. This session will provide an overview of the pitfall
 s to avoid, and provide a roadmap on how to manage this process. Topics 
 to be covered include CSS, audio and video content, SVG Support, Media O
 verlays, Scripting and much more.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130213T122000
DTSTART;TZID=US/Eastern:20130213T113500
DTSTAMP:20130214T193538
LOCATION:Chelsea/Gotham
URL:http://www.toccon.com/toc2013/public/schedule/detail/28205
UID:http://toccon.com/toc2013--s2013-02-13-11:35--28205
SUMMARY:From PDF To Professional Publishing Quality ePUB 3 Under 1 Hour:
  Introducing Silk Evolve
DESCRIPTION:Presented by Patrick Martinent (Newgen KnowledgeWorks Pvt Lt
 d). Silk Evolve is an integrated product for professional, high-quality 
 conversion of PDF to ePUB3. A person trained to work with this tool can 
 produce books involving complex style elements such as footnotes, tables
 , index pages, and hyperlinks using automation, enabling a 24-hour turna
 round time. Silk’s 12-step standardized review process facilitates focus
 ed approach and delivers consistent quality.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130214T112000
DTSTART;TZID=US/Eastern:20130214T103500
DTSTAMP:20130109T192923
LOCATION:Chelsea/Gotham
URL:http://www.toccon.com/toc2013/public/schedule/detail/28222
UID:http://toccon.com/toc2013--s2013-02-14-10:35--28222
SUMMARY:Inventory On-Demand:  New Models and Value Creation
DESCRIPTION:Presented by Kelly  Gallagher (Ingram Content Group, Inc. ).
  Consumers are demanding to read what, how, when, and where they choose.
  To thrive and succeed in publishing today, publishers must enable conte
 nt for flexibility and portability. Kelly Gallagher, VP, Content Acquisi
 tion of Ingram will review how a publisher can make the move from tradit
 ional inventory models to complete “on demand” inventory management mode
 ls, using today’s technology.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130214T091500
DTSTART;TZID=US/Eastern:20130214T083000
DTSTAMP:20130214T155131
LOCATION:Chelsea/Gotham
URL:http://www.toccon.com/toc2013/public/schedule/detail/28559
UID:http://toccon.com/toc2013--s2013-02-14-08:30--28559
SUMMARY:Connecting To and Engaging Your eBook Consumers
DESCRIPTION:Presented by John Costa (Qbend LLC), Kaushik Sampath (Qbend,
  LLC), Nathan Welch. This session explores the opportunities available f
 or publishers to improve their return on investment by establishing thei
 r own brand presence in the eBook space, selling direct to consumers, cr
 eating content that fulfills the need of the consumers, understanding co
 nsumer behavior, analyzing data and accelerating their eBook business.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130214T121000
DTSTART;TZID=US/Eastern:20130214T112500
DTSTAMP:20130214T181420
LOCATION:Chelsea/Gotham
URL:http://www.toccon.com/toc2013/public/schedule/detail/28620
UID:http://toccon.com/toc2013--s2013-02-14-11:25--28620
SUMMARY:Turning Big Data Into A Big Opportunity
DESCRIPTION:Presented by Richard Maraschi (IBM Global Media & Entertainm
 ent), Joe Wikert (O'Reilly Media, Inc.). The era of big data is here - w
 ith new types of valuable customer information like sales trends, purcha
 se patterns & sentiment. As publishers transform offerings & business mo
 dels, the ability to leverage customer insights is critical. But without
  a solid strategy, publishers risk big data simply being a big problem. 
 Learn about the meaning of big data and potential applications & strateg
 ies.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130214T100500
DTSTART;TZID=US/Eastern:20130214T092000
DTSTAMP:20130122T171425
LOCATION:Chelsea/Gotham
URL:http://www.toccon.com/toc2013/public/schedule/detail/28604
UID:http://toccon.com/toc2013--s2013-02-14-09:20--28604
SUMMARY:Dashboard Command of Global Distribution & Sales Reporting
DESCRIPTION:Presented by Scott Cook (codeMantra, LLC), Gareth Cuddy (ePu
 bDirect), Eric Freese (codeMantra, LLC). CODEMANTRA and EPUBDIRECT combi
 ne forces to provide an accessible platform for the management and globa
 l distribution of eBooks to retail channel partners, along with comprehe
 nsive sales reporting and analysis. Visibility on eBook performance has 
 become crucial – as publishers strive to make  informed decisions around
  pricing, sales channels, return on investment and future resource alloc
 ation.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130213T142500
DTSTART;TZID=US/Eastern:20130213T134000
DTSTAMP:20130214T144453
LOCATION:Chelsea/Gotham
URL:http://www.toccon.com/toc2013/public/schedule/detail/28561
UID:http://toccon.com/toc2013--s2013-02-13-13:40--28561
SUMMARY:Industry Experts Dialog about “The Evolution of Intellectual Pro
 perty and Contract Management in the Digital Age”
DESCRIPTION:Presented by Greg Pizzuti (IBM Software), Gregg Guest (Fadel
  Partners, Inc.), Pascal Honscher (O'Reilly Media, Inc.), Julie Irish (H
 arvard Business Publishing), Edward Klaris (Condé Nast), Kris Kliemann (
 John Wiley & Sons Inc). The ability to quickly onboard content, manage a
 ssociated rights & reward contributors is the backbone of any publisher.
