Sessions

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Location: Broadway Ballroom North
Doug Lessing (Firebrand Technologies), Micah Bowers (Bluefire), Susan Ruszala (NetGalley)
Selling Ebooks Direct To Consumer requires a seamless purchasing and reading experience for the consumer, yet to date, there are very few programs that have overcome the challenges of building a complete ecosystem. This session will explore the complete cycle of discovery, purchase, delivery, reading and feedback of a thriving Direct To Consumer program. Read more.
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Location: Broadway Ballroom South
Mobile is no longer just a conventient purchasing tool, it is a channel through which consumers can manage their daily lives. According to the MEF Global Consumer Survey 2012, 88% of the world’s mobile media users had engaged with some form of mobile content and commerce in the last 6 months - up from 82% in 2011. As mobile thrives, learn what your business needs to do to stay ahead of the curve. Read more.
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Location: Astor Ballroom
Greg Grossmeier (Creative Commons), Michael Jay (Educational Systemics, Inc.)
The move from lock step curriculum to learner centric education hinges on basic technology—metadata. The Learning Resource Metadata Initiative (LRMI) defines an open, flexible, and rich schema with which publishers can make new and legacy content available to support self-guided and learner focused education. Come explore the implications for OER providers, commercial publishers, and educators. Read more.
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Location: Soho Complex
Amanda Gomm (Digital Bindery), Tom McCluskey (Digital Bindery)
It's been over a year since the EPUB 3.0 standard was released and adoption is still provisional at best. In this presentation we will look at how the major reading systems interpret the standard (or don't) and address ways to ensure your content looks as good as possible. Read more.
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Location: Duffy/Columbia
Jon Feldman (Open Air Publishing), Jennifer Lee (Plympton), Evan Ratliff (The Atavist)
Just as professionalized blogs emerged in the mid-2000s between legacy journalism and personal blogging, a new tier of digital-first publishers is growing between the traditional publishers and the wild west of self-publishing. They combine professional production values with the nimbleness and flexibility of digital, and have a different mindset for a different economic system. Read more.
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Location: Broadway Ballroom North
Otis Chandler (Goodreads.com)
What are the top 10 burning questions you'd like to ask readers? As an exclusive for this year's TOC New York, Goodreads is offering attendees the chance to get the insights you need from what The Economist calls "the world's biggest book club." To submit your questions, go to xxxxx by [date]. The results will be discussed in this interactive session led by Otis Chandler, CEO of Goodreads. Read more.
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Location: Broadway Ballroom South
Peter Armstrong (Leanpub)
Lean Publishing is the act of publishing an in-progress ebook using lightweight tools and many iterations to get reader feedback, pivot until you have the right book and build traction once you do. This talk explains why this is the future of publishing, and how the Lean Publishing approach can be used by authors and by publishers. It also sketches the roots and evolution of Lean Publishing. Read more.
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Location: Astor Ballroom
Jens Hofman Hansen (State and University Library, Denmark)
This will be a story about how we, at The State and University Library of Denmark, have created a new online service that may challenge or develop existing business models in the publishing world. The case demonstrates how you can reach a wider audence with existing content just by rethinking the distribution method. Read more.
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Location: Soho Complex
Oliver Brooks (ValoBox and CompletelyNovel)
Consumers are starting to wake up to the lock-in they're facing with the large retail ebook platforms. Despite promises to the contrary, there's simply no guarantee the ebook you buy from vendor X today will be readable on platform Y tomorrow. Read more.
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Location: Duffy/Columbia
Tobias Nielsén (Density (of Volante))
Tobias Nielsén, CEO and publishing director of the research-based publisher Volante, shares some lessons learned when trying to launch an international digital-first imprint – from a small-country perspective. US and other English-language publishers take a bigger share of our Swedish market every year, but how can we strike back? Read more.
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Location: Broadway Ballroom North
The eBook market is maturing and most publishers are experienced in domestic sales but are you paying the same attention to your foreign markets? In this session, we'll focus on the taxation, currency conversion, categorization, price formats - and, share statistics on effective pricing in multiple currencies. Read more.
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Location: Broadway Ballroom South
Dave Gunn (Royal National Institute of Blind People), Sarah Hilderley (EDItEUR Ltd), Doug Klein (Nook Media, LLC), Rick Johnson (Ingram | VitalSource)
This session will explore, with experts from across the industry, how accessibility can and should be considered throughout the life of an e-book to ensure that delivery of the mainstream format, is usable by people with disabilities. Read more.
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Location: Soho Complex
Hugh McGuire (PressBooks / LibriVox / Iambik ), Alistair Croll (Solve For Interesting)
An API is an Application Programming Interface, which allows different software programs to talk to each other, which in turn allows new software and services to be built on an existing platform. What is the API for books now? What will it look like in 5 years? Read more.
