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Sessions

Below is the list of all confirmed breakout sessions for TOC 2013. These expert-led breakout sessions focus on analysis as well as hands-on, practical advice.

Javier Celaya (University of Alcala (Madrid) and Dosdoce.com)
Publishers need to work more closely with technology startups. Partnering with them will allow publishing companies to gain access to innovative new products and services and will also provide them with real answers to their imminent future business models. During my 45-minute presentation, I will share insights, methodology and examples on “how to” actively partner with technological startups
Charles Nix (Scott & Nix, Inc.)
Good books deserve exceptional typography—and a key to creating exceptional typography is the freedom to choose the best typeface for the job. But where are we with typographic choice in eBooks? Should we limit ourselves to resident fonts? Which devices and formats allow font embedding? What are the legal issues regarding embedded fonts? Are we limited to typefaces that are freely available?
Amanda Gomm (Digital Bindery)
We know how to typeset print books, and by now, we know how to crank out EPUBs. It's time to create some typographical standards for the eBooks we publish. Join publication designer and EPUB expert Anne-Marie Concepcion as she lays out how we can get the twains to meet.
7th Floor Foyer
Edward Nawotka (PublishingPerspectives.com)
Overseas markets have long been resistant to the perceived cultural imperialism of America, but with Apple, Google, and Amazon dominating the digital publishing space, resistance is futile. Right? Perhaps. In this talk, Ed Nawotka, editor of Publishing Perspectives looks at the impact of these companies abroad and their prognosis for the future.
Dana Newman (Dana Newman)
In a world where authors must increasingly take responsibility for a much wider series of career-management decisions, perhaps none has bigger implications than key copyright and intellectual property decisions. Join Dana Newman, a specialist in these issues, as she runs down the fundamentals that any entrepreneurial author needs to manage in today’s shifting content and technology environment.
Corey Pressman (Exprima Media)
Presentation: external link

Presentation

The separation of content from container affords publishers and developers an enormous creative opportunity. What was once 'book content' now can be delivered by well designed, open ended, interactive experiences. In the post-book era, readers become users, navigating the frontier from their armchairs via a seamless collusion of multimedia assets.
Kristen McLean (Bookigee), Kat Meyer (O'Reilly Media, Inc. ), Joe Wikert (O'Reilly Media, Inc.), Porter Anderson (Porter Anderson Media), Jason Allen Ashlock (Movable Type Management), Amanda Barbara (Pubslush), Eve Bridburg (Grub Street), Laura Dawson (Bowker), Cory Doctorow (craphound.com), Rob Eagar (WildFire Marketing), Amanda Havard (Immersedition), Scott James (Red Hat Project), Mark Jeffrey (Glossi.com), Elizabeth Keenan (Penguin Group), Allen Lau (Wattpad), Sabrina McCarthy (Argo Navis & Perseus Distribution), Libby Johnson McKee (Amazon), Dana Newman (Dana Newman), Kate Pullinger (Bath Spa University), Mark Lefebvre (Kobo Inc), Tarah Theoret (NetGalley LLC), Tim Sanders (Net Minds)
This one-day conference-within-a-conference from the thought leaders at Tools of Change and Publishers Weekly is designed specifically for professional authors, content creators, agents, and independent author service providers who want to move beyond "Social Media 101" to a more robust dialogue about the opportunities in today's rapidly shifting landscape.
Moderated by:
David Wilk (Booktrix)
Panelists:
Pauline Hubert (BookMovement), Glenn Nano (Code Meet Print), Audrey Niffenegger (TIME TRAVELER'S WIFE, HER FEARFUL SYMMETRY), Joe Regal (Zola Books)
The ebook market's early stages have been dominated by proprietary devices, below-cost pricing and disintermediation of book purveyors. As open environments reduce the power of device lock-in, curation and social interaction will become increasingly valuable components of the reader experience.
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Hugh McGuire (PressBooks / LibriVox / Iambik ), Alistair Croll (Solve For Interesting)
An API is an Application Programming Interface, which allows different software programs to talk to each other, which in turn allows new software and services to be built on an existing platform. What is the API for books now? What will it look like in 5 years?
Fabienne Riener (Sourcefabric o.p.s), Adam Hyde (Esetera)
This workshop explores the concept of Book Sprints, a collaborative process of conceiving, writing and publishing a book in 3-5 days.