  New technology capabilities can support your publishing enterprise as i
 t evolves. Now you can integrate enterprise class solutions that support
  asset management, monetization, rights, royalties & contracts. Join our
  expert panelists for lessons learned & ideas you can take back.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130213T151500
DTSTART;TZID=US/Eastern:20130213T143000
DTSTAMP:20130219T045723
LOCATION:Chelsea/Gotham
URL:http://www.toccon.com/toc2013/public/schedule/detail/28706
UID:http://toccon.com/toc2013--s2013-02-13-14:30--28706
SUMMARY:Winning eBook Strategies: The iPublishCentral Workshop
DESCRIPTION:Presented by Sameer Shariff (iPublishCentral). In this sessi
 on, Sameer Shariff will look at the different aspects of putting togethe
 r a winning eBook strategy. The session will showcase case studies of su
 ccess stories from publishers around the world using iPublishCentral. Th
 is session will also introduce new features in iPublishCentral 4.2, high
 lighting the next generation of eBook delivery with richer content.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130212T150000
DTSTART;TZID=US/Eastern:20130212T133000
DTSTAMP:20130220T014740
LOCATION:Empire/Hudson
URL:http://www.toccon.com/toc2013/public/schedule/detail/26600
UID:http://toccon.com/toc2013--s2013-02-12-13:30--26600
SUMMARY:Achieving Beautiful Typography in eBooks
DESCRIPTION:Presented by Amanda Gomm (Digital Bindery). We know how to t
 ypeset print books, and by now, we know how to crank out EPUBs. It's tim
 e to create some typographical standards for the eBooks we publish.  Joi
 n publication designer and EPUB expert Anne-Marie Concepcion as she lays
  out how we can get the twains to meet.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130212T170000
DTSTART;TZID=US/Eastern:20130212T153000
DTSTAMP:20130217T230520
LOCATION:Empire/Hudson
URL:http://www.toccon.com/toc2013/public/schedule/detail/26711
UID:http://toccon.com/toc2013--s2013-02-12-15:30--26711
SUMMARY:Mashups, Models, and Monetization: Making your indexes go all th
 e way
DESCRIPTION:Presented by Pilar Wyman (Wyman Indexing). Pilar Wyman, Pres
 ident of the American Society for Indexing (ASI), demonstrates model mas
 hed-up indexes which link both back into text and beyond, providing incr
 eased opportunities for discoverability and monetization for eBooks and 
 other eContent.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130212T103000
DTSTART;TZID=US/Eastern:20130212T090000
DTSTAMP:20130218T182847
LOCATION:Empire/Hudson
URL:http://www.toccon.com/toc2013/public/schedule/detail/26756
UID:http://toccon.com/toc2013--s2013-02-12-09:00--26756
SUMMARY:Book Sprints: Zero To Book In 5 Days
DESCRIPTION:Presented by Fabienne Riener (Sourcefabric o.p.s), Adam Hyde
  (Esetera). This workshop explores the concept of Book Sprints, a collab
 orative process of conceiving, writing and publishing a book in 3-5 days
 .
