Kristen McLean

Kristen McLean
Founder,CEO, Bookigee

Website | @BKGKristen

Kristen McLean is the Founder and CEO of Bookigee, a Miami-based start-up that develops ground-breaking products and services that flatten the publishing marketplace. Their first product, WriterCube, A DIY Marketing and Analytics app for Authors is currently in free beta. (www.writercube.com)

Before founding Bookigee, Kristen spent seventeen years in a wide variety of industry roles including her most-recent position as the Executive Director of the Association of Booksellers for Children (ABC), a non-profit trade association that networks the children’s book market. Under Kristen’s leadership, ABC merged with its larger sister association, the American Booksellers Association (ABA) in 2011, where its work continues.

As part of her role as an industry futurist, Kristen lectures nationally and internationally on issues facing the publishing world at venues such as Book Expo America (BEA), Digital Book World (DBW),The Society of Children’s Book Writers and Illustrators (SCBWI), The American Library Association (ALA), and The Digital Publishing Conference of the City College of London, UK.

Kristen also edits Bowker Pubtrack’s bi-annual consumer study of the children’s book market, Understanding the Children’s Book Consumer in the Digital Age. Kristen is deeply interested in the confluence of emerging consumer behavior, technology, and publishing in the 21st Century. Find out more at www.kristenmclean.org.

Sessions

Workshop
Location: Soho Complex
Kristen McLean (Bookigee), Kat Meyer (O'Reilly Media, Inc. ), Joe Wikert (O'Reilly Media, Inc.), Porter Anderson (Porter Anderson Media), Jason Allen Ashlock (Movable Type Management), Amanda Barbara (Pubslush), Eve Bridburg (Grub Street), Laura Dawson (Bowker), Cory Doctorow (craphound.com), Rob Eagar (WildFire Marketing), Amanda Havard (Immersedition), Scott James (Red Hat Project), Mark Jeffrey (Glossi.com), Elizabeth Keenan (Penguin Group), Allen Lau (Wattpad), Sabrina McCarthy (Argo Navis & Perseus Distribution), Libby Johnson McKee (Amazon), Dana Newman (Dana Newman), Kate Pullinger (Bath Spa University), Mark Lefebvre (Kobo Inc), Tarah Theoret (NetGalley LLC), Tim Sanders (Net Minds)
This one-day conference-within-a-conference from the thought leaders at Tools of Change and Publishers Weekly is designed specifically for professional authors, content creators, agents, and independent author service providers who want to move beyond "Social Media 101" to a more robust dialogue about the opportunities in today's rapidly shifting landscape. Read more.
Location: Soho_Complex
Kristen McLean (Bookigee), Kat Meyer (O'Reilly Media, Inc. ), Joe Wikert (O'Reilly Media, Inc.)
Author (R)evolution Day is curated by Bookigee’s Kristen McLean and TOC’s Kat Meyer and Joe Wikert. Join them as they kick off this one-day conference-within-a-conference. Read more.
Location: Soho_Complex
Moderated by:
Kristen McLean (Bookigee)
Panelists:
Peter Armstrong (Leanpub), Sabrina McCarthy (Argo Navis & Perseus Distribution), Libby Johnson McKee (Amazon), Tim Sanders (Net Minds)
Join our panel of experts as they discuss the criteria for selecting services to suit your needs, no matter if you are an individual author in need of a full-service solution, a DIY-savvy creator, or an emerging publishing project out to change everything. Read more.
Location: Soho_Complex
Moderated by:
Kristen McLean (Bookigee)
Panelists:
Cevin Bryerman (Publishers Weekly), Amanda Havard (Immersedition), Elizabeth Keenan (Penguin Group), Mark Lefebvre (Kobo Inc), Tarah Theoret (NetGalley LLC)
Join our expert panel as they discuss emerging trends in marketing and discovery that rewrite the marketing rulebook, as well as the continuing industry challenges of building audience in the age of content abundance. Read more.
Location: Soho_Complex
Kristen McLean (Bookigee), Kat Meyer (O'Reilly Media, Inc. ), Joe Wikert (O'Reilly Media, Inc.)
Session
Location: Broadway Ballroom North
Moderated by:
Kristen McLean (Bookigee)
Panelists:
Mitchell Davis (BiblioLabs), Angela D'Agostino (Proquest), Jason Illian (Bookshout)
This panel will examine the hidden (and not so hidden) structural issues that can make or break a startup in the publishing space—everything from chaotic and expensive data, to mis-targeting customers, industry bias, rights issues, unimaginative gatekeepers, friction from entrenched interests and more—and how to thread the needle to get the best chance of success. Read more.

Sponsors

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Scott Harvey at scotth@oreilly.com

Media Partner Opportunities

For media partnerships, contact mediapartners@ oreilly.com

Press and Media

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

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