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Stephanie Anderson (Darien Library), Dan Blank (We Grow Media), Rachel Fershleiser (Tumblr), Kassia Krozser (Booksquare.com), Kevin Smokler (Kevin Smokler enterprises)
Anyone can tell an author/bookseller/publisher or library to be "engaged with the community." But how and why? What are the metrics/case studies that back up this feel-good but time consuming approach? In this session we'll hear great stories of local literary engagement from the authors, companies and organizations that practice it and believe books are a vital part of a region's ecosystem.
Oren Teicher (American Booksellers Association)
Everything about the book business is changing; and, to the surprise of some, bricks and mortar stores are creating new and innovative ways to reach their customers...both online and in their stores. To paraphrase Mark Twain...the reports of our death have been greatly exaggerated.
Moderated by:
Betsy Beaumon (Benetech)
Panelists:
Larry Goldberg (National Center for Accessible Media at WGBH (NCAM)), Rick Johnson (Ingram | VitalSource), George Kerscher (Daisy Consortium), Doug Klein (Nook Media, LLC)
A tour of evolving technologies, including mobile devices and e-readers, that provide reading experiences for people with disabilities and others. New reading systems, publishing tools and practices, EPUB 3, smart graphics, best practices, the Content Model for accessible images, and new retail models. Insights into content accessibility from publishers, retailers, researchers, builders and users.
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Laura Dawson (Bowker), Carl Kulo (RR Bowker), Patricia Payton (Bowker)
In this"Ask Me Anything" session, three representatives from Bowker will take questions on any book industry topic. Carl Kulo will provide answers about readership & trends from PubTrack Consumer Research; Laura Dawson will provide answers about metadata & identifiers & how they are used in the industry; & Pat Payton will provide answers about publishers, libraries, distributors & ebook retailers.
Oliver Brooks (ValoBox and CompletelyNovel)
Consumers are starting to wake up to the lock-in they're facing with the large retail ebook platforms. Despite promises to the contrary, there's simply no guarantee the ebook you buy from vendor X today will be readable on platform Y tomorrow.
Moderated by:
Jacob Lewis (Figment )
Panelists:
Amanda Barbara (Pubslush), Scott James (Red Hat Project), Mark Jeffrey (Glossi.com), Allen Lau (Wattpad)
Join this eclectic panel of innovators as they explore the implications of a publishing future driven not by traditional gatekeepers, but by communities of readers and writers curating and interacting with content in many forms.
John Costa (Qbend LLC), Kaushik Sampath (Qbend, LLC), Nathan Welch Moderated by: Joe Wikert
This session explores the opportunities available for publishers to improve their return on investment by establishing their own brand presence in the eBook space, selling direct to consumers, creating content that fulfills the need of the consumers, understanding consumer behavior, analyzing data and accelerating their eBook business.
Renee Register (DataCurate)
Based on concepts from the facilitator's recent publication, The Metadata Handbook, this workshop provides introductory metadata training through hands-on metadata creation and review. www.themetadatahandbook.com
Moderated by:
Erin Kissane (Contents Magazine & OpenNews Source)
Panelists:
Todd Boss (Motionpoems), Louis-Jacques Darveau (The Alpine Review), Eli Horowitz (The Silent History), Kate Pullinger (Bath Spa University), Russell Quinn (The Silent History)
In this 2-session “mini-track,” Erin Kissane leads a panel of artists (author, editor, designer/developer, poet, and multimedia producer) in exploring how technology is influencing art and authoring, and how the very nature of creation is being redefined by networked and other tech tools.
Nellie McKesson (O'Reilly Media, Inc.)
CSS3’s new Paged Media spec provides us with a set of tools to craft all book formats--including print--from the same HTML source, establishing a fresh, flexible, and attainable route to single-source publishing. I'll share technical details, workflow suggestions, and prerequisites for implementing an HTML/CSS book-making toolchain in your organization.
Scott Cook (codeMantra, LLC), Gareth Cuddy (ePubDirect), Eric Freese (codeMantra, LLC)
CODEMANTRA and EPUBDIRECT combine forces to provide an accessible platform for the management and global distribution of eBooks to retail channel partners, along with comprehensive sales reporting and analysis. Visibility on eBook performance has become crucial – as publishers strive to make informed decisions around pricing, sales channels, return on investment and future resource allocation.
Bill McCoy (International Digital Publishing Forum (IDPF)), Sanders Kleinfeld (O'Reilly Media, Inc.)
Should publishers develop and deliver highly interactive digital experiences as eBooks or as apps coded by Web developers? Bill McCoy, ED of the IDPF, the organization that develops EPUB, and Sanders Kleinfeld, author and HTML developer at O'Reilly, will debate the pros and cons.
