Alistair Croll

Alistair Croll
Founder, Solve For Interesting

Website | @acroll

Alistair Croll is an entrepreneur with a background in web performance, analytics, cloud computing, and business strategy. In 2001, he cofounded Coradiant (acquired by BMC in 2011) and has since helped launch Rednod, CloudOps, Bitcurrent, Year One Labs, and several other early stage companies. He works with startups on business acceleration and advises a number of larger companies on innovation and technology. 

A sought-after public speaker on data-driven innovation and the impact of technology on society, Alistair has founded and run a variety of conferences, including Cloud Connect, Bitnorth, and the International Startup Festival, and is the chair of O’Reilly’s Strata + Hadoop World conference. He has written several books on technology and business, including the best-selling Lean Analytics.

Alistair tries to mitigate his chronic ADD by writing about far too many things at Solve For Interesting.


Location: Soho Complex
Hugh McGuire (PressBooks / LibriVox / Iambik ), Alistair Croll (Solve For Interesting)
An API is an Application Programming Interface, which allows different software programs to talk to each other, which in turn allows new software and services to be built on an existing platform. What is the API for books now? What will it look like in 5 years? Read more.


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