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130212T123000
DTSTART;TZID=US/Eastern:20130212T110000
DTSTAMP:20130217T230454
LOCATION:Empire/Hudson
URL:http://www.toccon.com/toc2013/public/schedule/detail/26985
UID:http://toccon.com/toc2013--s2013-02-12-11:00--26985
SUMMARY:How Libraries Use Publisher Metadata
DESCRIPTION:Presented by Steven Shadle (University of Washington Librari
 es). Studies have repeatedly shown that including publisher metadata in 
 systems used by libraries (including library catalogs, link resolvers an
 d search engines) increases usage.  Find out how libraries provide acces
 s to electronic content through your metadata and what you can do to imp
 rove that access.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130214T112000
DTSTART;TZID=US/Eastern:20130214T103500
DTSTAMP:20130131T190804
LOCATION:Empire/Hudson
URL:http://www.toccon.com/toc2013/public/schedule/detail/28668
UID:http://toccon.com/toc2013--s2013-02-14-10:35--28668
SUMMARY:Bowker: AMA - Live
DESCRIPTION:Presented by Laura  Dawson (Bowker), Carl Kulo (RR Bowker), 
 Patricia Payton (Bowker). In this"Ask Me Anything" session, three repres
 entatives from Bowker will take questions on any book industry topic. Ca
 rl Kulo will provide answers about readership & trends from PubTrack Con
 sumer Research; Laura Dawson will provide answers about metadata & ident
 ifiers & how they are used in the industry; & Pat Payton will provide an
 swers about publishers, libraries, distributors & ebook retailers.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130214T121000
DTSTART;TZID=US/Eastern:20130214T112500
DTSTAMP:20130131T190806
LOCATION:Empire/Hudson
URL:http://www.toccon.com/toc2013/public/schedule/detail/28637
UID:http://toccon.com/toc2013--s2013-02-14-11:25--28637
SUMMARY:Title Management – Two Unique Approaches
DESCRIPTION:Presented by Scott Cook (codeMantra, LLC), Gareth Cuddy (ePu
 bDirect), Eric Freese (codeMantra, LLC). In developing title management 
 modules for its collectionPoint 3.0 (cP3.0) customers, CODEMANTRA has hi
 t on two entirely separate approaches. In meeting requirements for the I
 NTERNATIONAL MONETARY FUND’s publishing division, the company has develo
 ped a workflow that leverages existing databases and uses key metadata i
 nputs as workflow and process triggers.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130214T100500
DTSTART;TZID=US/Eastern:20130214T092000
DTSTAMP:20130211T150052
LOCATION:Empire/Hudson
URL:http://www.toccon.com/toc2013/public/schedule/detail/29446
UID:http://toccon.com/toc2013--s2013-02-14-09:20--29446
SUMMARY:Vision for Professional-Grade User Experience with Digital Conte
 nt
DESCRIPTION:Presented by Richard Bowles (Intel Corporation). Based on qu
 alitative research and prototyping, Intel Labs will share a vision for a
 n innovative, open publishing ecosystem for production, distribution and
  use of digital content that addresses common problems noted by members 
 of the publishing industry, while accelerating innovation in digital con
 tent business models.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130213T113000
DTSTART;TZID=US/Eastern:20130213T104500
DTSTAMP:20130217T114412
LOCATION:Empire
URL:http://www.toccon.com/toc2013/public/schedule/detail/28146
UID:http://toccon.com/toc2013--s2013-02-13-10:45--28146
SUMMARY:The Future of Content and Online Learning –– Are You e-Textbook 
 Ready?
DESCRIPTION:Presented by Kent	 Freeman (Vital Source Technologies Inc., 
 an Ingram Content Group Company). Are e-textbooks on your radar? In this
  session, Kent Freeman of Ingram's Vital Source, will share insight abou
 t implementing e-textbook programs in online environments. Kent will dem
 onstrate advanced content and system integrations including EPUB3 conten
 t, single sign-on integrations, and e-textbook apps on mobile devices th
 at create the dynamic experiences students and faculty demand today.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130213T122000
DTSTART;TZID=US/Eastern:20130213T113500
DTSTAMP:20130217T114835
LOCATION:Empire
URL:http://www.toccon.com/toc2013/public/schedule/detail/28209
UID:http://toccon.com/toc2013--s2013-02-13-11:35--28209
SUMMARY:The Digital Book Market: A Segmented Approach
DESCRIPTION:Presented by Jim Hamilton (InfoTrends), Jo-Ann McDevitt (Ass
 ociation of Educational Publishers), Peter Givler (Association of Americ
 an University Presses). This session is designed to discuss how the mark
 et will adapt to changing dynamics. Industry leaders in book publishing 
 will explore how digital technology is impacting a number of different m
 arket segments including religious publishing, educational publishing, t
 echnical publishing and children’s books.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130213T142500
DTSTART;TZID=US/Eastern:20130213T134000
DTSTAMP:20130214T121511
LOCATION:Empire
URL:http://www.toccon.com/toc2013/public/schedule/detail/28504
UID:http://toccon.com/toc2013--s2013-02-13-13:40--28504