Haig Armen (Emily Carr University of Art + Design)
Canadian designer, Haig Armen will share the strategy, design and technology used to create a new approach to a digital book - a social book.
Looking to get up close and personal with the latest and greatest reading devices and platforms? Zoo Keeper extraordinaire Joe Wikert is bringing the TOC Digital Petting Zoo back this year. Stop by to get hands (and eyes) on experience with all manner of dedicated ereaders and platforms.
Arthur Attwell (Paperight), Michael Smith (Worldreader)
As publishers, our mission should be to put every book within walking distance of every home. Our success will depend on disruptive innovations that get books to people who have never owned a book, where there are no bookstores or libraries.
Laura Dawson (Bowker)
Presentation: Embracing Data Presentation [PPTX]
Join Bowker’s Data Diva Laura Dawson as she explains the basics of Data and Metadata, the key things authors should be monitoring in their own data stream, and how new innovations in Open Data will transform the publishing future.
Dave Gunn (Royal National Institute of Blind People), Sarah Hilderley (EDItEUR Ltd), Doug Klein (Nook Media, LLC), Rick Johnson (Ingram | VitalSource)
This session will explore, with experts from across the industry, how accessibility can and should be considered throughout the life of an e-book to ensure that delivery of the mainstream format, is usable by people with disabilities.
Grab a drink and a snack and mingle with exhibitors and fellow attendees.
Peter Meyers (Citia)
Are big blocks of body text the best way to convey ideas? It’s time to rethink writing tactics and layout practices tuned for the Age of Print. Put another way: how much of today’s info torrent do viewers understand? How efficient is the knowledge transfer between author and audience? This session looks at different content design techniques that help improve comprehension and retention.
Patrick Martinent (Newgen KnowledgeWorks Pvt Ltd)
Silk Evolve is an integrated product for professional, high-quality conversion of PDF to ePUB3. A person trained to work with this tool can produce books involving complex style elements such as footnotes, tables, index pages, and hyperlinks using automation, enabling a 24-hour turnaround time. Silk’s 12-step standardized review process facilitates focused approach and delivers consistent quality.
Tim Berglund (DataStax), Matthew McCullough (GitHub, Inc.)
A thorough introduction to the day-to-day Git commands and concepts, with just enough exploration of the internals and how they can be applied specifically to publishing - to make Git come together for you.
Rob Eagar (WildFire Marketing)
Many authors and publishers still define marketing a book as expensive advertising, publicity campaigns, booksigning tours, and retailer co-op arrangements. Yet, what if you could increase book sales without spending a dime? Using case studies from his consulting work on recent New York Times bestsellers, Rob Eagar shows how to use the power of free digital resources to increase book sales.
The eBook market is maturing and most publishers are experienced in domestic sales but are you paying the same attention to your foreign markets? In this session, we'll focus on the taxation, currency conversion, categorization, price formats - and, share statistics on effective pricing in multiple currencies.
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Jeff Jaffe (World Wide Web Consortium (W3C))
Today’s eBook market is dynamic, fast-changing and strong. eBooks compete with printed versions, and there is a wide choice of hardware and software available for eBook readers. Nevertheless, publishers face major business and technical challenges in this market, some of which could be reduced or removed by standardization such as HTML5 and the Open Web Platform.
Tyler Martin (Deloitte Digital)
Using open web standards and jQuery Mobile, we will learn techniques for creating a touch friendly, responsive digital experience. We will also explore responsive tactics, HTML5 video, CSS3 animations, and touch events to create an interactive eBook fit for any tablet on the market.
Henry Jenkins (University of Southern California), Brian David Johnson (Intel Corporation), Cory Doctorow (craphound.com)
Henry Jenkins, Provost’s Professor of Communication, Journalism and Cinematic Arts, USC Annenberg in conversation with Futurist at Intel Corporation, Brian David Johnson and Cory Doctorow, Science fiction author, activist, journalist and blogger.
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John Wheeler (SPi Global)
To successfully migrate to EPUB 3/HTML5 requires the necessary technology, resources and the know-how to do it. This session will provide an overview of the pitfalls to avoid, and provide a roadmap on how to manage this process. Topics to be covered include CSS, audio and video content, SVG Support, Media Overlays, Scripting and much more.
Steven Shadle (University of Washington Libraries)
Studies have repeatedly shown that including publisher metadata in systems used by libraries (including library catalogs, link resolvers and search engines) increases usage. Find out how libraries provide access to electronic content through your metadata and what you can do to improve that access.