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Location: Duffy/Columbia
Edward Nawotka (PublishingPerspectives.com)
Overseas markets have long been resistant to the perceived cultural imperialism of America, but with Apple, Google, and Amazon dominating the digital publishing space, resistance is futile. Right? Perhaps. In this talk, Ed Nawotka, editor of Publishing Perspectives looks at the impact of these companies abroad and their prognosis for the future. Read more.
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Location: Broadway Ballroom North
Laura Dawson (Bowker)
As books move in the direction of "merging with the internet" (in the words of Hugh McGuire), how can publishers exploit the possibilities of openness and interoperability? Laura Dawson, Product Manager for Identifiers at Bowker, introduces semantic web concepts to the larger book industry. Read more.
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Location: Broadway Ballroom South
Laura Baldwin (O'Reilly Media, Inc.), Phil Ollila (Ingram Content Group Inc.)
In this session you'll hear from O'Reilly's Laura Baldwin and Ingram's Phil Ollila on how both their organizations have worked together to build a blueprint for the publisher of tomorrow. O'Reilly used to be like many other publishers. Almost everything was done in-house and outsourcing was almost considered a corporate weakness. Read more.
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Location: Soho Complex
Haig Armen (Emily Carr University of Art + Design)
Canadian designer, Haig Armen will share the strategy, design and technology used to create a new approach to a digital book - a social book. Read more.
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Location: Duffy/Columbia
David Rech (Scribe), Andrew Hughes (Random House), Neil Litt (Princeton University Press), Joe Vriend (HarperCollins Christian Publishing - Zondervan)
Each participant has been responsible in implementing a multichannel, XML-first workflow. In this session, we will focus on practical, intuitive ways to achieve that in your publishing program. Moderated by David Rech (Scribe Inc.), the team of participants includes Andy Hughes (Knopf Doubleday Publishing Group), Neil Litt (Princeton University Press), and Joe Vriend (Zondervan). Read more.
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Location: Broadway Ballroom North
Javier Celaya (University of Alcala (Madrid) and Dosdoce.com)
Publishers need to work more closely with technology startups. Partnering with them will allow publishing companies to gain access to innovative new products and services and will also provide them with real answers to their imminent future business models. During my 45-minute presentation, I will share insights, methodology and examples on “how to” actively partner with technological startups Read more.
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Location: Broadway Ballroom South
Oren Teicher (American Booksellers Association)
Everything about the book business is changing; and, to the surprise of some, bricks and mortar stores are creating new and innovative ways to reach their customers...both online and in their stores. To paraphrase Mark Twain...the reports of our death have been greatly exaggerated. Read more.
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Location: Astor Ballroom
Maureen Evans (Poetica), Blaine Cook (Poetica)
Done right, an editor's work is invisible to readers — so goes tradition. What if we change that? What beauty, value and joy may be shared in opening editing up to the Web? Tools related to production and distribution of content are proliferating, but other aspects of publishing are unchanged from ten years ago. Read more.
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Location: Soho Complex
Charles Nix (Scott & Nix, Inc.)
Good books deserve exceptional typography—and a key to creating exceptional typography is the freedom to choose the best typeface for the job. But where are we with typographic choice in eBooks? Should we limit ourselves to resident fonts? Which devices and formats allow font embedding? What are the legal issues regarding embedded fonts? Are we limited to typefaces that are freely available? Read more.
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Location: Duffy/Columbia
Bill Rosenblatt (GiantSteps Media Technology Strategies)
What rights do consumers get when they purchase eBooks? It turns out that the answer is not so simple, *even if eBooks are DRM-free*. And as reading goes digital, it's a growing concern for publishers and libraries as well as users. We'll explore this legal and technical ticking time bomb and what it will mean in the age of content in the cloud. Read more.
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Location: Broadway Ballroom North
Joshua Gans (Rotman School of Management)
The publishing industry is facing large changes as digitization continues to transform the industry. In this session, we will explore the economics of business models for publishing and will argue that these drive players towards models that embrace rather than repel sharing. Taking this perspective can enlarge the set of possible profitable paths for publishers. Read more.
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Location: Broadway Ballroom South
Peter Meyers (Citia)
Are big blocks of body text the best way to convey ideas? It’s time to rethink writing tactics and layout practices tuned for the Age of Print. Put another way: how much of today’s info torrent do viewers understand? How efficient is the knowledge transfer between author and audience? This session looks at different content design techniques that help improve comprehension and retention. Read more.
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Location: Astor Ballroom
Moderated by:
Max Fenton (maxfenton.com)
Panelists:
Mandy Brown (A Book Apart), Paul Ford (Activate), Allen Tan (New York Times)