SUMMARY:Unleashing the Power of Reader Community Through Video Chat Even
 ts
DESCRIPTION:Presented by Steve  Gottlieb (Shindig). Learn how the Shindi
 g video chat platform can help you superserve the book industry, create 
 new and unique online content, and open new online revenue streams. Larg
 e-scale author video chat events represent the best new strategem to eng
 age readers and attract new ones, and ignite worth of mouth crowd sourci
 ng by providing readers with meaningful and memorable experiences.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130213T151500
DTSTART;TZID=US/Eastern:20130213T143000
DTSTAMP:20130116T193339
LOCATION:Empire
URL:http://www.toccon.com/toc2013/public/schedule/detail/28508
UID:http://toccon.com/toc2013--s2013-02-13-14:30--28508
SUMMARY:Improving Your Margins
DESCRIPTION:Presented by Sol Rosenberg (Copia Interactive, LLC), Seth Ka
 ufman (Copia Interactive). The big question:How do I increase profitabil
 ity & sales for digital content? Here’s a surprising answer: start with 
 your very own title list. Annotations may be a cute (and ‘must-have’) fe
 ature, but did you know it can hold the secret to publicity, engagement 
 and sales in new and surprising ways? Find out how with case studies ove
 r the last few years with a variety of different types of titles.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130214T121000
DTSTART;TZID=US/Eastern:20130214T083000
DTSTAMP:20130217T230057
LOCATION:Astor Ballroom Foyer
URL:http://www.toccon.com/toc2013/public/schedule/detail/27665
UID:http://toccon.com/toc2013--s2013-02-14-08:30--27665
SUMMARY:Digital Petting Zoo
DESCRIPTION:Looking to get up close and personal with the latest and gre
 atest reading devices and platforms? Zoo Keeper extraordinaire Joe Wiker
 t is bringing the TOC Digital Petting Zoo back this year. Stop by to get
  hands (and eyes) on experience with all manner of dedicated ereaders an
 d platforms.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130213T091000
DTSTART;TZID=US/Eastern:20130213T085500
DTSTAMP:20130217T113515
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2013/public/schedule/detail/28522
UID:http://toccon.com/toc2013--s2013-02-13-08:55--28522
SUMMARY:Some Reasons for Optimism
DESCRIPTION:Presented by Tim O'Reilly (O'Reilly Media, Inc.). The ebook 
 transition has had many publishers running scared. Tim O'Reilly is still
  excited about the future of publishing, and optimistic that we're disco
 vering it, bit by bit. He'll share his thoughts from the front lines.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130213T092500
DTSTART;TZID=US/Eastern:20130213T091000
DTSTAMP:20130219T045936
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2013/public/schedule/detail/28518
UID:http://toccon.com/toc2013--s2013-02-13-09:10--28518
SUMMARY:How to Change the Future
DESCRIPTION:Presented by Brian David Johnson (Intel Corporation). In the
  next decade it will be possible to turn anything into a computer.  We w
 ill be living in a world where we are surrounded by computational intell
 igence.  What tools do we need to design this future?  How can we envisi
 on our tomorrows so that we can start building them today?  It is possib
 le to change the future and it’s simpler than you might think.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130213T094500
DTSTART;TZID=US/Eastern:20130213T093500
DTSTAMP:20130219T050006
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2013/public/schedule/detail/28045
UID:http://toccon.com/toc2013--s2013-02-13-09:35--28045
SUMMARY:Top 10 Reasons to Plan for a Successful Migration to EPUB 3/HTML
 5
DESCRIPTION:Presented by John Wheeler (SPi Global). The impact of EPUB 3
  and HTML5 continues to expand. In this keynote, you will learn the top 
 reasons to maximize your content for different devices and why you shoul
 d be converting your existing assets to HTML5.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130213T101500
DTSTART;TZID=US/Eastern:20130213T094500
DTSTAMP:20130220T154200
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2013/public/schedule/detail/27069
UID:http://toccon.com/toc2013--s2013-02-13-09:45--27069
SUMMARY:Henry Jenkins in Conversation with Brian David Johnson and Cory 
 Doctorow
DESCRIPTION:Presented by Henry Jenkins (University of Southern Californi
 a), Brian David Johnson (Intel Corporation), Cory Doctorow (craphound.co
 m). Henry Jenkins, Provost’s Professor of Communication, Journalism and 
 Cinematic Arts, USC Annenberg in conversation with Futurist at Intel Cor
 poration, Brian David Johnson and Cory Doctorow, Science fiction author,
  activist, journalist and blogger.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130213T160500
DTSTART;TZID=US/Eastern:20130213T160000
DTSTAMP:20121221T174522
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2013/public/schedule/detail/28092
UID:http://toccon.com/toc2013--s2013-02-13-16:00--28092
SUMMARY:Wednesday Afternoon Keynotes