Brian David Johnson (Intel Corporation)
In the next decade it will be possible to turn anything into a computer. We will be living in a world where we are surrounded by computational intelligence. What tools do we need to design this future? How can we envision our tomorrows so that we can start building them today? It is possible to change the future and it’s simpler than you might think.
Marshall Kirkpatrick (Little Bird)
The social web offers an overwhelming stream of opportunity - mixed with a river of noise. Former journalist Marshall Kirkpatrick used tools and systems as the lead writer at publications like TechCrunch and ReadWriteWeb to find knowledge-based opportunities before competitors. In this session he'll talk about systematic influencer discovery & what it says about the publishing industry today.
Moderated by:
Kristen McLean (Bookigee)
Panelists:
Peter Armstrong (Leanpub), Sabrina McCarthy (Argo Navis & Perseus Distribution), Libby Johnson McKee (Amazon), Tim Sanders (Net Minds)
Join our panel of experts as they discuss the criteria for selecting services to suit your needs, no matter if you are an individual author in need of a full-service solution, a DIY-savvy creator, or an emerging publishing project out to change everything.
Moderated by:
Kristen McLean (Bookigee)
Panelists:
Cevin Bryerman (Publishers Weekly), Amanda Havard (Immersedition), Elizabeth Keenan (Penguin Group), Mark Lefebvre (Kobo Inc), Tarah Theoret (NetGalley LLC)
Join our expert panel as they discuss emerging trends in marketing and discovery that rewrite the marketing rulebook, as well as the continuing industry challenges of building audience in the age of content abundance.
Sol Rosenberg (Copia Interactive, LLC), Seth Kaufman (Copia Interactive)
The big question:How do I increase profitability & sales for digital content? Here’s a surprising answer: start with your very own title list. Annotations may be a cute (and ‘must-have’) feature, but did you know it can hold the secret to publicity, engagement and sales in new and surprising ways? Find out how with case studies over the last few years with a variety of different types of titles.
Moderated by:
Greg Pizzuti (IBM Software)
Panelists:
Gregg Guest (Fadel Partners, Inc.), Pascal Honscher (O'Reilly Media, Inc.), Julie Irish (Harvard Business Publishing), Edward Klaris (Condé Nast), Kris Kliemann (John Wiley & Sons Inc)
The ability to quickly onboard content, manage associated rights & reward contributors is the backbone of any publisher. New technology capabilities can support your publishing enterprise as it evolves. Now you can integrate enterprise class solutions that support asset management, monetization, rights, royalties & contracts. Join our expert panelists for lessons learned & ideas you can take back.
Joshua Gans (Rotman School of Management)
The publishing industry is facing large changes as digitization continues to transform the industry. In this session, we will explore the economics of business models for publishing and will argue that these drive players towards models that embrace rather than repel sharing. Taking this perspective can enlarge the set of possible profitable paths for publishers.
Kristen McLean (Bookigee), Kat Meyer (O'Reilly Media, Inc. ), Joe Wikert (O'Reilly Media, Inc.)
Author (R)evolution Day is curated by Bookigee’s Kristen McLean and TOC’s Kat Meyer and Joe Wikert. Join them as they kick off this one-day conference-within-a-conference.
David Rech (Scribe), Andrew Hughes (Random House), Neil Litt (Princeton University Press), Joe Vriend (HarperCollins Christian Publishing - Zondervan)
Each participant has been responsible in implementing a multichannel, XML-first workflow. In this session, we will focus on practical, intuitive ways to achieve that in your publishing program. Moderated by David Rech (Scribe Inc.), the team of participants includes Andy Hughes (Knopf Doubleday Publishing Group), Neil Litt (Princeton University Press), and Joe Vriend (Zondervan).
Kelly Gallagher (Ingram Content Group, Inc. )
Consumers are demanding to read what, how, when, and where they choose. To thrive and succeed in publishing today, publishers must enable content for flexibility and portability. Kelly Gallagher, VP, Content Acquisition of Ingram will review how a publisher can make the move from traditional inventory models to complete “on demand” inventory management models, using today’s technology.
Peter Armstrong (Leanpub)
Lean Publishing is the act of publishing an in-progress ebook using lightweight tools and many iterations to get reader feedback, pivot until you have the right book and build traction once you do. This talk explains why this is the future of publishing, and how the Lean Publishing approach can be used by authors and by publishers. It also sketches the roots and evolution of Lean Publishing.