With our canons on our phones, our highlights in the clouds, libraries that deliver to local branches, and every treasure just one-click and two-day shipping away— how are we making the most of these luxuries? What are the best features of books—on screen and on paper—and why does this moment feel so exciting as readers? Read more.
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Location: Soho Complex
Marshall Kirkpatrick (Little Bird)
The social web offers an overwhelming stream of opportunity - mixed with a river of noise. Former journalist Marshall Kirkpatrick used tools and systems as the lead writer at publications like TechCrunch and ReadWriteWeb to find knowledge-based opportunities before competitors. In this session he'll talk about systematic influencer discovery & what it says about the publishing industry today. Read more.
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Location: Duffy/Columbia
Arthur Attwell (Paperight), Michael Smith (Worldreader)
As publishers, our mission should be to put every book within walking distance of every home. Our success will depend on disruptive innovations that get books to people who have never owned a book, where there are no bookstores or libraries. Read more.
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Location: Broadway Ballroom North
Travis Alber (ReadSocial), Christian Damke (Skoobe), Justo Hidalgo (24Symbols), Liza Daly (Safari Books Online)
Every six months or so a story breaks in the publishing media about the launch of a “Netflix of Books.” Shorthand for subscription, on-demand, digital books, it’s a concept that appears again and again in the media, but has been slow to gain traction. Why is this area of publishing not growing more quickly, and what companies are working in this area? Five panelists discuss their experiences. Read more.
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Location: Broadway Ballroom South
Corey Pressman (Exprima Media)
The separation of content from container affords publishers and developers an enormous creative opportunity. What was once 'book content' now can be delivered by well designed, open ended, interactive experiences. In the post-book era, readers become users, navigating the frontier from their armchairs via a seamless collusion of multimedia assets. Read more.
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Location: Astor Ballroom
Moderated by:
Erin Kissane (Contents Magazine & OpenNews Source)
Panelists:
Todd Boss (Motionpoems), Louis-Jacques Darveau (The Alpine Review), Eli Horowitz (The Silent History), Kate Pullinger (Bath Spa University), Russell Quinn (The Silent History)
In this 2-session “mini-track,” Erin Kissane leads a panel of artists (author, editor, designer/developer, poet, and multimedia producer) in exploring how technology is influencing art and authoring, and how the very nature of creation is being redefined by networked and other tech tools. Read more.
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Location: Soho Complex
Brenda Walker (EndTap)
Smartphones and tablets are being adopted at faster rates than almost every other major technology shift in history, while retail space for physical media continues to shrink. Is there a way to replace the tactile, visual experience of browsing in a bookstore that effectively sells digital publications? Read more.
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Location: Duffy/Columbia
Richard Price (Academia.edu)
We’ve reached a tipping point as the academic community transitions from publishing research in print to publishing online. Academia.edu founder and CEO Richard Price will discuss how technology is changing the way scientists have historically shared research, what the future holds for academic publishing, and why search engines and social networks represent the future of peer review in science. Read more.
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Location: Broadway Ballroom North
Moderated by:
Kristen McLean (Bookigee)
Panelists:
Mitchell Davis (BiblioLabs), Angela D'Agostino (Proquest), Jason Illian (Bookshout)
This panel will examine the hidden (and not so hidden) structural issues that can make or break a startup in the publishing space—everything from chaotic and expensive data, to mis-targeting customers, industry bias, rights issues, unimaginative gatekeepers, friction from entrenched interests and more—and how to thread the needle to get the best chance of success. Read more.
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Location: Broadway Ballroom South
Bill McCoy (International Digital Publishing Forum (IDPF)), Sanders Kleinfeld (O'Reilly Media, Inc.)
Should publishers develop and deliver highly interactive digital experiences as eBooks or as apps coded by Web developers? Bill McCoy, ED of the IDPF, the organization that develops EPUB, and Sanders Kleinfeld, author and HTML developer at O'Reilly, will debate the pros and cons. Read more.
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Location: Soho Complex
Shannon Okey (Cooperative Press)
Using the example of knit publishing and its evolving presence in the e-book market, as well as best practices for designers and creatives relating to publishing, we'll explore ways to increase creators' revenue and buck the established publishing system Read more.
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Location: Duffy/Columbia
Moderated by:
David Wilk (Booktrix)
Panelists:
Pauline Hubert (BookMovement), Glenn Nano (Code Meet Print), Audrey Niffenegger (TIME TRAVELER'S WIFE, HER FEARFUL SYMMETRY), Joe Regal (Zola Books)
The ebook market's early stages have been dominated by proprietary devices, below-cost pricing and disintermediation of book purveyors. As open environments reduce the power of device lock-in, curation and social interaction will become increasingly valuable components of the reader experience. Read more.

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Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Scott Harvey at scotth@oreilly.com

Media Partner Opportunities

For media partnerships, contact mediapartners@ oreilly.com

Press and Media

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

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