DESCRIPTION:Program chairs Kat Meyer and Joe Wikert introduce the aftern
 oon keynote segment.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130213T164000
DTSTART;TZID=US/Eastern:20130213T162500
DTSTAMP:20130225T171308
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2013/public/schedule/detail/28188
UID:http://toccon.com/toc2013--s2013-02-13-16:25--28188
SUMMARY:The Future of Publishing, Authoring, and the Internet: A Firesid
 e Chat with Douglas Rushkoff and Evan Williams
DESCRIPTION:Presented by Douglas Rushkoff ("Program or Be Programmed"), 
 Evan Williams (The Obvious Corporation). Join Media Theorist Doug Rushko
 ff and entrepreneur Evan Williams for an engaging discussion about the f
 uture of the Web, and the implications for authors, readers, and the pub
 lishing industry.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130213T170000
DTSTART;TZID=US/Eastern:20130213T164000
DTSTAMP:20130219T185014
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2013/public/schedule/detail/26929
UID:http://toccon.com/toc2013--s2013-02-13-16:40--26929
SUMMARY:Great Expectations for Digital Publishing with HTML5 and the Ope
 n Web Platform
DESCRIPTION:Presented by Jeff Jaffe (World Wide Web Consortium (W3C)).  
 Today’s eBook market is dynamic, fast-changing and strong. eBooks compet
 e with printed versions, and there is a wide choice of hardware and soft
 ware available for eBook readers. Nevertheless, publishers face major bu
 siness and technical challenges in this market, some of which could be r
 educed or removed by standardization such as HTML5 and the Open Web Plat
 form.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130214T133500
DTSTART;TZID=US/Eastern:20130214T131000
DTSTAMP:20130219T184452
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2013/public/schedule/detail/27669
UID:http://toccon.com/toc2013--s2013-02-14-13:10--27669
SUMMARY:Startup Showcase Winners
DESCRIPTION:From the 10 finalists invited to demonstrate their innovatio
 ns in person at TOC, a Winner, a Runner-Up, and an Audience Choice Award
  Winner will be announced during this segment.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130214T135000
DTSTART;TZID=US/Eastern:20130214T133500
DTSTAMP:20130219T185249
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2013/public/schedule/detail/28850
UID:http://toccon.com/toc2013--s2013-02-14-13:35--28850
SUMMARY:Yes, Content Is Still King
DESCRIPTION:Presented by John Tayman (Byliner). Hailed as "One of the 10
  Most Innovative Media Companies in the World" (Fast Company), start-up 
 publisher Byliner is putting a whole new spin on the development and del
 ivery of content.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130214T141000
DTSTART;TZID=US/Eastern:20130214T135000
DTSTAMP:20130219T185554
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2013/public/schedule/detail/27071
UID:http://toccon.com/toc2013--s2013-02-14-13:50--27071
SUMMARY:Reinventing Comics And Graphic Novels For Digital
DESCRIPTION:Presented by Mark Waid (Thrillbent). Comics and graphic nove
 ls are print relics in a digital world. Thrillbent.com publisher Mark Wa
 id, a 30-year veteran in the comics field, demonstrates how he and his t
 eam have reinvented the comics medium from the ground up for tablets and
  mobile devices in jaw-dropping ways.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130214T143000
DTSTART;TZID=US/Eastern:20130214T141000
DTSTAMP:20130225T171531
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2013/public/schedule/detail/26723
UID:http://toccon.com/toc2013--s2013-02-14-14:10--26723
SUMMARY:The Library as Ebook Discovery Zone: More Lessons from *Library 
 Journal's* Public Library Patron Research
DESCRIPTION:Presented by Meredith Schwartz (Library Journal). Now in its
  second year, Library Journal’s Patron Profiles: Understanding the Behav
 ior and Preferences of US Public Library Users, offers key insights into
  patrons’ rapid, enthusiastic adoption of ebooks. Despite “friction” fro
 m many publishers’ imposed limits on libraries’ ability to offer content
  for sharing, demand continues to grow and strong links between patron b
 orrowing and buying endure.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130214T150000
DTSTART;TZID=US/Eastern:20130214T143000
DTSTAMP:20130225T171514
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2013/public/schedule/detail/27315
UID:http://toccon.com/toc2013--s2013-02-14-14:30--27315
SUMMARY:Maria Popova
DESCRIPTION:Presented by Maria Popova (Brain Pickings). Maria Popova, Fo
 under & Editor, Brain Pickings.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130213T162000
DTSTART;TZID=US/Eastern:20130213T160500
DTSTAMP:20130219T184250
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2013/public/schedule/detail/28090
UID:http://toccon.com/toc2013--s2013-02-13-16:05--28090
SUMMARY:Present Shock
DESCRIPTION:Presented by Douglas Rushkoff ("Program or Be Programmed"). 