8th Floor Atrium
Moderated by: Teresa Elsey
The ebooks we make are getting better and better … which unfortunately makes our backlist ebooks look worse and worse. If you have hundreds or thousands of backlist ebooks, how are you keeping them up to date?
Maria Popova (Brain Pickings)
Maria Popova, Founder & Editor, Brain Pickings.
Pilar Wyman (Wyman Indexing)
Pilar Wyman, President of the American Society for Indexing (ASI), demonstrates model mashed-up indexes which link both back into text and beyond, providing increased opportunities for discoverability and monetization for eBooks and other eContent.
Joshua Tallent (eBook Architects, now Firebrand Technologies)
The new Kindle Fire HD tablets and the exciting advancements in fixed layout capabilities available in KF8 have expanded the digital options for publishers with complex book designs. This workshop will cover the process of creating all of the different kinds of enhanced fixed layout files in the KF8 system, including children's, comics, and non-fiction.
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You're invited to the MediaShift Mixer at Solas Bar in New York as a prelude to O'Reilly's TOC conference. This will be a great place to meet people who are rethinking book publishing, the author community and self-publishers, fans of e-books, and more! Please RSVP.
Evan Williams (The Obvious Corporation)
Evan Williams, co-founder of Pyra Labs (creators of Blogger) and Twitter will be giving a brief demo of his new online publishing platform, "Medium."
Brenda Walker (EndTap)
Smartphones and tablets are being adopted at faster rates than almost every other major technology shift in history, while retail space for physical media continues to shrink. Is there a way to replace the tactile, visual experience of browsing in a bookstore that effectively sells digital publications?
7th Floor Foyer
Amanda Gomm (Digital Bindery), Tom McCluskey (Digital Bindery)
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Bill Rosenblatt (GiantSteps Media Technology Strategies)
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Christian Damke (Skoobe)
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Corey Pressman (Exprima Media)
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Dave Gunn (Royal National Institute of Blind People), Sarah Hilderley (EDItEUR Ltd), Doug Klein (Nook Media, LLC), Rick Johnson (Ingram | VitalSource)
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Doug Lessing (Firebrand Technologies), Susan Ruszala (NetGalley)
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Betsy Beaumon (Benetech), Larry Goldberg (National Center for Accessible Media at WGBH (NCAM)), Doug Klein (Nook Media, LLC), George Kerscher (Daisy Consortium), Rick Johnson (Ingram | VitalSource)
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Javier Celaya (University of Alcala (Madrid) and Dosdoce.com)
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Joshua Tallent (eBook Architects, now Firebrand Technologies)
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Justo Hidalgo (24Symbols)
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Mandy Brown (A Book Apart)
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Matthew McCullough (GitHub, Inc.), Tim Berglund (DataStax)
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Oren Teicher (American Booksellers Association)
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Patrick Martinent (Newgen KnowledgeWorks Pvt Ltd)
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Peter Armstrong (Leanpub)
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Pilar Wyman (Wyman Indexing)
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Richard Price (Academia.edu)
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Sanders Kleinfeld (O'Reilly Media, Inc.)
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Shannon Okey (Cooperative Press)
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Amanda Gomm (Digital Bindery), Tom McCluskey (Digital Bindery)
It's been over a year since the EPUB 3.0 standard was released and adoption is still provisional at best. In this presentation we will look at how the major reading systems interpret the standard (or don't) and address ways to ensure your content looks as good as possible.
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Greg Grossmeier (Creative Commons), Michael Jay (Educational Systemics, Inc.)
The move from lock step curriculum to learner centric education hinges on basic technology—metadata. The Learning Resource Metadata Initiative (LRMI) defines an open, flexible, and rich schema with which publishers can make new and legacy content available to support self-guided and learner focused education. Come explore the implications for OER providers, commercial publishers, and educators.
Douglas Rushkoff ("Program or Be Programmed")
People spent the twentieth century obsessed with the future. We created technologies that would help connect us faster, gather news, map the planet, compile knowledge, and connect with anyone, at anytime. We strove for an instantaneous network where time and space could be compressed into one focal point: everyone would be everywhere at once.
Moderated by:
Kristen McLean (Bookigee)
Panelists:
Mitchell Davis (BiblioLabs), Angela D'Agostino (Proquest), Jason Illian (Bookshout)
This panel will examine the hidden (and not so hidden) structural issues that can make or break a startup in the publishing space—everything from chaotic and expensive data, to mis-targeting customers, industry bias, rights issues, unimaginative gatekeepers, friction from entrenched interests and more—and how to thread the needle to get the best chance of success.
