Susan Ruszala

Susan Ruszala
Director of Sales and Marketing, NetGalley

Website | @sruszala

Susan Ruszala is the President of NetGalley, which provides secure digital galleys to a growing community of professional readers in North America, the UK and Australia. Over 200 publishers and nearly 75,000 reviewers, media, booksellers, librarians and bloggers are using the service to discover and review upcoming books. Susan has been launching, pitching and polishing publishing technology ventures for over 15 years, the last five years as part of the NetGalley team. Susan is a frequent speaker at industry events, including recently at Digital Book World, FutureBook (London), and Booknet Canada’s Technology Forum.

Prior to joining NetGalley, Susan consulted with various publishing technology companies on business strategy, marketing plans and business development ventures, and was the International Marketing Director for a global publishing technology supplier. Susan got her start in publishing at a small independent press in NYC, where she learned the ropes of publishing from the very bottom.

Sessions

Session
Location: Broadway Ballroom North
Doug Lessing (Firebrand Technologies), Micah Bowers (Bluefire), Susan Ruszala (NetGalley)
Selling Ebooks Direct To Consumer requires a seamless purchasing and reading experience for the consumer, yet to date, there are very few programs that have overcome the challenges of building a complete ecosystem. This session will explore the complete cycle of discovery, purchase, delivery, reading and feedback of a thriving Direct To Consumer program. Read more.

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