Micah Bowers

Micah Bowers
Founder & CEO, Bluefire

Website | @micahsb

Helping publishers, retailers, and libraries take charge of their digital future and build direct relationships with their readers. Bluefire offers customer-branded (white label) ereader apps for iOS and Android devices and is an authorized reseller of Adobe eBook Platform technologies such as ACS4, RMSDK, and Adobe Vendor ID.

Sessions

Session
Location: Broadway Ballroom North
Doug Lessing (Firebrand Technologies), Micah Bowers (Bluefire), Susan Ruszala (NetGalley)
Selling Ebooks Direct To Consumer requires a seamless purchasing and reading experience for the consumer, yet to date, there are very few programs that have overcome the challenges of building a complete ecosystem. This session will explore the complete cycle of discovery, purchase, delivery, reading and feedback of a thriving Direct To Consumer program. Read more.

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