Laura Baldwin (O'Reilly Media, Inc.), Phil Ollila (Ingram Content Group Inc.)
In this session you'll hear from O'Reilly's Laura Baldwin and Ingram's Phil Ollila on how both their organizations have worked together to build a blueprint for the publisher of tomorrow. O'Reilly used to be like many other publishers. Almost everything was done in-house and outsourcing was almost considered a corporate weakness.
Mark Jacobsen (O'Reilly AlphaTech Ventures), Otis Chandler (Goodreads.com), Liza Daly (Safari Books Online)
Startup Showcase gives groundbreaking publishing startups a chance to show their stuff to the world. Our team of investors, VCs, and industry analysts will select ten leading publishing startups from all the submissions we receive. These ten firms will present their technologies and tell their stories live at the Startup Showcase on February 13.
Jason Allen Ashlock (Movable Type Management)
In a publishing economy that empowers creators and disintermediates middlemen, what role, if any, might an agent play in the successful career of an independent author? Literary manager and entrepreneur Jason Allen Ashlock of Movable Type Management describes emerging models of expansive author management, and recommends agents be the kind of radical advocates their author-partners deserve.
Moderated by:
Max Fenton (maxfenton.com)
Panelists:
Mandy Brown (A Book Apart), Paul Ford (Activate), Allen Tan (New York Times)
With our canons on our phones, our highlights in the clouds, libraries that deliver to local branches, and every treasure just one-click and two-day shipping away— how are we making the most of these luxuries? What are the best features of books—on screen and on paper—and why does this moment feel so exciting as readers?
Mark Waid (Thrillbent)
Comics and graphic novels are print relics in a digital world. Thrillbent.com publisher Mark Waid, a 30-year veteran in the comics field, demonstrates how he and his team have reinvented the comics medium from the ground up for tablets and mobile devices in jaw-dropping ways.
Maureen Evans (Poetica), Blaine Cook (Poetica)
Done right, an editor's work is invisible to readers — so goes tradition. What if we change that? What beauty, value and joy may be shared in opening editing up to the Web? Tools related to production and distribution of content are proliferating, but other aspects of publishing are unchanged from ten years ago.
Want to get together with other TOC attendees around a particular topic or project? Sign up to lead a Roundtable, an informal gathering that's entirely up to you. We post your topic online and onsite and provide the space and time. You provide the engaging topic. Please note: Roundtables at TOC are not a place for vendor sales pitches.
Jens Hofman Hansen (State and University Library, Denmark)
This will be a story about how we, at The State and University Library of Denmark, have created a new online service that may challenge or develop existing business models in the publishing world. The case demonstrates how you can reach a wider audence with existing content just by rethinking the distribution method.
Publishing is increasingly about establishing and maintaining processes, not about producing once and for all finished and final products. This is especially the case in digital publishing, when publishing dynamic online books and selling them as licensing-services. In this session the audience will learn about some open platforms that are useful to service oriented operations.
Tim O'Reilly (O'Reilly Media, Inc.)
The ebook transition has had many publishers running scared. Tim O'Reilly is still excited about the future of publishing, and optimistic that we're discovering it, bit by bit. He'll share his thoughts from the front lines.
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From the 10 finalists invited to demonstrate their innovations in person at TOC, a Winner, a Runner-Up, and an Audience Choice Award Winner will be announced during this segment.
Eve Bridburg (Grub Street), Porter Anderson (Porter Anderson Media)
Join Grub Street founder and Executive Director Eve Bridburg, and veteran journalist and industry observer Porter Anderson for a lively discussion of what, exactly authors need to be thinking about to expand their business and creative skills for the new publishing reality.
Karen Tripp (O'Reilly Media)
Karen Tripp, Digital Distribution Manager at O'Reilly Media, discusses the challenges of distributing ebooks to various retail channels such as Amazon and iBooks. File and metadata preparation will be discussed, as well as file delivery and strategies for effectively delivering content.
Jim Hamilton (InfoTrends), Jo-Ann McDevitt (Association of Educational Publishers), Peter Givler (Association of American University Presses)
This session is designed to discuss how the market will adapt to changing dynamics. Industry leaders in book publishing will explore how digital technology is impacting a number of different market segments including religious publishing, educational publishing, technical publishing and children’s books.
Doug Lessing (Firebrand Technologies), Micah Bowers (Bluefire), Susan Ruszala (NetGalley)
Selling Ebooks Direct To Consumer requires a seamless purchasing and reading experience for the consumer, yet to date, there are very few programs that have overcome the challenges of building a complete ecosystem. This session will explore the complete cycle of discovery, purchase, delivery, reading and feedback of a thriving Direct To Consumer program.