 People spent the twentieth century obsessed with the future. We created 
 technologies that would help connect us faster, gather news, map the pla
 net, compile knowledge, and connect with anyone, at anytime. We strove f
 or an instantaneous network where time and space could be compressed int
 o one focal point: everyone would be everywhere at once.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130213T093500
DTSTART;TZID=US/Eastern:20130213T092500
DTSTAMP:20130219T045952
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2013/public/schedule/detail/28153
UID:http://toccon.com/toc2013--s2013-02-13-09:25--28153
SUMMARY:Unbound
DESCRIPTION:Presented by Matt MacInnis (Inkling). Matt MacInnis, CEO of 
 Inkling, will discuss newly announced technologies that will aid not onl
 y in the construction of structured, high-fidelity digital products, but
  also provide powerful new ways to drive content discovery among consume
 rs.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130213T162500
DTSTART;TZID=US/Eastern:20130213T162000
DTSTAMP:20130219T184657
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2013/public/schedule/detail/27339
UID:http://toccon.com/toc2013--s2013-02-13-16:20--27339
SUMMARY:Medium
DESCRIPTION:Presented by Evan Williams (The Obvious Corporation). Evan W
 illiams, co-founder of Pyra Labs (creators of Blogger) and Twitter will 
 be giving a brief demo of his new online publishing platform, "Medium."
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130213T085500
DTSTART;TZID=US/Eastern:20130213T084500
DTSTAMP:20130213T201750
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2013/public/schedule/detail/28046
UID:http://toccon.com/toc2013--s2013-02-13-08:45--28046
SUMMARY:Welcome & Announcements
DESCRIPTION:Presented by Kat Meyer (O'Reilly Media, Inc. ), Joe Wikert (
 O'Reilly Media, Inc.). TOC opening remarks by program chairs Kat Meyer a
 nd Joe Wikert.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130213T180000
DTSTART;TZID=US/Eastern:20130213T170000
DTSTAMP:20130219T045814
LOCATION:Exhibit Hall
URL:http://www.toccon.com/toc2013/public/schedule/detail/27037
UID:http://toccon.com/toc2013--s2013-02-13-17:00--27037
SUMMARY:Exhibit Hall Reception
DESCRIPTION:Grab a drink and a snack and mingle with exhibitors and fell
 ow attendees.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130213T220000
DTSTART;TZID=US/Eastern:20130213T200000
DTSTAMP:20121003T191424
LOCATION:See Roundtable Schedule for Locations
URL:http://www.toccon.com/toc2013/public/schedule/detail/27034
UID:http://toccon.com/toc2013--s2013-02-13-20:00--27034
SUMMARY:Roundtables
DESCRIPTION:Want to get together with other TOC attendees around a parti
 cular topic or project? Sign up to lead a Roundtable, an informal gather
 ing that's entirely up to you. We post your topic online and onsite and 
 provide the space and time. You provide the engaging topic. Please note:
  Roundtables at TOC are not a place for vendor sales pitches.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20130212T193000
DTSTART;TZID=US/Eastern:20130212T180000
DTSTAMP:20130214T232650
LOCATION:Liberty Theater at Dave and Busters (234 West 42nd Street at 7t
 h Ave.))
URL:http://www.toccon.com/toc2013/public/schedule/detail/28563
UID:http://toccon.com/toc2013--s2013-02-12-18:00--28563
SUMMARY:TOC Drinkup at the Liberty Theater
DESCRIPTION:We're kicking off TOC with drinks Tuesday evening at the his
 toric Liberty Theater (234 West 42nd Street), just a short walk from the
  Marriott Marquis.  Hosted by O’Reilly Media
END:VEVENT
END:VCALENDAR