Travis Alber (ReadSocial), Christian Damke (Skoobe), Justo Hidalgo (24Symbols), Liza Daly (Safari Books Online)
Presentation: external link
Every six months or so a story breaks in the publishing media about the launch of a “Netflix of Books.” Shorthand for subscription, on-demand, digital books, it’s a concept that appears again and again in the media, but has been slow to gain traction. Why is this area of publishing not growing more quickly, and what companies are working in this area? Five panelists discuss their experiences.
Richard Price (Academia.edu)
We’ve reached a tipping point as the academic community transitions from publishing research in print to publishing online. Academia.edu founder and CEO Richard Price will discuss how technology is changing the way scientists have historically shared research, what the future holds for academic publishing, and why search engines and social networks represent the future of peer review in science.
Kent Freeman (Vital Source Technologies Inc., an Ingram Content Group Company)
Are e-textbooks on your radar? In this session, Kent Freeman of Ingram's Vital Source, will share insight about implementing e-textbook programs in online environments. Kent will demonstrate advanced content and system integrations including EPUB3 content, single sign-on integrations, and e-textbook apps on mobile devices that create the dynamic experiences students and faculty demand today.
Douglas Rushkoff ("Program or Be Programmed"), Evan Williams (The Obvious Corporation)
Join Media Theorist Doug Rushkoff and entrepreneur Evan Williams for an engaging discussion about the future of the Web, and the implications for authors, readers, and the publishing industry.
Meredith Schwartz (Library Journal)
Now in its second year, Library Journal’s Patron Profiles: Understanding the Behavior and Preferences of US Public Library Users, offers key insights into patrons’ rapid, enthusiastic adoption of ebooks. Despite “friction” from many publishers’ imposed limits on libraries’ ability to offer content for sharing, demand continues to grow and strong links between patron borrowing and buying endure.
Shannon Okey (Cooperative Press)
Using the example of knit publishing and its evolving presence in the e-book market, as well as best practices for designers and creatives relating to publishing, we'll explore ways to increase creators' revenue and buck the established publishing system
Laura Dawson (Bowker)
As books move in the direction of "merging with the internet" (in the words of Hugh McGuire), how can publishers exploit the possibilities of openness and interoperability? Laura Dawson, Product Manager for Identifiers at Bowker, introduces semantic web concepts to the larger book industry.
Jon Feldman (Open Air Publishing), Jennifer Lee (Plympton), Evan Ratliff (The Atavist)
Just as professionalized blogs emerged in the mid-2000s between legacy journalism and personal blogging, a new tier of digital-first publishers is growing between the traditional publishers and the wild west of self-publishing. They combine professional production values with the nimbleness and flexibility of digital, and have a different mindset for a different economic system.
Tobias Nielsén (Density (of Volante))
Tobias Nielsén, CEO and publishing director of the research-based publisher Volante, shares some lessons learned when trying to launch an international digital-first imprint – from a small-country perspective. US and other English-language publishers take a bigger share of our Swedish market every year, but how can we strike back?
Join us to round up the event with afternoon keynotes. We will be announcing additional keynote speaker names soon!
Scott Cook (codeMantra, LLC), Gareth Cuddy (ePubDirect), Eric Freese (codeMantra, LLC)
In developing title management modules for its collectionPoint 3.0 (cP3.0) customers, CODEMANTRA has hit on two entirely separate approaches. In meeting requirements for the INTERNATIONAL MONETARY FUND’s publishing division, the company has developed a workflow that leverages existing databases and uses key metadata inputs as workflow and process triggers.
We're kicking off TOC with drinks Tuesday evening at the historic Liberty Theater (234 West 42nd Street), just a short walk from the Marriott Marquis. Hosted by O’Reilly Media
Start TOC with a celebration. O'Reilly invites you to be our guests for a festive reception on the first evening of the conference.
John Wheeler (SPi Global)
The impact of EPUB 3 and HTML5 continues to expand. In this keynote, you will learn the top reasons to maximize your content for different devices and why you should be converting your existing assets to HTML5.
Kristen McLean (Bookigee), Kat Meyer (O'Reilly Media, Inc. ), Joe Wikert (O'Reilly Media, Inc.)
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Richard Maraschi (IBM Global Media & Entertainment), Joe Wikert (O'Reilly Media, Inc.)
The era of big data is here - with new types of valuable customer information like sales trends, purchase patterns & sentiment. As publishers transform offerings & business models, the ability to leverage customer insights is critical. But without a solid strategy, publishers risk big data simply being a big problem. Learn about the meaning of big data and potential applications & strategies.
Matt MacInnis (Inkling)
Matt MacInnis, CEO of Inkling, will discuss newly announced technologies that will aid not only in the construction of structured, high-fidelity digital products, but also provide powerful new ways to drive content discovery among consumers.
Steve Gottlieb (Shindig)
Learn how the Shindig video chat platform can help you superserve the book industry, create new and unique online content, and open new online revenue streams. Large-scale author video chat events represent the best new strategem to engage readers and attract new ones, and ignite worth of mouth crowd sourcing by providing readers with meaningful and memorable experiences.
Dave Cramer (Hachette Book Group), Stefan Hermann (infinity-loop GmbH), Bill Kasdorf (Apex Content Solutions), Denis Saulnier (Harvard Business Publishing)
HTML 5 is the lingua franca for EPUB 3, modern browsers, and apps-—and XML gives it the rigor and power needed for your whole workflow, not just the end of it. In this session, Bill Kasdorf will show how XHTML is being used to create a foundational model for publishers that provides the structure and semantics demanded by repositories, rendering, and repurposing while providing HTML-based agility.
Meagan Timney (Blurb, Inc.)
As the digital publishing landscape stands at the precipice of change, authors are in a unique position to create not just “eBooks” or “screen-based books”, but holistic and integrated “digital reading experiences”. Attendees will learn first-hand how to apply UX design strategies to the creation of “digital reading experiences.”
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Richard Bowles (Intel Corporation)
Based on qualitative research and prototyping, Intel Labs will share a vision for an innovative, open publishing ecosystem for production, distribution and use of digital content that addresses common problems noted by members of the publishing industry, while accelerating innovation in digital content business models.
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Kate Pullinger (Bath Spa University)
Award-winning novelist and multimedia creator Kate Pullinger explores the exciting opportunities for new forms,innovation, and taking literature way way beyond the book.
Program chairs Kat Meyer and Joe Wikert introduce the afternoon keynote segment.
Kat Meyer (O'Reilly Media, Inc. ), Joe Wikert (O'Reilly Media, Inc.)
TOC opening remarks by program chairs Kat Meyer and Joe Wikert.
Cory Doctorow (craphound.com)
There are three things creative people and industries must understand if they are to thrive in the digital world: don't let others put locks on your stuff; competitive markets mean more money for you and the Internet is more than an entertainment medium. Until we get these right, we're stuck.
Todd Carpenter (NISO - National Information Standards Organization)
Presentation: external link

Presentation

Alternative metrics, or altmetrics, are being rapidly applied in a variety of contexts for the STEM community. They are providing a number of new assessment tools for the research community. However, their application isn’t just for academic publishers. During this session, we will explore what alt metrics are, how they are derived, and and how they are applied.
Otis Chandler (Goodreads.com)
What are the top 10 burning questions you'd like to ask readers? As an exclusive for this year's TOC New York, Goodreads is offering attendees the chance to get the insights you need from what The Economist calls "the world's biggest book club." To submit your questions, go to xxxxx by [date]. The results will be discussed in this interactive session led by Otis Chandler, CEO of Goodreads.
Sameer Shariff (iPublishCentral)
In this session, Sameer Shariff will look at the different aspects of putting together a winning eBook strategy. The session will showcase case studies of success stories from publishers around the world using iPublishCentral. This session will also introduce new features in iPublishCentral 4.2, highlighting the next generation of eBook delivery with richer content.
Mobile is no longer just a conventient purchasing tool, it is a channel through which consumers can manage their daily lives. According to the MEF Global Consumer Survey 2012, 88% of the world’s mobile media users had engaged with some form of mobile content and commerce in the last 6 months - up from 82% in 2011. As mobile thrives, learn what your business needs to do to stay ahead of the curve.
John Tayman (Byliner)
Hailed as "One of the 10 Most Innovative Media Companies in the World" (Fast Company), start-up publisher Byliner is putting a whole new spin on the development and delivery of content.
Bill Rosenblatt (GiantSteps Media Technology Strategies)
What rights do consumers get when they purchase eBooks? It turns out that the answer is not so simple, *even if eBooks are DRM-free*. And as reading goes digital, it's a growing concern for publishers and libraries as well as users. We'll explore this legal and technical ticking time bomb and what it will mean in the age of content in the cloud.

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Press and Media

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

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